When evaluating survey tools for Shopify Plus merchants, it's essential to consider how each platform aligns with your specific needs. KnoCommerce and SurveyMonkey offer distinct features tailored to different use cases.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, enabling merchants to gather zero-party data directly from customers after a purchase. This approach helps in understanding customer motivations and improving marketing strategies.
Features
- Post-Purchase Attribution Surveys: Collect insights on why customers made a purchase, aiding in refining marketing efforts.
- Multi-Question Flows: Design comprehensive surveys with multiple questions to capture detailed feedback.
- Zero-Party Data Collection: Gather data that customers willingly provide, ensuring higher accuracy and trustworthiness.
Pricing Model
KnoCommerce offers a month-to-month pricing structure without long-term contracts, allowing merchants to cancel at any time. They provide a 7-day free trial and free one-on-one demos with their team on all plans. For merchants spending less than $100,000 per month on ads, the Analyst plan is typically recommended. For those spending more than $100,000 per month, the Pro plan is suggested. A 10% discount is available for annual payments. (knocommerce.com)
Pros and Cons
Pros:
- Tailored for Shopify Plus: Designed specifically for Shopify Plus merchants, ensuring seamless integration.
- Focused Data Collection: Emphasis on post-purchase insights provides actionable data for marketing strategies.
Cons:
- Limited Survey Types: Primarily focused on post-purchase surveys, which may not cover all survey needs.
- Integration Scope: Integration options may be limited compared to more general-purpose survey tools.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants seeking to enhance their marketing strategies through targeted post-purchase insights. Best suited for those who prioritize understanding customer motivations behind purchases.
SurveyMonkey
SurveyMonkey is a widely recognized general-purpose survey platform that offers a broad range of survey types and features suitable for various business needs.
Features
- Unlimited Surveys and Questions: Create and send as many surveys as needed with unlimited questions per survey.
- Advanced Survey Logic: Utilize features like skip logic, question and answer piping, and randomization to customize survey flow.
- Comprehensive Data Analysis: Access real-time results, charts, and export options to CSV, XLS, PPT, or PDF.
- Extensive Integrations: Connect with over 200 native integrations, including platforms like Slack, HubSpot, and Mailchimp.
Pricing Model
SurveyMonkey offers several pricing tiers:
- Standard Monthly: $99 per month, includes unlimited surveys and questions, with a limit of 1,000 responses per month.
- Advantage: $39 per month when billed annually, includes advanced logic features and 50,000 responses per year.
- Premier: $139 per month when billed annually, offers all features of Advantage plus additional customization options.
- Team Advantage: $30 per user per month, starting at 3 users, billed annually, includes collaboration tools and 50,000 responses per year.
Additional responses beyond the plan's limit are billed at $0.15 per response. (surveymonkey.com)
Pros and Cons
Pros:
- Versatility: Suitable for a wide range of survey needs beyond post-purchase feedback.
- Advanced Features: Offers robust survey design and analysis tools.
- Scalability: Flexible pricing plans cater to different business sizes and requirements.
Cons:
- Complexity: The extensive feature set may be overwhelming for users with simple survey needs.
- Response Limits: Higher-tier plans may be necessary for businesses requiring more responses, increasing costs.
Best-Fit Customer Profile
Ideal for businesses needing a versatile survey tool capable of handling various survey types and complex logic, suitable for both small and large enterprises.
Side-by-Side Comparison
| Feature | KnoCommerce | SurveyMonkey |
|---|---|---|
| Core Functionality | Post-purchase attribution surveys with multi-question flows and zero-party data | General-purpose surveys with advanced logic and comprehensive data analysis |
| Pricing Model | Month-to-month, starting with Analyst plan for merchants spending < $100k/month on ads; Pro plan for > $100k/month; 10% discount for annual payments | Tiered pricing: Standard Monthly at $99/month, Advantage at $39/month (annual billing), Premier at $139/month (annual billing); Team Advantage at $30/user/month (annual billing) |
| Ease of Setup and Use | Seamless integration with Shopify Plus; straightforward setup for post-purchase surveys | User-friendly interface; setup complexity increases with advanced features |
| Integrations | Primarily integrates with Shopify Plus; limited integrations with other platforms | Over 200 native integrations, including Slack, HubSpot, and Mailchimp |
| Customer Support and Documentation | Email and chat support available Monday to Friday, 9am – 5pm MST; free demos and onboarding sessions | 24/7 email support; extensive online resources and help center |
| Best-Fit Customer Profile | Shopify Plus merchants seeking targeted post-purchase insights to refine marketing strategies | Businesses of all sizes needing a versatile survey tool for various purposes |
Which to Choose
When deciding between KnoCommerce and SurveyMonkey, consider the following scenarios:
Choose KnoCommerce if: You are a Shopify Plus merchant focused on understanding customer motivations behind purchases to enhance marketing strategies.
Choose SurveyMonkey if: You require a versatile survey tool capable of handling various survey types and
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
