When evaluating zero-party data platforms for online stores, two notable options are KnoCommerce and Survicate. KnoCommerce specializes in post-purchase attribution surveys with multi-question flows, while Survicate offers a multi-channel survey platform with website and in-product surveys. This comparison examines their features, pricing, ease of use, integrations, customer support, and ideal customer profiles to help you determine which aligns best with your business needs.
KnoCommerce
Features
Post-Purchase Attribution Surveys: KnoCommerce focuses on collecting zero-party data through post-purchase surveys, allowing online stores to understand customer motivations and experiences.
Multi-Question Flows: The platform supports multi-question survey flows, enabling comprehensive data collection in a single survey session.
Conditional Logic: Surveys can be customized with conditional logic to display questions based on previous answers, enhancing relevance and engagement.
Custom Styling: Offers options for custom styling to match the surveys with the store's branding.
Templates: Provides survey templates to streamline the creation process.
NPS Add-On: An additional feature for measuring Net Promoter Score, though it may incur extra fees.
Pricing Model
KnoCommerce offers a 7-day free trial and monthly plans:
Starter: $19/month for 1 survey with up to 3 questions, unlimited responses, export capabilities, conditional logic, custom styling, templates, and the NPS add-on (additional fees may apply).
Analyst: $119/month for 2 surveys with up to 999 questions each, 12 question types, 4 audiences, actions, benchmarks, 2 active integrations, and the NPS add-on.
Pro: $299/month for 4 surveys, survey links, unlimited audiences, all question/action types, 4 active integrations, team Slack channel, and the NPS add-on.
Pros
Focused Approach: Tailored specifically for post-purchase feedback, providing deep insights into customer behavior.
Unlimited Responses: Plans offer unlimited responses, beneficial for stores with high transaction volumes.
Customizable Surveys: Conditional logic and custom styling allow for personalized survey experiences.
Cons
Limited Survey Channels: Primarily focuses on post-purchase surveys, lacking support for other channels like email or in-product surveys.
Additional Costs: Some features, such as the NPS add-on, may incur extra fees.
Best-Fit Customer Profile
Ideal for online stores seeking in-depth post-purchase insights to enhance customer retention and drive growth.
Survicate
Features
Multi-Channel Surveys: Supports surveys across email, web, mobile, and in-product channels, enabling comprehensive feedback collection.
Unlimited Active Surveys: Allows running multiple surveys simultaneously without restrictions.
Multilingual Surveys: Enables survey creation in multiple languages to cater to diverse customer bases.
AI Features: Includes AI-driven analysis tools to interpret responses and gain actionable insights.
Custom Branding: Offers options for custom branding, including CSS customization, to align surveys with brand identity.
Advanced Survey Logic: Provides advanced targeting and logic to tailor surveys based on user attributes and behaviors.
Integrations: Integrates with over 25 platforms, including HubSpot, Intercom, and Slack, facilitating seamless data flow.
Pricing Model
Survicate offers a free plan and several paid plans:
Free: Up to 25 responses per month, basic survey features, and limited integrations.
Starter: $79/month for 100–500 responses per month, 5 user seats, 2 active surveys, and partial branding removal.
Growth: $114/month for unlimited surveys, multilingual support, AI sentiment analysis, and custom branding.
Pro: $349/month for advanced features, including custom integrations and dedicated support.
Enterprise: Custom pricing for large-scale needs with tailored solutions.
Pros
Versatile Survey Channels: Ability to collect feedback across various platforms, including email, web, and in-product.
Scalable Plans: Offers a free plan and tiered pricing to accommodate different business sizes and needs.
Advanced Features: AI-driven analysis and advanced survey logic provide deeper insights and customization.
Cons
Complex Pricing Structure: Multiple plans and features can be overwhelming for new users to navigate.
Overage Fees: Some plans may incur additional charges if response limits are exceeded.
Best-Fit Customer Profile
Suitable for businesses seeking a comprehensive, multi-channel survey platform with advanced features and scalability.
Side-by-Side Comparison
| Feature | KnoCommerce | Survicate |
|---|---|---|
| Survey Channels | Post-purchase surveys | Email, web, mobile, in-product surveys |
| Survey Limits | Unlimited responses per plan | Varies by plan; free plan up to 25 responses/month; paid plans start at 100 responses/month |
| Survey Customization | Conditional logic, custom styling, templates | Advanced survey logic, custom branding (including CSS), multilingual support |
| Integrations | Limited integrations; specifics not detailed | Over 25 integrations, including HubSpot, Intercom, Slack |
| Pricing | Starter: $19/month; Analyst: $119/month; Pro: $299 |
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
