When evaluating post-purchase survey tools for ecommerce, it's essential to consider how each platform aligns with your business needs. KnoCommerce, Survicate, and Asklayer are three prominent options, each offering unique features and pricing structures. This comparison will help you determine which tool best fits your ecommerce objectives.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys tailored for Shopify users.
Features
- Post-Purchase Attribution Surveys: Designed to capture customer feedback immediately after purchase, providing insights into the factors influencing buying decisions.
- Multi-Question Flows: Allows for comprehensive surveys with multiple questions to gather in-depth feedback.
- Zero-Party Data Collection: Collects data directly from customers, ensuring high-quality, consented information.
Pricing
KnoCommerce offers tiered pricing based on the number of active surveys and features:
- Starter Plan: $19 per month, includes 1 live survey with up to 3 questions.
- Analyst Plan: $119 per month, includes 2 live surveys with unlimited questions and additional integrations.
- Pro Plan: $299 per month, includes 4 live surveys with unlimited questions and all question types.
- Enterprise Plan: $499+ per month, includes unlimited surveys and questions, along with dedicated support.
Pros and Cons
Pros:
- Tailored specifically for Shopify, ensuring seamless integration.
- Focus on post-purchase feedback, providing timely insights.
- Offers advanced question types, including image and video.
Cons:
- Pricing may be higher compared to other platforms, especially for smaller businesses.
- Limited to Shopify users, not suitable for merchants on other platforms.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking in-depth post-purchase insights with a focus on attribution and customer experience.
Survicate
Survicate is a versatile multi-channel survey platform that supports website and in-product surveys.
Features
- Multi-Channel Surveys: Supports email, website, and in-product surveys, allowing feedback collection across various touchpoints.
- Advanced Survey Logic: Offers features like branch logic and AI-powered analysis for deeper insights.
- Integrations: Connects with over 25 platforms, including HubSpot, Intercom, and Salesforce.
Pricing
Survicate provides several pricing tiers:
- Free Plan: Collect up to 25 responses per month with basic features.
- Starter Plan: $89 per month, includes up to 500 responses and 5 user seats.
- Growth Plan: Custom pricing, suitable for growing teams needing unlimited surveys and longer data retention.
- Pro and Enterprise Plans: Custom pricing, offering advanced features and dedicated support.
Pros and Cons
Pros:
- Flexible pricing with a free plan for small teams.
- Supports multiple survey channels, providing versatility.
- Advanced analytics and AI features for in-depth analysis.
Cons:
- Pricing can become expensive as response volumes increase.
- Some advanced features may require higher-tier plans.
Best-Fit Customer Profile
Suitable for businesses of all sizes looking for a flexible survey platform with multi-channel support and advanced analytics.
Asklayer
Asklayer is a Shopify-focused micro-survey and on-site feedback app designed to capture customer insights at multiple touchpoints.
Features
- Micro-Surveys: Deploys short, targeted surveys to gather quick feedback without disrupting the user experience.
- On-Site Feedback: Collects feedback directly on the website, capturing immediate customer sentiments.
- Multiple Touchpoints: Engages customers at various stages of their journey, from browsing to post-purchase.
Pricing
Asklayer offers tiered pricing based on features and usage:
- Basic Plan: $19 per month, includes basic survey features and limited integrations.
- Pro Plan: $49 per month, includes advanced survey features and additional integrations.
- Enterprise Plan: Custom pricing, offering full feature access and dedicated support.
Pros and Cons
Pros:
- Designed specifically for Shopify, ensuring seamless integration.
- Focus on micro-surveys allows for unobtrusive feedback collection.
- Engages customers at multiple touchpoints, providing comprehensive insights.
Cons:
- Limited to Shopify users, not suitable for merchants on other platforms.
- May not offer as many advanced features as some competitors.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking to gather quick, actionable feedback through micro-surveys at various customer touchpoints.
Three-Way Comparison
| Feature | KnoCommerce | Survicate | Asklayer |
|---|---|---|---|
| Core Features | Post-purchase attribution surveys, multi-question flows, zero-party data | Multi-channel surveys, advanced survey logic, AI-powered analysis, 25+ integrations | Micro-surveys, on-site feedback, multiple touchpoints, Shopify integration |
| Pricing Model | Tiered monthly plans based on active surveys and features |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
