KnoCommerce and UserLoop are post-purchase survey tools designed for direct-to-consumer (DTC) brands using Shopify. KnoCommerce offers Shopify post-purchase attribution surveys with multi-question flows and zero-party data, while UserLoop provides AI-powered Shopify post-purchase surveys and automated insights.

KnoCommerce

Features

  • Survey Types: Offers post-purchase surveys with multi-question flows and zero-party data collection.
  • Attribution: Provides multi-touch attribution templates to analyze customer journeys.
  • Integrations: Integrates with platforms like Klaviyo for data synchronization.
  • Reporting: Delivers detailed reporting, breaking down responses by average order value (AOV), products purchased, and over 60 other data points.
  • Actions: Enables actions such as upsells, referrals, loyalty programs, and reviews directly from surveys.

Pricing Model

  • Free Plan: Offers a free plan with limited features.
  • Analyst Plan: Priced at $119 per month, includes two surveys with up to 999 questions per survey, 12 question types, four audiences, actions, benchmarks, and two active integrations.
  • Pro Plan: Priced at $299 per month, includes four surveys, survey links, unlimited audiences, all question/action types, four active integrations, and a team Slack channel.

Pros

  • Comprehensive survey capabilities with multiple question types.
  • Detailed reporting and analytics.
  • Actionable insights to drive revenue.

Cons

  • Free plan has limited features.
  • Higher-tier plans may be costly for smaller brands.

Best-Fit Customer Profile

Brands seeking in-depth post-purchase insights with advanced survey capabilities and integrations.

UserLoop

Features

  • Survey Types: Provides post-purchase surveys with AI-powered insights.
  • Attribution: Offers attribution surveys to understand customer acquisition channels.
  • Integrations: Integrates with platforms like Klaviyo, Slack, and Meta Conversion API.
  • Reporting: Includes AI-powered reporting with summaries and PDF exports.
  • Actions: Supports email surveys and automations.

Pricing Model

  • Free Plan: Offers a free plan with unlimited responses, advanced reporting, and AI insights.
  • Starter Plan: Priced at $29 per month, includes up to 300 responses per month, five surveys, and five questions per survey.
  • Professional Plan: Priced at $49 per month, includes up to 500 responses per month, unlimited surveys, and advanced analytics.
  • Ultimate Plan: Priced at $99 per month, includes up to 1,000 responses per month, unlimited surveys, and AI-powered responses.

Pros

  • Free plan available with essential features.
  • AI-powered insights and reporting.
  • Integrations with major platforms.

Cons

  • Free plan has limited features.
  • Higher-tier plans may be costly for smaller brands.

Best-Fit Customer Profile

Brands seeking AI-driven post-purchase insights with flexible pricing options.

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Side-by-Side Comparison

Feature KnoCommerce UserLoop
Survey Types Post-purchase surveys with multi-question flows and zero-party data Post-purchase surveys with AI-powered insights
Attribution Multi-touch attribution templates Attribution surveys to understand customer acquisition channels
Integrations Klaviyo Klaviyo, Slack, Meta Conversion API
Reporting Detailed reporting with AOV, products purchased, and 60+ data points AI-powered reporting with summaries and PDF exports
Actions Upsells, referrals, loyalty programs, reviews Email surveys and automations
Free Plan Yes, with limited features Yes, with unlimited responses, advanced reporting, and AI insights
Pricing Free, $119/month (Analyst), $299/month (Pro) Free, $29/month (Starter), $49/month (Professional), $99/month (Ultimate)

Which to Choose

  • KnoCommerce: Ideal for brands needing comprehensive survey capabilities with advanced reporting and actionable insights to drive revenue.
  • UserLoop: Suitable for brands seeking AI-driven post-purchase insights with flexible pricing options and integrations with major platforms.

Worth a Look: Zigpoll

If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look.

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