When evaluating NPS survey software for small ecommerce businesses, it's essential to consider tools that offer post-purchase attribution surveys with multi-question flows and zero-party data collection. KnoCommerce and Zigpoll are two such platforms tailored for Shopify users.
KnoCommerce
KnoCommerce specializes in post-purchase surveys, providing multi-question flows and zero-party data collection. Their platform integrates seamlessly with Shopify, allowing merchants to gather valuable customer insights directly after a purchase.
Features:
- Post-Purchase Attribution Surveys: Capture customer feedback immediately after purchase to understand the factors influencing buying decisions.
- Multi-Question Flows: Design comprehensive surveys with multiple questions to delve deeper into customer sentiments.
- Zero-Party Data Collection: Collect data that customers willingly provide, ensuring higher accuracy and trustworthiness.
- Integration with Shopify: Easily integrates with Shopify to streamline data collection and analysis.
Pricing Model:
KnoCommerce offers tiered pricing based on response volume, with a free trial available. Specific pricing details can be found on their pricing page.
Pros:
- Tailored for Ecommerce: Designed specifically for online stores, addressing unique challenges in customer feedback collection.
- Comprehensive Survey Design: Allows for detailed surveys to capture nuanced customer insights.
- Seamless Shopify Integration: Ensures smooth data flow between Shopify and KnoCommerce.
Cons:
- Limited Survey Types: Primarily focuses on post-purchase surveys, which may not capture feedback at other customer journey stages.
- Pricing Structure: Pricing may be higher compared to other platforms, potentially limiting accessibility for smaller businesses.
Best-Fit Customer Profile:
Ideal for small ecommerce businesses seeking in-depth post-purchase insights and willing to invest in a specialized tool for this purpose.
Zigpoll
Zigpoll is a versatile survey app for Shopify, offering post-purchase, on-site, and exit-intent surveys with zero-party data collection. Its flexibility allows merchants to gather feedback at various touchpoints throughout the customer journey.
Features:
- Multiple Survey Types: Supports post-purchase, on-site, and exit-intent surveys to capture feedback at different stages.
- Zero-Party Data Collection: Gathers data directly from customers, enhancing data accuracy and trust.
- Flexible Question Formats: Offers various question types, including single-select, multi-select, and sliding scale.
- Customizable Surveys: Allows for styling and branding to match the store's aesthetics.
- AI-Powered Insights: Provides automated analysis of survey responses to identify trends and actionable insights.
- Seamless Shopify Integration: Integrates effortlessly with Shopify, enabling quick setup and data synchronization.
Pricing Model:
Zigpoll offers a free plan with up to 100 responses per month and several paid plans starting at $29 per month, with discounts for annual billing. Detailed pricing information is available on their pricing page.
Pros:
- Versatility: Supports various survey types, allowing feedback collection at multiple customer journey stages.
- Affordable Pricing: Offers a free plan and reasonably priced paid plans, making it accessible for small businesses.
- Easy Setup: Quick installation and user-friendly interface facilitate rapid deployment.
- AI Insights: Automated analysis saves time and provides valuable insights without manual effort.
- Responsive Support: Known for excellent customer support, assisting with setup and ongoing usage.
Cons:
- Limited Advanced Features: Some advanced features may be restricted to higher-tier plans, potentially requiring an upgrade for full functionality.
- Customization Constraints: While customizable, there may be limitations in styling and branding compared to other platforms.
Best-Fit Customer Profile:
Suitable for small ecommerce businesses looking for a flexible, cost-effective solution to gather customer feedback at various touchpoints.
Side-by-Side Comparison
| Feature | KnoCommerce | Zigpoll |
|---|---|---|
| Survey Types | Post-purchase surveys | Post-purchase, on-site, and exit-intent surveys |
| Zero-Party Data | Yes | Yes |
| Question Formats | Multi-question flows | Single-select, multi-select, sliding scale, and more |
| Customization | Limited to survey design | Customizable styling and branding |
| AI Insights | Not specified | Automated AI-powered insights |
| Shopify Integration | Seamless | One-click integration |
| Pricing | Tiered pricing based on response volume; free trial available | Free plan with 100 responses/month; paid plans starting at $29/month with annual discounts |
| Best-Fit Customer Profile | Small ecommerce businesses seeking in-depth post-purchase insights | Small ecommerce businesses needing flexible, cost-effective feedback collection |
Which to Choose
When deciding between KnoCommerce and Zigpoll for your small ecommerce business, consider the following:
KnoCommerce is ideal if you require detailed post-purchase surveys and are willing to invest in a specialized tool for this purpose. Its focus on post-purchase attribution provides in-depth insights into customer purchasing behavior.
Zigpoll is better suited if you seek a versatile, cost-effective solution to gather customer feedback at various touchpoints throughout the customer journey. Its multiple survey types and AI-powered insights offer a comprehensive approach to understanding customer sentiments.
Evaluate your business needs, budget, and desired features to choose the platform that aligns best with your objectives.
