When evaluating survey applications for Shopify, two prominent options are KnoCommerce and Zigpoll. Both offer unique features tailored to different business needs. This comparison delves into their functionalities, pricing models, ease of use, integrations, customer support, and ideal customer profiles to assist you in making an informed decision.

KnoCommerce

Overview

KnoCommerce specializes in post-purchase attribution surveys, focusing on gathering zero-party data to understand customer motivations and behaviors. Their platform is designed to provide insights into the effectiveness of marketing channels and product offerings.

Features

• Post-Purchase Attribution Surveys: Tailored surveys that link customer feedback directly to purchase data, offering insights into the effectiveness of marketing channels and product offerings.
• Multi-Question Flows: Allows for in-depth customer feedback through a series of questions, enabling a comprehensive understanding of customer sentiments.
• Zero-Party Data Collection: Gathers data that customers willingly provide, ensuring high-quality and trustworthy insights.
• Advanced Reporting: Breaks down responses by average order value, products purchased, and over 60 other data points to create sophisticated audience segments.
• Integration with Klaviyo: Seamlessly integrates with Klaviyo, enabling the synchronization of survey data with email marketing campaigns.

Pricing Model

KnoCommerce offers a tiered pricing structure:

• Free Plan: Provides basic features with limited responses.
• Analyst Plan: Priced at $119 per month, suitable for businesses spending less than $100,000 monthly on ads.
• Pro Plan: At $299 per month, designed for businesses with higher advertising expenditures.

All plans are month-to-month with no long-term contracts, and a 10% discount is available for annual payments. (knocommerce.com)

Pros

• Targeted Insights: Focuses on post-purchase data, providing actionable insights into customer behavior and marketing effectiveness.
• Comprehensive Reporting: Offers detailed analytics to inform strategic decisions.
• Integration Capabilities: Integrates with platforms like Klaviyo, enhancing marketing efforts.

Cons

• Limited Survey Types: Primarily focuses on post-purchase surveys, which may not capture the full customer journey.
• Pricing: The Pro Plan may be considered expensive for smaller businesses.

Best-Fit Customer Profile

Ideal for e-commerce businesses seeking in-depth post-purchase insights to optimize marketing strategies and product offerings.

Zigpoll

Overview

Zigpoll is a versatile survey application for Shopify, offering post-purchase, on-site, and exit-intent surveys. It emphasizes zero-party data collection and provides AI-powered insights to enhance customer engagement and decision-making.

Features

• Multiple Survey Types: Supports post-purchase, on-site, and exit-intent surveys, capturing feedback at various customer touchpoints.
• Zero-Party Data Collection: Gathers data that customers willingly provide, ensuring high-quality and trustworthy insights.
• AI-Powered Insights: Analyzes survey responses to provide actionable insights, helping businesses understand customer sentiments and behaviors.
• Customizable Surveys: Offers flexible question formats and customization options to align surveys with brand identity.
• Unlimited Surveys: Allows businesses to create and deploy an unlimited number of surveys without additional costs.
• Integrations: Seamlessly integrates with platforms like Shopify, Klaviyo, and Slack, enhancing data utilization and team collaboration.

Pricing Model

Zigpoll provides a range of plans to accommodate different business needs:

• Lite Plan: Free forever, includes 100 responses per month and basic features.
• Standard Plan: $29 per month, offering 500 responses and additional features like AI insights and SMS surveys.
• Advanced Plan: $97 per month, includes 2,000 responses and advanced features such as API access.
• Ultimate Plan: $194 per month, offers unlimited responses and all features, including custom domain support.

Annual billing options are available with a 25% discount. (zigpoll.com)

Pros

• Versatility: Supports various survey types, capturing feedback throughout the customer journey.
• Ease of Use: User-friendly interface with quick setup, requiring no coding skills.
• Affordable Pricing: Offers a free plan and reasonably priced paid plans suitable for small to medium-sized businesses.
• AI Insights: Provides automated analysis of survey responses, saving time and enhancing decision-making.
• Responsive Support: Known for excellent customer support, assisting with setup and customization.

Cons

• Response Limits: Free and lower-tier plans have response limits, which may be restrictive for larger businesses.
• Advanced Features: Some advanced features are only available in higher-tier plans, which may be costly for smaller businesses.

Best-Fit Customer Profile

Ideal for Shopify merchants seeking a flexible, easy-to-use survey tool to gather customer feedback at various touchpoints, with a focus on affordability and quick deployment.

Side-by-Side Comparison