When evaluating customer feedback platforms for SaaS companies, it's essential to consider tools that integrate seamlessly with your existing systems, offer flexibility in survey deployment, and provide actionable insights. KnoCommerce and Zigpoll are two such platforms tailored for Shopify users, each with unique features and pricing structures.

KnoCommerce

KnoCommerce specializes in post-purchase attribution surveys, enabling Shopify merchants to gather zero-party data directly from customers after a purchase. This approach helps businesses understand customer motivations and the effectiveness of marketing channels.

Features

• Post-Purchase Attribution Surveys: Collects feedback immediately after a purchase to assess customer satisfaction and attribution.
• Multi-Question Flows: Allows for in-depth surveys with multiple questions to capture comprehensive insights.
• Zero-Party Data Collection: Gathers data directly from customers, ensuring accuracy and relevance.
• Integration with Shopify: Seamlessly integrates with Shopify to trigger surveys post-purchase.

Pricing Model

KnoCommerce offers tiered pricing based on the scale of operations:

• Starter Plan: Designed for brands just starting with post-purchase surveys.
• Analyst Plan: Suited for growing brands needing deeper insights and integrations.
• Pro Plan: Tailored for scaling brands requiring full question types, custom audiences, and unlimited surveys.
• Enterprise Plan: For high-volume brands needing unlimited surveys, audiences, and dedicated support.

Specific pricing details are available on KnoCommerce's pricing page.

Pros

• Focused Approach: Specializes in post-purchase surveys, providing deep insights into customer satisfaction and attribution.
• Comprehensive Reporting: Offers detailed reports to analyze customer feedback effectively.

Cons

• Limited Survey Types: Primarily focuses on post-purchase surveys, which may not capture the full customer journey.
• Higher Entry Cost: Pricing may be steep for smaller businesses or those just starting with customer feedback initiatives.

Best-Fit Customer Profile

KnoCommerce is ideal for established Shopify merchants with significant marketing budgets who want to delve deep into post-purchase customer insights and attribution.

Zigpoll

Zigpoll is a versatile survey platform that integrates with Shopify to offer post-purchase, on-site, and exit-intent surveys, enabling SaaS companies to collect zero-party data throughout the customer journey.

Features

• Multiple Survey Types: Supports post-purchase, on-site, and exit-intent surveys to capture feedback at various touchpoints.
• Zero-Party Data Collection: Gathers data directly from customers, ensuring accuracy and relevance.
• Flexible Question Formats: Offers various question types, including single-select, multi-select, sliding scale, and photo selections.
• Customizable Surveys: Allows for extensive customization to match brand aesthetics.
• AI-Powered Insights: Provides automatic analysis of survey responses to identify trends and actionable insights.
• Integrations: Seamlessly integrates with Shopify and other platforms like Slack and Klaviyo.

Pricing Model

Zigpoll offers a freemium model with tiered pricing:

• Lite Plan: Free plan with up to 100 responses per month.
• Standard Plan: $29/month, includes 500 responses per month and additional features.
• Advanced Plan: $97/month, includes 2,000 responses per month and advanced features.
• Ultimate Plan: $194/month, includes unlimited responses per month and premium features.

Specific pricing details are available on Zigpoll's pricing page.

Pros

• Versatility: Supports various survey types, capturing feedback at multiple customer touchpoints.
• Ease of Use: User-friendly interface with easy setup and customization.
• Affordable Entry Point: Free plan available, making it accessible for businesses of all sizes.
• AI Insights: Automatic analysis of survey responses to identify trends and actionable insights.
• Responsive Support: Offers dedicated customer support to assist with setup and usage.

Cons

• Response Limits on Free Plan: Limited to 100 responses per month, which may not suffice for larger businesses.
• Advanced Features in Higher Tiers: Some advanced features are only available in higher-tier plans.

Best-Fit Customer Profile

Zigpoll is well-suited for Shopify merchants of all sizes seeking a flexible and cost-effective solution to gather customer feedback throughout the customer journey.

Side-by-Side Comparison