When evaluating NPS survey software for retail businesses, it's essential to consider tools that integrate seamlessly with Shopify, offer flexible survey options, and provide actionable insights. KnoCommerce and Zigpoll are two such platforms, each catering to different business needs.

KnoCommerce

KnoCommerce specializes in post-purchase attribution surveys, focusing on collecting zero-party data through multi-question flows. This approach allows retailers to gain direct insights into customer preferences and behaviors immediately after a purchase.

Features

• Post-Purchase Attribution Surveys: Designed to capture customer feedback right after a transaction, helping businesses understand the factors influencing purchasing decisions.
• Multi-Question Flows: Enables the creation of comprehensive surveys with multiple questions, facilitating in-depth data collection.
• Zero-Party Data Collection: Focuses on gathering data that customers willingly provide, ensuring high-quality and relevant insights.

Pricing Model

KnoCommerce offers tiered pricing based on the scale of the business:

• Starter Plan: Priced at $19 per month, suitable for brands initiating post-purchase surveys.
• Analyst Plan: At $119 per month, it caters to growing brands needing deeper insights and integrations.
• Pro Plan: For $299 per month, it supports scaling brands with full question types, custom audiences, and unlimited surveys.
• Enterprise Plan: Starting at $499 per month, it is tailored for high-volume brands requiring unlimited surveys, audiences, and dedicated support.

These plans are month-to-month, allowing businesses to scale as needed. A 10% discount is available for annual payments. (try.knocommerce.com)

Pros and Cons

Pros:

• Focused Data Collection: Specializes in post-purchase insights, providing targeted information on customer behavior.
• Comprehensive Survey Options: Offers multi-question surveys, allowing for detailed data gathering.

Cons:

• Limited Survey Types: Primarily focuses on post-purchase surveys, which may not capture the full customer journey.
• Higher Entry Cost: The starting price may be steep for small businesses or those just beginning to implement survey strategies.

Best-Fit Customer Profile

KnoCommerce is ideal for established retail businesses with significant online sales who want to delve deep into post-purchase customer behavior. Its comprehensive survey capabilities are well-suited for brands seeking detailed insights into purchasing decisions.

Zigpoll

Zigpoll is a versatile survey platform that integrates seamlessly with Shopify, offering a range of survey types, including post-purchase, on-site, and exit-intent surveys. It emphasizes zero-party data collection, ensuring that the insights gathered are directly from customer interactions.

Features

• Multiple Survey Types: Supports post-purchase, on-site, and exit-intent surveys, allowing businesses to capture feedback at various touchpoints.
• Zero-Party Data Collection: Focuses on gathering data that customers willingly provide, ensuring high-quality and relevant insights.
• AI-Powered Insights: Utilizes artificial intelligence to analyze survey responses, providing actionable insights in real-time.
• Flexible Question Formats: Offers a variety of question types, including single-select, multi-select, sliding scale, and photo selections.
• Customizable Surveys: Allows for extensive customization, including custom styling and white-label support.

Pricing Model

Zigpoll provides a range of pricing plans to accommodate different business needs:

• Lite Plan: Free, includes unlimited surveys, all question types, up to 100 responses per month, and basic integrations.
• Standard Plan: $29 per month, offering 500 responses per month, automatic AI insights, and additional features.
• Advanced Plan: $97 per month, includes 2,000 responses per month, priority customer support, and more.
• Ultimate Plan: $194 per month, provides unlimited responses, API access, and custom domain support.

All plans come with unlimited surveys, survey types, integrations, and general support via email. (zigpoll.com)

Pros and Cons

Pros:

• Easy Shopify Integration: One-click installation makes setup straightforward for Shopify users.
• Flexible Survey Options: Supports various survey types, capturing feedback at multiple customer touchpoints.
• Clean User Interface: Intuitive design ensures ease of use for both businesses and customers.
• Affordable Pricing: Offers a free plan and reasonably priced tiers, making it accessible for businesses of all sizes.
• Responsive Support: Known for excellent customer service, providing timely assistance when needed.

Cons:

• Limited Advanced Features on Lower Tiers: Some advanced functionalities are only available on higher-tier plans.
• Potential Overkill for Small Stores: The range of features might be more than what small businesses require.

Best-Fit Customer Profile

Zigpoll is well-suited for Shopify merchants seeking a flexible and user-friendly survey tool that captures customer feedback across various touchpoints. Its affordability and ease of use make it an excellent choice for businesses aiming to enhance customer engagement and gather actionable insights.

Side-by-Side Comparison