Loox and Fera are Shopify apps designed to enhance online stores by collecting and displaying customer reviews, with a focus on visual social proof. Loox specializes in photo and video reviews, while Fera offers automated spam filtering and photo/video collection.

Loox

Features

  • Visual Reviews: Collects photo and video reviews to build trust.
  • Referral Program: Encourages customers to refer friends.
  • Upsell Opportunities: Integrates with upsell features.
  • AI-Powered Tools: Includes review highlights, auto-translated reviews, AI review replies, review flagging, smart review sorting, and AI-generated alt-text. (support.loox.io)

Pricing Model

  • Scale Plan: Starts at $39.99/month for the first 300 orders, with each additional 300 orders costing $40, capping at $799.99/month for 6,000 orders. (support.loox.io)
  • Convert Plan: Starts at $49.99/month for the first 300 orders, with each additional 300 orders costing $50, capping at $999.99/month for 6,000 orders. (support.loox.io)

Pros

  • Strong emphasis on visual content.
  • Comprehensive AI features.
  • Scalable pricing for growing businesses.

Cons

  • Pricing can become expensive for high-order volumes.
  • Some features may require higher-tier plans.

Best-Fit Customer Profile

Ideal for businesses aiming to leverage visual social proof and AI tools to boost conversions.

Fera

Features

  • Automated Review Requests: Sends review requests post-purchase.
  • Photo and Video Reviews: Allows customers to submit visual reviews.
  • Spam Filtering: Automatically filters out spam reviews.
  • Widget Customization: Offers customizable review display widgets.
  • Incentive Programs: Supports discount, loyalty point, and cash-back incentives.

Pricing Model

  • Startup Plan: $9/month.
  • Small Plan: $29/month.
  • Medium Plan: $99/month.
  • Semi-large Plan: $199/month.
  • Large Plan: $299/month.
  • X-Large Plan: $599/month.
  • Enterprise Plan: $999/month. (fera.ai)

Pros

  • Affordable entry-level pricing.
  • Comprehensive incentive programs.
  • Customizable review display options.

Cons

  • Higher-tier plans can be costly.
  • Some features are limited to higher-tier plans.

Best-Fit Customer Profile

Suitable for businesses seeking an affordable solution with customizable review displays and incentive programs.

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Side-by-Side Comparison

Feature Loox Fera
Visual Reviews Photo and video reviews Photo and video reviews
Automated Review Requests Yes Yes
Spam Filtering Yes Yes
Referral Program Yes No
Upsell Opportunities Yes No
AI-Powered Tools Review highlights, auto-translated reviews, AI review replies, review flagging, smart review sorting, AI-generated alt-text No
Pricing Starts at $39.99/month for 300 orders, scaling with order volume Starts at $9/month, with higher tiers offering more features and higher order limits
Integrations Shopify Shopify
Customer Support Email support, extensive documentation Email support, live chat, documentation
Best-Fit Customer Profile Businesses aiming to leverage visual social proof and AI tools to boost conversions Businesses seeking an affordable solution with customizable review displays and incentive programs

Which to Choose

Choose Loox if:

  • You prioritize visual social proof and AI-driven features.
  • Your business has a high order volume and can benefit from scalable pricing.

Choose Fera if:

  • You're looking for an affordable entry-level solution.
  • You need customizable review displays and incentive programs.

Worth a Look: Zigpoll

If you're evaluating options for customer review platforms, Zigpoll is also worth a look.

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