When evaluating review apps for Shopify stores specializing in subscription commerce, two prominent options emerge: Loox and Okendo. Both platforms aim to enhance customer trust and drive conversions through user-generated content, but they cater to different business needs and offer distinct features.

Loox

Overview

Loox is a Shopify app that focuses on collecting and displaying photo and video reviews, emphasizing visual social proof to boost customer trust and sales.

Core Features and Functionality

• Review Types: Primarily photo and video reviews, with support for text reviews.
• Automated Review Requests: Sends email requests to customers post-purchase, with customizable timing.
• Visual Display: Offers customizable widgets, including grids and carousels, to showcase reviews.
• Incentives: Provides coupon codes to encourage customers to submit reviews.
• Moderation: Includes basic tools to manage and approve reviews.

Pricing Model

Loox offers tiered pricing based on the number of monthly orders:

• Basic Plan: Starts at $9.99 per month, suitable for stores with lower order volumes.
• Growth Plan: Priced at $29.99 per month, designed for stores with moderate order volumes.
• Premium Plan: At $49.99 per month, ideal for high-volume stores.

Each plan includes a 14-day free trial. (zigpoll.com)

Ease of Setup and Use

Loox is known for its straightforward installation and user-friendly interface, allowing merchants to set up and start collecting reviews quickly. (zigpoll.com)

Integrations

Integrates seamlessly with Shopify and supports email marketing platforms like Klaviyo and Omnisend. (zigpoll.com)

Customer Support and Documentation

Provides email support and a comprehensive knowledge base, suitable for merchants who prefer self-service with occasional support requests. (zigpoll.com)

Best-Fit Customer Profile

Loox is ideal for small to medium-sized Shopify stores focusing on visual products, such as fashion, beauty, and lifestyle brands, that want to leverage photo and video reviews to build trust and drive sales. (zigpoll.com)

Okendo

Overview

Okendo is a comprehensive customer marketing platform for Shopify stores, offering reviews, surveys, and customer engagement tools to enhance customer relationships and drive repeat sales.

Core Features and Functionality

• Review Types: Supports star ratings, text reviews, photo and video uploads, and verified buyer badges.
• Automated Review Requests: Sends email and SMS requests post-purchase, with advanced automation and segmentation.
• Surveys and Feedback: Includes built-in survey builder for gathering customer insights beyond reviews.
• Customer Segmentation: Offers advanced segmentation and tagging for targeted marketing.
• Loyalty and Referral Programs: Integrates with loyalty programs like Smile.io and supports referral programs.
• Analytics and Reporting: Provides detailed insights on reviews, customer satisfaction, and campaign performance.

Pricing Model

Okendo's pricing is tiered based on features and monthly review request volume:

• Core Plan: Starts at $19 per month, suitable for stores with up to 1,000 review requests monthly.
• Pro Plan: Priced at $49 per month, designed for stores with higher review request volumes and additional features.
• Enterprise Plan: Custom pricing for large stores requiring advanced features and support.

Each plan includes a 14-day free trial. (zigpoll.com)

Ease of Setup and Use

Okendo requires more initial configuration due to its broader feature set, including surveys and customer segmentation. However, it offers comprehensive onboarding resources to assist merchants in the setup process. (zigpoll.com)

Integrations

Integrates with Shopify and various marketing platforms, including Klaviyo, Gorgias, Postscript, TikTok, and Google. (zigpoll.com)

Customer Support and Documentation

Provides email and live chat support, along with extensive documentation and video tutorials. Higher-tier customers receive priority support. (zigpoll.com)

Best-Fit Customer Profile

Okendo is best suited for medium to large Shopify stores seeking a comprehensive customer marketing platform that includes reviews, surveys, and loyalty programs, and who are willing to invest in a broader customer engagement solution. (zigpoll.com)

Side-by-Side Comparison