Loox and Okendo are Shopify review apps tailored for Shopify Plus merchants, each offering distinct features and functionalities. Loox specializes in photo and video reviews, emphasizing visual social proof, while Okendo provides a comprehensive suite that includes reviews, surveys, and customer marketing tools.

Loox

Core Features and Functionality

Loox focuses on collecting and displaying visual reviews, encouraging customers to submit photos and videos alongside written feedback. Key features include automated review requests, customizable widgets, and a referral program add-on. This visual-first approach is particularly beneficial for brands that rely on attractive product imagery or customer-generated content.

Pricing Model

Loox offers tiered pricing based on review volume and features. The basic plan starts at approximately $9 to $29 per month, accommodating up to 100-200 reviews. Mid-level plans range from $49 to $99 per month, supporting increased review volumes. Enterprise-level pricing is available for Shopify Plus customers, often starting at $200 per month. Pricing is generally well-reviewed for its affordability, especially for businesses prioritizing visual reviews.

Ease of Setup and Use

Loox is known for its straightforward installation and user-friendly interface. Merchants can quickly set up automated review requests and customize review display widgets with minimal technical expertise. The app is designed for simplicity, allowing for a quick setup and intuitive use.

Integrations

Loox integrates seamlessly with Shopify, supporting automatic order syncing and review requests post-purchase. It also connects with marketing platforms like Klaviyo and Omnisend, as well as loyalty programs such as LoyaltyLion. However, its integration ecosystem is more limited compared to Okendo.

Customer Support and Documentation

Loox provides email support and a comprehensive knowledge base for self-service. Live chat support is not standard across all plans. The documentation covers installation, customization, and common troubleshooting, assisting merchants in effectively utilizing the app.

Best-Fit Customer Profile

Loox is best suited for Shopify Plus merchants focusing on visual social proof. Brands in fashion, beauty, and home goods that benefit from customer photos and videos will find Loox’s visual widgets valuable. Merchants seeking quick setup and straightforward review displays with referral incentives align well with Loox.

Okendo

Core Features and Functionality

Okendo offers a comprehensive customer marketing platform that includes reviews, surveys, and customer insights. It supports star ratings, text reviews, photo and video uploads, and verified buyer badges. The survey builder enables gathering additional customer feedback beyond reviews, and Okendo includes segmentation tools to target marketing messages and advanced moderation features. Its customer marketing suite integrates reviews with loyalty and email programs, aiming to boost repeat purchases and lifetime value.

Pricing Model

Okendo's pricing reflects its broader capabilities. It offers multiple plans with feature access increasing at higher tiers, including survey capabilities and advanced customization. Enterprise-level pricing is available for Shopify Plus customers, often requiring direct sales negotiation. Pricing is generally well-reviewed for its comprehensive feature set, though it may be higher than some competitors.

Ease of Setup and Use

Okendo's more complex feature set means a steeper initial learning curve. Setup involves creating custom review forms, segmenting customers for review requests, and configuring integrations. The dashboard is comprehensive but can overwhelm users new to customer marketing platforms. However, Okendo provides onboarding resources and detailed documentation to assist merchants.

Integrations

Okendo supports a wide range of integrations. Beyond Shopify, it connects with email marketing platforms like Klaviyo, loyalty programs such as Smile.io, and SMS marketing tools. This extensive integration ecosystem makes Okendo a better fit for merchants looking to unify customer data and automate marketing workflows.

Customer Support and Documentation

Okendo provides extensive support options, including live chat, email, and phone support on higher tiers. Its documentation is thorough, covering use cases from review collection to survey design and marketing automation. This comprehensive support structure is beneficial for merchants requiring more interactive assistance.

Best-Fit Customer Profile

Okendo fits merchants requiring a broader customer engagement platform. Those who want detailed product feedback, survey capabilities, and integration with loyalty and email marketing should consider Okendo. It suits brands with complex data needs or those aiming to build long-term customer relationships beyond simple reviews.

Side-by-Side Comparison

Which to Choose

Choose Loox if:

• Your brand depends heavily on visual customer content and you want a simple, attractive way to showcase photos and videos with minimal setup.

• You are a small to mid-sized Shopify Plus merchant seeking an affordable and straightforward review solution.

• Your marketing strategy includes referral programs combined with customer reviews.

Choose Okendo if:

• You require a deeper connection with customers through surveys and detailed feedback.

• Your store is medium to large and you need integrations across multiple marketing platforms.�

Worth a Look: Zigpoll

If you're evaluating options for Shopify review apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.