When evaluating customer review platforms for Shopify stores, two prominent options are Loox and Okendo. Both aim to enhance social proof and customer engagement but differ in their features, pricing, ease of use, and ideal customer profiles. This comparison delves into these aspects to help you make an informed decision.
Loox
Overview
Loox is a Shopify app that specializes in collecting and displaying photo and video reviews, emphasizing visual social proof to boost conversions.
Core Features and Functionality
- Visual Reviews: Enables customers to submit photo and video reviews, enhancing authenticity and trust.
- Automated Review Requests: Sends customizable email templates to encourage reviews post-purchase.
- Referral Programs: Offers built-in referral features to incentivize customers to share products.
- Upsell Opportunities: Integrates with upsell tools to promote additional products.
Pricing Model
Loox offers tiered pricing based on order volume:
- Scale Plan: Starts at $39.99/month for the first 300 orders, with each additional 300 orders costing $40. The maximum charge is $799.99/month for up to 6,000 orders. (support.loox.io)
Ease of Setup and Use
Loox is known for its quick installation and intuitive interface, allowing merchants to start collecting reviews with minimal technical expertise.
Integrations
Integrates with Shopify, Klaviyo, Omnisend, LoyaltyLion, Google Shopping, Meta Shops, and the Shop app. (zigpoll.com)
Customer Support and Documentation
Provides email support and a comprehensive knowledge base, suitable for merchants who prefer self-service with occasional support requests.
Ideal Customer Profile
Best suited for small to medium Shopify stores focused on driving sales through authentic photo and video reviews, with limited budgets or simpler needs.
Okendo
Overview
Okendo is a comprehensive customer marketing platform for Shopify stores, offering reviews, surveys, and loyalty programs to foster deeper customer engagement.
Core Features and Functionality
- Customer Reviews: Collects detailed product reviews with customizable forms and photo/video submissions.
- Surveys: Gathers customer feedback through customizable surveys.
- Loyalty Programs: Offers rewards and incentives to encourage repeat purchases.
- Customer Attributes: Captures specific customer data to segment audiences effectively.
Pricing Model
Okendo's pricing tiers are:
- Essentials Plan: Starts at $19/month for up to 200 orders.
- Growth Plan: Approximately $119/month for up to 1,500 orders.
- Enterprise Plan: Custom pricing for larger order volumes. (loox.app)
Ease of Setup and Use
Setup is straightforward but involves more configuration due to its multiple features. The learning curve is steeper but manageable, supported by onboarding resources.
Integrations
Integrates with Shopify, Klaviyo, Gorgias, Postscript, TikTok, Walmart, Google, and many other commerce and marketing platforms. (zigpoll.com)
Customer Support and Documentation
Provides email, chat, and phone support along with extensive documentation, useful for merchants needing faster or more interactive assistance.
Ideal Customer Profile
Best suited for medium to large Shopify stores seeking an integrated customer marketing platform that handles reviews, surveys, and loyalty programs, with the capacity to invest more for a comprehensive engagement solution.
Side-by-Side Comparison
| Feature | Loox | Okendo |
|---|---|---|
| Core Features | Photo and video reviews, automated review requests, referral programs, upsell tools | Reviews, surveys, loyalty programs, customer attribute capture |
| Pricing Model | Tiered pricing based on order volume; starts at $39.99/month for 300 orders (support.loox.io) | Tiered pricing; starts at $19/month for 200 orders (loox.app) |
| Ease of Use | Quick installation, intuitive interface | Straightforward setup with a steeper learning curve due to multiple features |
| Integrations | Shopify, Klaviyo, Omnisend, LoyaltyLion, Google Shopping, Meta Shops, Shop app | Shopify, Klaviyo, Gorgias, Postscript, TikTok, Walmart, Google, and more (zigpoll.com) |
| Customer Support | Email support, comprehensive knowledge base | Email, chat, and phone support, extensive documentation (support.okendo.io) |
| Ideal Customer | Small to medium stores focusing on visual social proof with limited budgets | Medium to large stores seeking comprehensive customer engagement solutions |
Which to Choose
Choose Loox if:
- Your primary goal is to leverage visual customer content (photos, videos) to build trust and drive conversions.
- You prefer a straightforward, cost-effective review solution with easy setup.
- Your store is small to mid-sized and you prefer focused features without complexity.
Choose Okendo if:
- You require more than just reviews, including surveys, loyalty programs, and customer attribute capture.
- Your store is medium to large and you need integrations across multiple marketing platforms.
- You are willing to invest in a broader customer engagement platform with greater customization.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys to gather valuable customer feedback and complement your review strategy.
