When evaluating Loox vs Okendo for retail businesses, it's essential to consider their distinct approaches to customer reviews and marketing. Loox specializes in visual social proof through photo and video reviews, while Okendo offers a comprehensive platform that includes reviews, surveys, and customer marketing tools.
Loox
Core Features and Functionality
Loox enables Shopify stores to collect photo and video reviews, enhancing visual trust. It offers automated review requests via customizable emails, referral programs, and a focus on visual content to boost conversions. However, it lacks built-in survey and loyalty features.
Pricing Model
Loox provides tiered pricing based on review request volume, starting at approximately $9.99 per month for the Basic Plan, which includes up to 50 monthly review requests. Higher tiers offer additional features like video reviews and automatic coupons.
Ease of Setup and Use
The app is known for quick installation and an intuitive interface, allowing merchants to start sending automated photo review requests shortly after setup. It's designed for simplicity, even for stores without technical expertise.
Integrations
Loox integrates with Shopify, Klaviyo, Omnisend, LoyaltyLion, Google Shopping, Meta Shops, and the Shop app. This integration ecosystem supports various marketing and sales channels.
Customer Support and Documentation
Loox offers email support and a comprehensive knowledge base, suitable for merchants who prefer self-service with occasional support requests.
Best-Fit Customer Profile
Loox is ideal for small to medium Shopify stores focused on driving sales through authentic photo and video reviews. It's well-suited for merchants with limited budgets or simpler needs who want an easy-to-use app with strong visual social proof.
Okendo
Core Features and Functionality
Okendo provides a broader customer marketing platform that includes photo and video reviews, customizable surveys, loyalty and rewards programs, and customer attribute capture. This makes Okendo more than just a review app—it's designed to power a more comprehensive customer engagement strategy.
Pricing Model
Okendo's pricing starts at approximately $19 per month for the Core Plan, which includes unlimited reviews, surveys, and basic automation. Higher tiers offer advanced features like segmentation and loyalty integrations.
Ease of Setup and Use
Setup is straightforward but involves more configuration due to its multiple features (reviews, surveys, loyalty). The learning curve is steeper but manageable, supported by onboarding resources.
Integrations
Okendo integrates with Shopify, Klaviyo, Gorgias, Postscript, TikTok, Walmart, Google, and many other commerce and marketing platforms. This breadth makes Okendo a better choice for merchants who want a unified tool across multiple marketing channels.
Customer Support and Documentation
Okendo provides email and live chat support along with extensive documentation, useful for merchants needing faster or more interactive assistance.
Best-Fit Customer Profile
Okendo is suited for medium to large Shopify stores seeking an integrated customer marketing platform that handles reviews, surveys, and loyalty. It's ideal for merchants wanting to collect detailed customer data and use it for segmented marketing.
Side-by-Side Comparison
| Feature | Loox | Okendo |
|---|---|---|
| Review Types | Photo, video, text reviews | Star ratings, photo, video, text reviews |
| Automated Review Requests | Email (customizable) | Email, SMS (via integrations) |
| Visual Review Widgets | Customizable grids | Customizable, multiple widget types |
| Surveys | No | Yes (built-in survey builder) |
| Customer Segmentation | No | Yes |
| Loyalty & Referral Integration | Limited | Yes (Smile.io, others) |
| Pricing | Starting at approximately $9.99/month for the Basic Plan | Starting at approximately $19/month for the Core Plan |
Which to Choose
Choose Loox if:
- Visual customer content (photos, videos) is your primary driver of trust and conversion.
- You want a straightforward, cost-effective review solution with easy setup.
- Your store is small to mid-sized and you prefer focused features without complexity.
Choose Okendo if:
- You want more than reviews: also surveys, loyalty programs, and customer attribute capture.
- Your store is medium to large and you need integrations across multiple marketing platforms.
- You are willing to invest in a broader customer engagement platform with greater customization.
Worth a Look: Zigpoll
If you're evaluating options for Shopify review apps, Zigpoll is also worth a look. It offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
