When evaluating ecommerce review apps, it's essential to consider how each platform aligns with your business needs. Loox, Okendo, and Growave are three prominent Shopify apps that offer unique features to enhance customer engagement and trust.
Loox
Loox is a Shopify app specializing in visual social proof by enabling stores to collect and display photo and video reviews alongside traditional text-based feedback.
Core Features and Functionality
- Visual Reviews: Automates the collection of photo and video reviews, enhancing trust and conversion rates.
- Referral Program: Encourages customers to share their reviews, expanding reach.
- Customizable Emails: Sends automated review requests with customizable email templates.
Pricing Model
Loox offers tiered pricing based on order volume:
- Entry-Level Plan: Approximately $9.99/month for up to 100 orders.
- Mid-Tier Plan: Approximately $29.99/month for up to 1,000 orders.
- Advanced Plan: Approximately $49.99/month for up to 3,000 orders.
These plans include a 14-day free trial.
Ease of Setup and Use
Loox is known for its quick installation and intuitive interface, allowing merchants to start collecting reviews shortly after setup.
Integrations
Integrates with Shopify, Klaviyo, Omnisend, LoyaltyLion, Google Shopping, Meta Shops, and the Shop app.
Customer Support and Documentation
Provides email support and a comprehensive knowledge base, suitable for merchants who prefer self-service with occasional support requests.
Best-Fit Customer Profile
Ideal for small to medium Shopify stores focused on driving sales through authentic photo and video reviews.
Okendo
Okendo is a Shopify reviews, surveys, and customer marketing platform designed to help brands collect and showcase customer feedback.
Core Features and Functionality
- Reviews: Collects photo and video reviews with customizable attributes.
- Surveys: Gathers customer insights through customizable surveys.
- Loyalty Programs: Offers built-in loyalty and rewards programs.
Pricing Model
Okendo's pricing tiers are:
- Essential Plan: Approximately $19/month for up to 200 orders.
- Growth Plan: Approximately $49/month for up to 1,500 orders.
- Power Plan: Approximately $299.99/month for up to 3,500 orders.
Custom pricing is available for higher order volumes.
Ease of Setup and Use
Setup is straightforward but involves more configuration due to its multiple features (reviews, surveys, loyalty). The learning curve is steeper but manageable, supported by onboarding resources.
Integrations
Integrates with Shopify, Klaviyo, Gorgias, Postscript, TikTok, Walmart, Google, and many other commerce and marketing platforms.
Customer Support and Documentation
Offers email and live chat support along with extensive documentation, useful for merchants needing faster or more interactive assistance.
Best-Fit Customer Profile
Suited for medium to large Shopify stores seeking an integrated customer marketing platform that handles reviews, surveys, and loyalty.
Growave
Growave is an all-in-one Shopify marketing app that includes reviews, loyalty, and feedback features.
Core Features and Functionality
- Reviews: Collects photo and video reviews with customizable attributes.
- Loyalty Programs: Offers built-in loyalty and rewards programs.
- Wishlist: Allows customers to save products for future purchase.
Pricing Model
Growave's pricing tiers are:
- Free Plan: Supports up to 100 orders/month, offering loyalty points, wishlist, product reviews, and data imports/exports with Growave branding and 48-hour email support.
- Entry Plan: Approximately $49/month, includes advanced rewards, referral program with fraud protection, nudges, review request email series, Shopify POS/Flow integration, one external integration (e.g., Klaviyo), and 24/7 email support.
- Growth Plan: Approximately $199/month, adds VIP Tiers, a dedicated loyalty page, Shopify POS Loyalty QR, points expiration, gift cards, account extensions, review attributes, Google Shopping Reviews, Instagram UGC, back-in-stock wishlist emails, and 5-star onboarding with 24/7 email/chat support.
These plans include a 14-day free trial.
Ease of Setup and Use
Growave offers a simple Shopify integration with guided onboarding and pre-built templates. The unified dashboard for reviews, loyalty, and referrals streamlines management.
Integrations
Integrates with Shopify, Klaviyo, Mailchimp, and others. Syncs loyalty and referral data with major email marketing and CRM platforms. API available for broader integrations. Social media integrations support user-generated content sharing.
Customer Support and Documentation
Provides community forums and email support for basic plans. Priority phone and chat support on paid tiers. Extensive knowledge base and video guides. Some reviews cite slower response times on free plans.
Best-Fit Customer Profile
Ideal for small to medium Shopify stores wanting an all-in-one marketing app. Merchants needing reviews plus loyalty, referral, and social proof features. Brands looking for easier setup and management in one dashboard. Budget-conscious stores benefiting from a free plan.
Three-Way Comparison
Below is a comparison of key features across Loox, Okendo, and Growave:
| Feature | Loox | Okendo | Growave |
|---|---|---|---|
| Reviews |
Worth a Look: Zigpoll
If you're evaluating options for ecommerce review apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
