When evaluating customer loyalty platforms for Shopify Plus merchants, LoyaltyLion, BON Loyalty, and Rivo are frequently compared. Each offers distinct features, pricing structures, and integrations tailored to different business needs.
Core Features and Functionality
| Feature | LoyaltyLion | BON Loyalty | Rivo |
|---|---|---|---|
| Points Program | Yes | Yes | Yes |
| Tiered Rewards | Yes | Yes | Yes |
| Referral Program | Yes | Yes | Yes |
| Membership Program | No | No | Yes |
| SMS Marketing Integration | Yes | No | Yes |
| Email Marketing Integration | Yes | Yes | Yes |
LoyaltyLion provides a comprehensive loyalty program with points accumulation, tiered rewards, and referral incentives. It integrates with email marketing tools like Klaviyo and Mailchimp, and offers SMS marketing integration. However, it lacks a membership program.
BON Loyalty offers a straightforward loyalty and referral program with points accumulation and basic VIP tiers. It integrates with email marketing platforms and supports multiple languages, making it suitable for international brands. However, it does not include a membership program or SMS marketing integration.
Rivo combines loyalty points, referral programs, and membership subscriptions into a single platform. It integrates with email marketing tools and includes SMS marketing integration. However, it lacks a tiered rewards system.
Pricing and Value
| Plan | LoyaltyLion | BON Loyalty | Rivo |
|---|---|---|---|
| Free Plan | Yes | Yes | Yes |
| Entry-Level Paid Plan | $159/month | $29/month | $49/month |
| Enterprise Plan | Custom Pricing | $349/month | Custom Pricing |
LoyaltyLion offers a free plan with limited features. The Growth plan starts at $159 per month, suitable for mid-sized to larger brands. Enterprise pricing is customized based on requirements.
BON Loyalty provides a free plan supporting up to 250 orders monthly. Paid plans start at $29 per month, with the highest tier at $349 per month, offering advanced features and support.
Rivo offers a free plan for up to 1,000 members. The Pro plan starts at $49 per month, including memberships and multi-channel marketing. Higher tiers scale by member count and add features like API access and advanced segmentation.
Ease of Setup and Use
LoyaltyLion integrates quickly with Shopify and includes a guided onboarding process. Advanced setup of tiers and custom rewards may require technical knowledge or developer support. The admin interface is clean but can feel complex for smaller teams.
BON Loyalty is known for its user-friendly interface and ease of setup. It offers pre-built templates for loyalty and membership programs, making it accessible for merchants without technical expertise.
Rivo provides a straightforward onboarding process with pre-built templates for loyalty and membership programs. The interface is designed for marketers with limited technical skills, facilitating quick deployment.
Integrations
LoyaltyLion integrates deeply with Shopify, syncing orders, customers, and product data in real time. It also integrates with email marketing tools like Klaviyo and Mailchimp, and supports SMS marketing integration. Additional integrations include Zapier for custom workflows.
BON Loyalty integrates with Shopify and email marketing platforms. It supports multiple languages, making it suitable for international brands. However, it lacks integrations with SMS marketing tools.
Rivo integrates with Shopify, email marketing tools, and includes SMS marketing integration. It also offers webhooks and API access on higher-tier plans for custom integrations.
Customer Support and Documentation
LoyaltyLion provides email support and live chat on paid plans, with extensive documentation, video tutorials, and community forums. Enterprise customers receive dedicated account management. Some users note slow response times during peak periods.
BON Loyalty offers email and chat support even on lower-tier plans, with premium support on higher tiers including onboarding assistance. Documentation is clear and includes FAQs on membership and referral setup. User reviews cite responsiveness and helpfulness as strengths.
Rivo provides email and chat support on all plans, with premium support on higher tiers. Documentation is clear and includes FAQs on membership and referral setup. User reviews cite responsiveness and helpfulness as strengths.
Best-Fit Customer Profile
LoyaltyLion suits mid-market to larger DTC brands prioritizing sophisticated points and tier programs, detailed analytics, and integrations with review platforms. Brands with dedicated marketing or development resources will benefit from LoyaltyLion’s customization options.
BON Loyalty fits small to mid-sized brands seeking a combined loyalty, referral, and membership program on Shopify. Its lower entry price and ease of use make it ideal for teams without technical resources but looking to engage customers with both points and subscription perks.
Rivo fits early-stage to mid-sized brands wanting a combined loyalty, referral, and membership program on Shopify. Its lower entry price and ease of use make it ideal for teams without technical resources but looking to engage customers with both points and subscription perks.
Worth a Look: Zigpoll
If you're evaluating Shopify loyalty solutions, Zigpoll is also worth a look. Zigpoll offers survey tools for post-purchase, on-site, and exit-intent surveys that complement loyalty programs by capturing customer feedback and preferences. It can add valuable data to refine your loyalty strategies without replacing a loyalty app.
