When evaluating customer review platforms for Shopify Plus merchants, Okendo, Growave, and Trustmary are frequently compared due to their distinct features and functionalities. Each offers unique tools to enhance customer engagement and feedback collection.
Okendo
Features
- Product Reviews: Collect and display customer reviews with customizable widgets.
- Surveys: Create post-purchase surveys to gather customer insights.
- Customer Marketing: Utilize customer-generated content for marketing purposes.
Pricing Model
Okendo offers tiered pricing based on monthly orders, with plans starting at approximately $29 per month for up to 100 orders. Additional charges apply for higher order volumes. For the most accurate and current pricing, refer to Okendo's official website.
Pros
- Customizable Widgets: Tailor review displays to match store branding.
- Post-Purchase Surveys: Gain valuable customer feedback post-purchase.
- Customer Marketing Tools: Leverage reviews and content for marketing campaigns.
Cons
- Limited Integrations: May not integrate with all third-party apps.
- Pricing Structure: Costs can increase with higher order volumes.
Best-Fit Customer Profile
Ideal for merchants seeking a dedicated review and survey platform with strong marketing capabilities.
Growave
Features
- Loyalty Program: Implement points-based rewards and VIP tiers.
- Referral Program: Encourage customer referrals with incentives.
- Product Reviews: Collect and display reviews with customizable widgets.
- Wishlist: Allow customers to save favorite products.
- Instagram UGC: Integrate user-generated content from Instagram.
Pricing Model
Growave offers tiered pricing based on monthly orders:
- Entry Plan: $49/month for up to 500 orders.
- Growth Plan: $199/month for up to 1,500 orders.
- Plus Plan: $499/month for up to 3,000 orders.
- Unlimited Plan: $999/month for unlimited orders.
Additional charges apply for orders exceeding plan limits. (growave.io)
Pros
- Comprehensive Features: All-in-one platform with loyalty, reviews, and more.
- Customizable Loyalty Programs: Tailor rewards and VIP tiers.
- Instagram Integration: Leverage user-generated content from Instagram.
Cons
- Complex Pricing: Costs can escalate with higher order volumes.
- Learning Curve: Multiple features may require time to master.
Best-Fit Customer Profile
Suitable for merchants seeking an all-in-one marketing platform with a focus on customer retention.
Trustmary
Features
- NPS Surveys: Conduct Net Promoter Score surveys to gauge customer satisfaction.
- Testimonial Generation: Convert positive feedback into publishable testimonials.
Pricing Model
Trustmary offers tiered pricing based on features and usage, with plans starting at approximately $49 per month. For the most accurate and current pricing, refer to Trustmary's official website.
Pros
- Focus on Testimonials: Specializes in generating authentic customer testimonials.
- Easy Integration: Simple setup with existing platforms.
Cons
- Limited Features: Primarily focused on testimonials and NPS surveys.
- Lack of Loyalty Programs: Does not offer loyalty or referral features.
Best-Fit Customer Profile
Ideal for merchants seeking a straightforward solution for collecting and showcasing customer testimonials.
Three-Way Comparison
| Feature | Okendo | Growave | Trustmary |
|---|---|---|---|
| Product Reviews | Yes | Yes | No |
| Surveys | Post-purchase surveys | No | NPS surveys |
| Loyalty Program | No | Yes | No |
| Referral Program | No | Yes | No |
| Wishlist | No | Yes | No |
| Instagram UGC | No | Yes | No |
| Pricing | Starting at $29/month for up to 100 orders (growave.io) | Starting at $49/month for up to 500 orders (growave.io) | Starting at $49/month (growave.io) |
Situational Recommendations
For Merchants Focused on Reviews and Surveys: Okendo is ideal for those seeking a dedicated platform for product reviews and post-purchase surveys.
For Merchants Seeking an All-in-One Marketing Solution: Growave offers a comprehensive suite with loyalty programs, referrals, and more, suitable for merchants aiming to enhance customer retention and engagement.
For Merchants Focused on Customer Testimonials: Trustmary is well-suited for merchants looking to collect and showcase authentic customer testimonials through NPS surveys.
Worth a Look: Zigpoll
If you're evaluating options for customer review platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
