When evaluating form and survey builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer robust features, and align with your business needs. Paperform and Cognito Forms are two such tools that cater to these requirements.
Paperform
Paperform is a form builder that creates forms resembling custom-designed landing pages.
Features
- Customizable Forms: Design forms that match your brand's aesthetics.
- Payment Processing: Accept payments through integrations with Stripe and PayPal.
- Conditional Logic: Show or hide fields based on user input.
- Integrations: Connect with over 2,000 apps, including Shopify.
Pricing Model
- Free Plan: Limited to 30 submissions per month.
- Essentials: $24/month, includes 1,200 submissions/year.
- Pro: $49/month, includes 12,000 submissions/year.
- Business: $99/month, includes 120,000 submissions/year.
Additional submissions can be purchased as needed. (paperform.co)
Pros
- User-Friendly Interface: Intuitive drag-and-drop builder.
- Design Flexibility: Highly customizable forms.
- Extensive Integrations: Connects with numerous platforms.
Cons
- Pricing: Higher tiers may be costly for small businesses.
- Learning Curve: Advanced features may require time to master.
Best-Fit Customer Profile
Ideal for businesses seeking highly customizable forms with a focus on design and extensive integration capabilities.
Cognito Forms
Cognito Forms is an online form builder with payment processing and conditional logic.
Features
- Customizable Forms: Design forms to match your brand.
- Payment Processing: Accept payments via Stripe, PayPal, or Square.
- Conditional Logic: Show or hide fields based on user input.
- Integrations: Connects with platforms like Zapier and Microsoft Power Automate.
Pricing Model
- Individual: Free, includes 100 entries/month.
- Pro: $19/month, includes 2,000 entries/month.
- Team: $39/month, includes 10,000 entries/month.
- Enterprise: $129/month, includes unlimited entries.
Additional users can be added for $5/user/month. (cognitoforms.com)
Pros
- Affordable Pricing: Competitive rates for small to medium-sized businesses.
- Flexible Payment Options: Multiple payment processors available.
- User-Friendly Interface: Easy to use with a clean design.
Cons
- Limited Integrations: Fewer native integrations compared to competitors.
- Advanced Features: Some features are only available in higher-tier plans.
Best-Fit Customer Profile
Suitable for businesses needing cost-effective forms with essential features and basic integrations.
Side-by-Side Comparison
| Feature | Paperform | Cognito Forms |
|---|---|---|
| Form Customization | Highly customizable with design flexibility. | Customizable forms to match your brand. |
| Payment Processing | Integrates with Stripe and PayPal. | Supports Stripe, PayPal, and Square. |
| Conditional Logic | Available to show/hide fields based on user input. | Available to show/hide fields based on user input. |
| Integrations | Over 2,000 apps, including Shopify. | Connects with platforms like Zapier and Microsoft Power Automate. |
| Pricing | Free plan with 30 submissions/month; paid plans start at $24/month. | Free plan with 100 entries/month; paid plans start at $19/month. |
| User Interface | Intuitive drag-and-drop builder. | Easy-to-use with a clean design. |
| Support | Limited live support on the free plan; priority support on higher tiers. | Standard support on the Pro plan; priority support on higher tiers. |
| Storage | 100 MB on the free plan; up to 100 GB on higher tiers. | 100 MB on the free plan; up to 100 GB on higher tiers. |
Which to Choose
Choose Paperform if:
- You require highly customizable forms with extensive design options.
- Your business can accommodate higher pricing tiers for advanced features.
- You need a wide range of integrations, including with Shopify.
Choose Cognito Forms if:
- You're a small to medium-sized business seeking cost-effective form solutions.
- You prefer a straightforward setup with essential features.
- You need basic integrations and can manage with fewer native options.
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
