When evaluating form and survey builders for Shopify stores, it's essential to consider tools that integrate seamlessly with e-commerce platforms, offer robust customization, and provide efficient data management. Paperform, Cognito Forms, and Jotform are three prominent options in this space.
Paperform
Features and Functionality
Paperform enables users to create forms that closely resemble custom-designed landing pages, offering a high degree of customization. It supports various field types, including text, choice, and file upload, and integrates with over 2,000 applications, facilitating automation and data management. Additionally, Paperform provides payment processing capabilities, allowing businesses to accept payments directly through their forms. (paperform.co)
Pricing Model
Paperform offers a free plan suitable for individuals and small teams. Paid plans include Essentials at $24 per month, Pro at $49 per month, and Business at $99 per month, with annual billing options providing discounts. Each plan includes unlimited forms, with varying submission limits and storage capacities. (paperform.co)
Pros and Cons
Pros:
- Highly customizable forms that can mimic landing pages.
- Extensive integration options with over 2,000 applications.
- Flexible pricing with a free tier and discounted annual plans.
Cons:
- The free plan has limited submissions and storage, which may not suffice for growing businesses.
- Creating forms on mobile devices is not supported; form creation is limited to desktop or laptop computers. (paperform.co)
Best-Fit Customer Profile
Paperform is ideal for businesses seeking highly customizable forms that align with their brand identity and require extensive integration capabilities. It's well-suited for e-commerce stores aiming to create unique customer experiences through tailored forms.
Cognito Forms
Features and Functionality
Cognito Forms offers a user-friendly interface for building forms with advanced features like conditional logic, calculations, and data management tools. It supports various field types, including price fields for payment processing, and integrates with platforms like Stripe, PayPal, and Square. Cognito Forms also provides options for document generation and workflow automation. (cognitoforms.com)
Pricing Model
Cognito Forms provides a free plan with basic features. Paid plans include Pro at $19 per month, Team at $39 per month, and Enterprise at $129 per month, with annual billing options offering up to a 20% discount. Each plan includes a set number of users, form entries, and storage, with options to add more users or increase limits for an additional fee. (cognitoforms.com)
Pros and Cons
Pros:
- Advanced features like conditional logic and calculations.
- Flexible pricing with a free tier and discounted annual plans.
- Integrations with major payment processors.
Cons:
- The free plan has limited entries and storage, which may not meet the needs of larger businesses.
- Additional users beyond the plan's limit incur extra costs.
Best-Fit Customer Profile
Cognito Forms is suitable for businesses that require advanced form functionalities, such as complex calculations and conditional logic, and are comfortable managing multiple users and entries. It's a good fit for e-commerce stores needing detailed data collection and processing capabilities.
Jotform
Features and Functionality
Jotform provides a vast library of templates for various form types, including surveys, order forms, and registration forms. It offers a drag-and-drop form builder, supports payment integrations with providers like PayPal and Stripe, and includes features like conditional logic and data analytics. Jotform also offers HIPAA-compliant forms for healthcare-related businesses.
Pricing Model
Jotform offers a free plan with basic features. Paid plans include Bronze at $39 per month, Silver at $99 per month, and Gold at $199 per month, with annual billing options providing discounts. Each plan includes a set number of forms, submissions, and storage, with options to add more for an additional fee.
Pros and Cons
Pros:
- Extensive template library for various form types.
- User-friendly drag-and-drop builder.
- Integrations with multiple payment processors.
Cons:
- The free plan has limited submissions and storage, which may not suffice for growing businesses.
- Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile
Jotform is ideal for businesses that need a wide variety of pre-built templates and a straightforward form-building process. It's well-suited for e-commerce stores looking to quickly deploy forms without extensive customization.
Three-Way Comparison
| Feature | Paperform | Cognito Forms | Jotform |
|---|---|---|---|
| Customization | High degree of customization, resembling landing pages. (paperform.co) | Advanced features like conditional logic and calculations. (cognitoforms.com) | Extensive template library for various form types. |
| Pricing | Free plan; paid plans start at $24/month. (paperform.co) | Free plan; paid plans start at $19/month. (cognitoforms.com) | Free plan; paid plans start at $39/month. |
| Integrations | Over 2,000 integrations. (paperform.co) | Integrates with Stripe, PayPal, and Square. (cognitoforms.com) | Integrates with multiple payment processors. |
| Ease of Use | User-friendly interface with |
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
