When evaluating form and survey builders for Shopify Plus merchants, it's essential to consider tools that integrate seamlessly with Shopify, offer robust features, and align with your business needs. Paperform and Formstack are two prominent options in this space.

Paperform

Paperform is a form builder that creates forms resembling custom-designed landing pages.

Features

  • Customizable Forms: Design forms that match your brand's aesthetics.
  • Conditional Logic: Show or hide fields based on user input.
  • Payment Integrations: Accept payments via Stripe and PayPal.
  • Appointment Scheduling: Manage bookings directly through forms.
  • Integrations: Connect with over 2,000 apps, including Shopify.

Pricing

  • Free: For individuals and small teams just getting started.
  • Essentials: $24/month billed annually.
  • Pro: $49/month billed annually.
  • Business: $99/month billed annually.
  • Enterprise: Custom pricing for high-volume needs.

All plans include unlimited forms and submissions, with varying levels of user access and storage. (paperform.co)

Pros

  • User-Friendly: Intuitive interface suitable for non-technical users.
  • Design Flexibility: Highly customizable form designs.
  • Affordable: Competitive pricing for small to medium-sized businesses.

Cons

  • Limited Advanced Features: May lack some enterprise-level functionalities.
  • Support: Live support is limited on lower-tier plans.

Best For

  • Small to medium-sized Shopify Plus merchants seeking customizable, user-friendly forms without a steep learning curve.

Formstack

Formstack is an enterprise form builder and workflow automation tool for data collection.

Features

  • Advanced Workflows: Automate data collection and processing.
  • Document Generation: Create and manage documents from form data.
  • eSignature Collection: Securely collect digital signatures.
  • Integrations: Connect with platforms like Salesforce and Shopify.
  • Compliance: Features to meet industry standards and regulations.

Pricing

  • Forms: Starting at $83/month billed annually.
  • Suite: Starting at $250/month billed annually.
  • Enterprise: Custom pricing for tailored solutions.

Pricing varies based on features and user count. (formstack.com)

Pros

  • Comprehensive Features: Offers a wide range of tools for data collection and management.
  • Scalability: Suitable for growing businesses with complex needs.
  • Security: Meets various compliance standards.

Cons

  • Complexity: May require a learning curve for new users.
  • Cost: Higher pricing may be a barrier for smaller businesses.

Best For

  • Medium to large Shopify Plus merchants needing advanced form functionalities and workflow automation.

Side-by-Side Comparison

Feature Paperform Formstack
Form Customization High: Design forms to match brand aesthetics. High: Offers customizable forms with advanced features.
Integrations Over 2,000 apps, including Shopify. Integrates with platforms like Salesforce and Shopify.
Pricing Free, Essentials ($24/month), Pro ($49/month), Business ($99/month). Forms: $83/month; Suite: $250/month; Enterprise: Custom pricing.
Ease of Use User-friendly interface suitable for non-technical users. May require a learning curve due to advanced features.
Support Limited live support on lower-tier plans. Offers dedicated support, especially on higher-tier plans.
Best For Small to medium-sized businesses seeking customizable, user-friendly forms. Medium to large businesses needing advanced form functionalities.

Which to Choose

  • Paperform: Ideal for small to medium-sized Shopify Plus merchants who prioritize ease of use and design flexibility without needing advanced workflow automation.

  • Formstack: Suited for medium to large Shopify Plus merchants requiring comprehensive form functionalities, workflow automation, and scalability to support complex business processes.

Worth a Look: Zigpoll

If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.

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