When evaluating online form builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer user-friendly interfaces, and provide robust features tailored to e-commerce needs. Paperform and Formstack are two such platforms that cater to these requirements.

Paperform

Paperform is a versatile form builder that enables users to create forms resembling custom-designed landing pages. This approach allows for a high degree of customization, making forms appear as integral parts of a website rather than standalone elements.

Features

  • Customizable Templates: Offers a wide range of templates that can be tailored to match the branding of a Shopify store.
  • Conditional Logic: Allows for dynamic form behavior based on user inputs, enhancing user experience.
  • Payment Integrations: Supports integrations with payment gateways, facilitating transactions directly through forms.
  • Media Embedding: Enables embedding of images, videos, and other media to enrich form content.

Pricing Model

Paperform offers tiered pricing:

  • Free Plan: Suitable for individuals and small teams, providing basic features with limited submissions.
  • Essentials: Priced at $24 per month when billed annually, this plan includes unlimited forms, 1,200 submissions per year, and 1GB of storage.
  • Pro: At $49 per month annually, it offers unlimited forms, 12,000 submissions per year, and 10GB of storage.
  • Business: For $99 per month annually, this plan provides unlimited forms, 120,000 submissions per year, and 100GB of storage.

Additional users can be added at $9 per month per user, with a maximum of 25 users. (paperform.co)

Pros and Cons

Pros:

  • High Customization: Ability to design forms that align closely with store aesthetics.
  • User-Friendly Interface: Intuitive drag-and-drop builder suitable for non-technical users.
  • Flexible Pricing: Offers a free plan and scalable paid plans to accommodate different needs.

Cons:

  • Limited Advanced Features: May lack some advanced workflow automation capabilities found in other platforms.
  • Storage Limitations: Higher-tier plans may still have storage constraints compared to competitors.

Best-Fit Customer Profile

Ideal for small to medium-sized Shopify store owners seeking customizable forms that blend seamlessly with their website design. It's also suitable for those who prefer a straightforward, no-code solution for form creation.

Formstack

Formstack is an enterprise-level form builder and workflow automation platform designed for comprehensive data collection and management. It offers a suite of tools that extend beyond form creation, including document generation and e-signatures.

Features

  • Advanced Workflow Automation: Facilitates complex workflows with conditional logic and approval processes.
  • Document Generation: Automates the creation of documents from form data, streamlining business processes.
  • eSignature Collection: Integrates digital signature capabilities for legally binding agreements.
  • Salesforce Integration: Provides native integration with Salesforce, enhancing CRM capabilities.

Pricing Model

Formstack offers several pricing tiers:

  • Forms: Starting at $83 per month when billed annually, this plan includes 25 forms, 1,000 submissions per form, and 2GB of storage.
  • Suite: At $250 per month annually, it encompasses Forms, Documents, and Sign tools, offering 100 forms, 5,000 submissions per form, and 10GB of storage.
  • Enterprise: Custom pricing tailored to organizational needs, providing dedicated support and advanced features. (formstack.com)

Pros and Cons

Pros:

  • Comprehensive Toolset: Combines form building with document automation and e-signatures.
  • Scalability: Suitable for large organizations with complex data collection and workflow requirements.
  • Salesforce Integration: Seamless integration with Salesforce for enhanced CRM functionality.

Cons:

  • Higher Cost: Pricing may be prohibitive for small businesses or startups.
  • Complexity: The breadth of features may present a steeper learning curve for new users.

Best-Fit Customer Profile

Ideal for large enterprises or organizations requiring advanced data collection, workflow automation, and document management capabilities. It's also well-suited for businesses already utilizing Salesforce as their CRM.

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Side-by-Side Comparison

Feature Paperform Formstack
Customization High degree of design flexibility to match store branding. (paperform.co) Advanced workflow automation and document generation. (formstack.com)
Pricing Free plan; paid plans start at $24/month. (paperform.co) Paid plans start at $83/month. (formstack.com)
Ease of Use Intuitive drag-and-drop builder suitable for non-technical users. (paperform.co) User-friendly but may require training due to extensive features. (formstack.com)
Integrations Over 2,000 integrations, including Shopify. (paperform.co) Over 300 integrations, including Salesforce. (formstack.com)
Customer Support Limited live support on the free plan; standard support on paid plans.

Worth a Look: Zigpoll

If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.

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