Table of Contents
When evaluating online form builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer robust features, and align with your business needs. Paperform, Jotform, and Formstack are three prominent options in this space.
Paperform
Core Features and Functionality
- Designs forms resembling custom landing pages.
- Offers a drag-and-drop editor for easy form creation.
- Supports conditional logic, payment processing, and file uploads.
- Provides analytics and reporting tools.
Pricing Model
- Free plan: 30 responses/month, 5 payment gateways, calculations.
- Essentials: $29/month — 100 responses/month, payments, eCommerce.
- Pro: $59/month — 1,000 responses/month, CSS, analytics, API.
- Business: $129/month — 10,000 responses/month, SSO, S3.
Ease of Setup and Use
- Intuitive interface with real-time preview.
- No coding required; accessible to users of all technical levels.
Integrations
- Native integration with Shopify for order forms and customer data collection.
- Supports Zapier for connecting with hundreds of apps like Mailchimp, Google Sheets, and payment gateways.
Customer Support and Documentation
- Email support with fast response times.
- Comprehensive knowledge base including tutorials and FAQs.
Best-Fit Customer Profile
- Merchants seeking visually rich, branded forms.
- Marketing teams, agencies, and product managers.
Jotform
Core Features and Functionality
- Offers a vast library of over 10,000 templates.
- Provides a user-friendly drag-and-drop editor.
- Supports conditional logic, payment processing, and file uploads.
- Includes form widgets and integrations with various platforms.
Pricing Model
- Free plan: 100 submissions/month, 5 forms, 100MB storage.
- Bronze: $39/month — 1,000 submissions/month, 25 forms, 1GB storage.
- Silver: $99/month — 10,000 submissions/month, 100 forms, 10GB storage.
- Gold: $199/month — 100,000 submissions/month, unlimited forms, 100GB storage.
Ease of Setup and Use
- Highly intuitive interface suitable for users of all technical levels.
- Quick form creation with minimal learning curve.
Integrations
- Native integrations with Shopify, Salesforce, HubSpot, and more.
- Supports API access and native workflow automations.
Customer Support and Documentation
- Offers phone, email, and live chat support on higher-tier plans.
- Extensive documentation, webinars, and dedicated account management for enterprise users.
Best-Fit Customer Profile
- Small to medium-sized businesses needing customizable forms.
- Users seeking a balance between ease of use and advanced features.
Formstack
Core Features and Functionality
- Provides advanced data collection with workflow automation.
- Supports conditional logic, calculated fields, and multi-page forms.
- Includes document generation, e-signatures, and advanced reporting.
- Offers compliance features like HIPAA and SOC 2 Type II.
Pricing Model
- Forms: $99/month — 25 forms, 1,000 submissions/form, 2GB storage.
- Suite: $299/month — 100 forms, 5,000 submissions/form, 10GB storage.
Ease of Setup and Use
- Feature-rich but may require dedicated setup time or IT involvement.
- Steeper learning curve due to advanced functionalities.
Integrations
- Deep native integrations with Shopify, Salesforce, HubSpot, and more.
- Supports API access and native workflow automations.
Customer Support and Documentation
- Phone, email, and live chat support on higher-tier plans.
- Extensive documentation, webinars, and dedicated account management for enterprise users.
Best-Fit Customer Profile
- Enterprises needing advanced data collection and workflow automation.
- Organizations requiring compliance features and complex data routing.
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See integrationsThree-Way Comparison
| Feature | Paperform | Jotform | Formstack |
|---|---|---|---|
| Form Design | Custom landing page style | Traditional form layout with branding | Utilitarian design |
| Pricing | Free plan; Paid plans from $29/month | Free plan; Paid plans from $39/month | No free plan; Paid plans from $99/month |
| Ease of Use | Intuitive, visual editor | Highly intuitive interface | Feature-rich but steeper learning curve |
| Shopify Integration | Native integration | Native integration | Deep native integration |
| Customer Support | Email support, knowledge base | Phone, email, live chat support on higher-tier plans | Phone, email, live chat support on higher-tier plans |
| Best-Fit Customer | Merchants seeking visually rich, branded forms | Small to medium-sized businesses needing customizable forms | Enterprises needing advanced data collection and workflow automation |
Situational Recommendations
- For Merchants Prioritizing Design and Branding: Paperform offers a visually rich form-building experience that aligns with branding-focused needs.�
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
