When evaluating form and survey builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer user-friendly interfaces, and provide robust features tailored to e-commerce needs. Paperform, Tally, and Fillout are three such tools that are often compared for their suitability in this context.
Paperform
Features and Functionality
- Creates forms resembling custom-designed landing pages.
- Supports unlimited forms and submissions.
- Offers payment integrations with Stripe, PayPal, Square, and Braintree.
- Provides dynamic pricing, automated invoices, and quotes.
- Integrates with over 2,000 apps, including Shopify.
Pricing Model
- Free: For individuals and small teams just getting started.
- Essentials: $24/month or $288/year.
- Pro: $49/month or $588/year.
- Business: $99/month or $1,188/year.
- Enterprise: Custom pricing.
All pricing is in USD and excludes any sales taxes, including VAT. (paperform.co)
Pros
- Highly customizable forms.
- Comprehensive payment processing features.
- Extensive integration options.
Cons
- Free plan has limited features.
- Pricing may be higher compared to some competitors.
Best-Fit Customer Profile
- E-commerce businesses needing customizable forms with integrated payment processing.
- Teams requiring extensive integrations with other tools.
Tally
Features and Functionality
- Free minimal form builder with a Notion-like editing experience.
- Offers unlimited forms and submissions on the free plan.
- Provides features like removing Tally branding, custom domains, partial submissions, and team collaboration on paid plans.
- Integrates with various platforms, including Shopify.
Pricing Model
- Free: Unlimited forms and submissions with most features.
- Pro: $29/month.
- Business: $89/month.
Tally offers discounts for education and non-profit organizations. (tally.so)
Pros
- Intuitive, Notion-like interface.
- Generous free plan with unlimited forms and submissions.
- Affordable paid plans.
Cons
- Advanced features require a paid plan.
- Limited customization compared to some competitors.
Best-Fit Customer Profile
- Individuals or small teams needing simple, unlimited forms without a budget for paid plans.
- Users preferring a minimalist, Notion-like editing experience.
Fillout
Features and Functionality
- Modern form builder with native Airtable and Notion integrations.
- Supports unlimited forms and submissions.
- Offers features like conditional logic, custom branding, and analytics.
- Integrates with various platforms, including Shopify.
Pricing Model
- Free: For individuals and small teams just getting started.
- Pro: $29/month.
- Business: $89/month.
Fillout offers discounts for education and non-profit organizations.
Pros
- Strong integrations with Airtable and Notion.
- Comprehensive feature set with conditional logic and analytics.
- Affordable pricing.
Cons
- Free plan has limited features.
- User interface may have a learning curve for new users.
Best-Fit Customer Profile
- Teams using Airtable and Notion for data management.
- Users needing advanced form features like conditional logic and analytics.
Three-Way Comparison
| Feature/Aspect | Paperform | Tally | Fillout |
|---|---|---|---|
| Free Plan | Yes, with limited features | Yes, with unlimited forms and submissions | Yes, with limited features |
| Paid Plans | Essentials: $24/month; Pro: $49/month; Business: $99/month; Enterprise: Custom | Pro: $29/month; Business: $89/month | Pro: $29/month; Business: $89/month |
| Integrations | Over 2,000 apps, including Shopify | Various platforms, including Shopify | Various platforms, including Shopify |
| Customization | Highly customizable forms | Limited customization on free plan; more on paid plans | Strong customization with conditional logic and analytics |
| User Interface | User-friendly, with a focus on design | Minimalist, Notion-like editing experience | Modern interface with a learning curve for new users |
| Support | Limited on free plan; standard on Essentials; priority on Pro and Business | Standard support | Standard support |
| Best For | E-commerce businesses needing customizable forms with integrated payment processing | Individuals or small teams needing simple, unlimited forms | Teams using Airtable and Notion for data management |
Situational Recommendations
For E-commerce Businesses Needing Customizable Forms with Integrated Payment Processing: Paperform offers extensive customization and payment features, making it suitable for businesses requiring tailored forms and seamless payment processing.
**For Individuals or Small Teams Seeking
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
