When evaluating form and survey builders for Shopify Plus merchants, it's essential to consider tools that offer seamless integration, robust features, and scalability. Paperform and Wufoo are two prominent options in this space.
Paperform
Paperform is a versatile form builder that enables users to create forms resembling custom-designed landing pages. It caters to a wide range of use cases, from simple contact forms to complex surveys and order forms.
Features
- Customizable Forms: Design forms that align with your brand's aesthetics, including custom logos and themes.
- Payment Integration: Accept payments through various gateways, including Stripe and PayPal.
- Conditional Logic: Set up rules to show or hide questions based on previous answers.
- Integrations: Connect with over 2,000 apps, such as CRMs, email marketing platforms, and more.
- Analytics: Access built-in analytics to monitor form performance.
Pricing Model
Paperform offers tiered pricing:
- Free: Limited to 30 submissions per month.
- Essentials: $24/month, includes 1,200 submissions per year.
- Pro: $49/month, includes 12,000 submissions per year.
- Business: $99/month, includes 120,000 submissions per year.
Each plan offers unlimited forms, with additional features and higher submission limits as you move up the tiers. (paperform.co)
Pros and Cons
Pros:
- User-Friendly Interface: Intuitive drag-and-drop builder.
- Design Flexibility: High level of customization for form appearance.
- Extensive Integrations: Connects with a wide array of third-party applications.
Cons:
- Learning Curve: Some advanced features may require time to master.
- Pricing: Higher tiers can be costly for small businesses.
Best-Fit Customer Profile
Ideal for businesses seeking highly customizable forms with advanced features and integrations, and who have the resources to invest in a premium tool.
Wufoo
Wufoo, developed by SurveyMonkey, is a straightforward online form builder designed for creating surveys and payment forms. It emphasizes ease of use and quick deployment.
Features
- Form Templates: Access to a variety of pre-built templates for different use cases.
- Payment Integration: Supports payment gateways like Stripe, Square, and PayPal.
- Conditional Logic: Create dynamic forms that adapt based on user input.
- Reporting: Generate reports to analyze form responses.
- Integrations: Connects with various applications, including CRMs and email marketing tools.
Pricing Model
Wufoo provides several pricing tiers:
- Free: 5 forms, 100 entries per month.
- Starter: $16.25/month, includes 1,000 entries per month.
- Professional: $33.25/month, includes 5,000 entries per month.
- Advanced: $83.25/month, includes 25,000 entries per month.
- Ultimate: $210.25/month, includes 200,000 entries per month.
Each plan offers unlimited forms, with increasing entry limits and additional features as you progress through the tiers. (wufoo.com)
Pros and Cons
Pros:
- Ease of Use: Simple interface suitable for beginners.
- Affordable Entry-Level Plan: Free plan available for basic needs.
- Quick Setup: Rapid form creation and deployment.
Cons:
- Limited Customization: Less flexibility in form design compared to competitors.
- Higher Tiers Cost: Advanced plans can be expensive for small businesses.
Best-Fit Customer Profile
Ideal for small to medium-sized businesses or individuals needing simple forms and surveys without extensive customization requirements.
Side-by-Side Comparison
| Feature | Paperform | Wufoo |
|---|---|---|
| Form Customization | High level of design flexibility | Limited customization options |
| Payment Integration | Supports multiple gateways including Stripe and PayPal | Supports Stripe, Square, and PayPal |
| Conditional Logic | Advanced conditional logic capabilities | Basic conditional logic |
| Integrations | Over 2,000 integrations with various apps | Integrates with various applications, including CRMs and email marketing tools |
| Pricing | Free plan with 30 submissions/month; paid plans start at $24/month | Free plan with 100 entries/month; paid plans start at $16.25/month |
| Ease of Use | User-friendly interface with a learning curve for advanced features | Simple interface suitable for beginners |
| Best-Fit Customer | Businesses seeking highly customizable forms with advanced features | Small to medium-sized businesses needing simple forms and surveys |
Which to Choose
When deciding between Paperform and Wufoo for your Shopify Plus store, consider the following:
Choose Paperform if: You require highly customizable forms that align closely with your brand's aesthetics and need advanced features like complex conditional logic and a wide range of integrations.
Choose Wufoo if: You need to quickly deploy simple forms or surveys with basic customization and are looking for an affordable entry point with the option to scale as needed.
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
