When evaluating NPS survey software for Shopify Plus merchants, two notable options are Promoter.io and Asklayer. Promoter.io is a dedicated NPS platform offering automatic scheduling and lifecycle measurement, while Asklayer is a Shopify micro-survey and on-site feedback app that collects insights at multiple touchpoints.
Promoter.io
Promoter.io is a customer experience management platform tailored for B2B and e-commerce brands. It enables businesses to capture customer feedback across various touchpoints, from order confirmations to customer support interactions. The platform integrates with Shopify, Gorgias, Klaviyo, and other tools to streamline feedback collection.
Features
- Automatic Scheduling: Promoter.io automates the scheduling of NPS surveys, ensuring timely feedback collection without manual intervention.
- Lifecycle Measurement: The platform tracks customer sentiment throughout the entire customer journey, providing insights into customer satisfaction at each stage.
- Integrations: Promoter.io integrates with platforms like Shopify, Gorgias, and Klaviyo, allowing for seamless data synchronization and feedback collection.
Pricing Model
Promoter.io offers tiered pricing based on response volume, with a free tier available for businesses with lower survey needs. Specific pricing details can be found on their pricing page.
Pros and Cons
Pros:
- Comprehensive Feedback Collection: Captures feedback across multiple customer touchpoints, providing a holistic view of customer sentiment.
- Automated Processes: Reduces manual effort through automated survey scheduling and data collection.
Cons:
- Complex Setup: Initial setup may require time and technical expertise, especially when integrating with multiple platforms.
- Pricing Structure: The tiered pricing may be cost-prohibitive for smaller businesses or those with limited survey needs.
Best-Fit Customer Profile
Promoter.io is best suited for medium to large e-commerce businesses and B2B companies that require comprehensive customer feedback across various touchpoints and have the resources to manage a more complex setup.
Asklayer
Asklayer is a Shopify app designed to collect micro-surveys and on-site feedback at multiple touchpoints, including post-purchase and exit-intent surveys. It aims to gather zero-party data directly from customers, providing insights into customer preferences and satisfaction.
Features
- Micro-Surveys: Asklayer deploys short, targeted surveys to capture specific customer insights without disrupting the shopping experience.
- On-Site Feedback: Collects feedback directly on the website, allowing for immediate responses and higher engagement rates.
- Zero-Party Data Collection: Gathers data that customers willingly provide, ensuring higher accuracy and relevance.
Pricing Model
Asklayer offers a usage-based pricing model, with costs scaling according to the number of responses collected. Specific pricing details can be found on their pricing page.
Pros and Cons
Pros:
- User-Friendly Setup: Easy to install and configure within the Shopify ecosystem, requiring minimal technical expertise.
- High Engagement: On-site surveys can lead to higher response rates due to immediate availability and relevance.
Cons:
- Limited Integrations: Asklayer may not integrate with as many third-party platforms as some competitors, potentially limiting data synchronization capabilities.
- Basic Analytics: The platform may offer less advanced analytics compared to more comprehensive survey tools.
Best-Fit Customer Profile
Asklayer is ideal for small to medium-sized Shopify Plus merchants seeking an easy-to-implement solution for collecting customer feedback directly on their website, without the need for complex integrations or extensive resources.
Side-by-Side Comparison
| Feature | Promoter.io | Asklayer |
|---|---|---|
| Core Features | Automated NPS surveys, lifecycle measurement, multi-touchpoint feedback | Micro-surveys, on-site feedback, zero-party data collection |
| Pricing Model | Tiered pricing based on response volume, free tier available | Usage-based pricing, scaling with response volume |
| Ease of Setup and Use | Complex setup, especially for multi-platform integrations | User-friendly, easy installation within Shopify |
| Integrations | Shopify, Gorgias, Klaviyo, and others | Primarily integrates within the Shopify ecosystem |
| Customer Support | Dedicated support with comprehensive documentation | Support available, with resources tailored to Shopify users |
| Best-Fit Customer Profile | Medium to large e-commerce and B2B businesses needing comprehensive feedback | Small to medium-sized Shopify Plus merchants seeking straightforward feedback collection |
Which to Choose
When deciding between Promoter.io and Asklayer for your Shopify Plus store, consider the following:
Choose Promoter.io if: You require a comprehensive customer experience management platform with automated NPS surveys and lifecycle measurement, and have the resources to manage a more complex setup.
Choose Asklayer if: You prefer a straightforward, user-friendly solution for collecting on-site customer feedback directly within the Shopify ecosystem, with minimal setup and integration requirements.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
