When evaluating attribution survey tools for Shopify Plus merchants, it's essential to consider how Promoter.io and Delighted align with your business needs. Both platforms offer unique features tailored to different customer engagement strategies.
Promoter.io
Promoter.io is a dedicated Net Promoter Score (NPS) platform designed to automate survey scheduling and measure customer lifecycle stages.
Features
- Automated NPS Surveys: Schedule and send NPS surveys automatically.
- Lifecycle Measurement: Track customer engagement over time.
- Text Analytics: Analyze open-ended responses using machine learning.
- Integrations: Offers turnkey integrations with various platforms.
Pricing
Promoter.io offers several pricing tiers:
- Free Plan: 250 surveys per month, reporting, unlimited users.
- Basic Plan: $100/month for 10,000 surveys per month, premium support, reporting, unlimited users, turnkey integrations, and text analytics.
- Scale Plan: $150/month for 50,000 surveys per month, includes all Basic Plan features plus SMS surveys (up to 500 US SMS messages/month).
- Professional Plan: $225/month for 100,000 surveys per month, includes all Scale Plan features plus up to 200 video responses/month.
Pricing is subject to change; refer to Promoter.io's official website for the most current information.
Pros
- Comprehensive NPS Focus: Tailored for in-depth NPS analysis.
- Automated Processes: Reduces manual effort in survey management.
- Advanced Analytics: Provides detailed insights into customer sentiment.
Cons
- Limited Survey Types: Primarily focused on NPS, lacking variety in survey formats.
- Higher Cost for Small Teams: Pricing may be steep for smaller businesses.
Best-Fit Customer Profile
Ideal for medium to large enterprises seeking a specialized NPS tool with advanced analytics and automation capabilities.
Delighted
Delighted is a versatile survey tool offering NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys via email and SMS.
Features
- Multi-Channel Surveys: Distribute surveys through email, SMS, and web links.
- Customizable Templates: Choose from various survey templates.
- Real-Time Feedback: Access immediate insights from customer responses.
- Integrations: Supports over 35 integrations, including Shopify.
Pricing
Delighted offers several pricing plans:
- Free Plan: 1 project, 4 pre-built feedback reports, brand customization, 5 trends filters, and 3 team members.
- Starter Plan: $17/month for 50 responses/month.
- Growth Plan: $35/month for 100 responses/month.
- Advanced Plan: $134/month.
- Premium Plan: $224/month for 5 projects.
Pricing is subject to change; refer to Delighted's official website for the most current information.
Pros
- Multi-Channel Distribution: Reach customers through various platforms.
- Customizable Surveys: Tailor surveys to specific needs.
- Affordable Entry-Level Plans: Low-cost options for startups and small businesses.
Cons
- Limited Advanced Features: May lack depth in analytics compared to specialized tools.
- Response Limits: Lower-tier plans have strict response caps.
Best-Fit Customer Profile
Suitable for small to medium-sized businesses seeking an affordable, multi-channel survey tool with basic analytics.
Side-by-Side Comparison
| Feature | Promoter.io | Delighted |
|---|---|---|
| Survey Types | NPS-focused | NPS, CSAT, CES |
| Survey Distribution | Email, SMS, Web Links | Email, SMS, Web Links |
| Integrations | Turnkey integrations with various platforms | Over 35 integrations, including Shopify |
| Pricing | Free Plan; Paid Plans: $100-$225/month | Free Plan; Paid Plans: $17-$224/month |
| Response Limits | 250-100,000 surveys per month | 50-5,000 responses per month |
| Analytics | Advanced text analytics | Pre-built feedback reports |
| Support | Premium support available in higher-tier plans | Varies by plan; higher-tier plans offer more support |
| Best-Fit Customer Profile | Medium to large enterprises seeking specialized NPS analysis | Small to medium-sized businesses needing an affordable, multi-channel survey tool |
Which to Choose
Promoter.io: Opt for Promoter.io if your business requires in-depth NPS analysis with advanced text analytics and automated survey scheduling. It's well-suited for medium to large enterprises that prioritize specialized NPS insights.
Delighted: Choose Delighted if you're a small to medium-sized business seeking an affordable, multi-channel survey tool with basic analytics. Its customizable surveys and integrations, including Shopify, make it a practical choice for businesses looking to gather customer feedback across various platforms.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
