When evaluating NPS survey software for SaaS companies, it's essential to consider tools that align with your specific needs. Promoter.io and Delighted are two prominent options, each offering unique features and pricing structures.
Promoter.io
Promoter.io is a dedicated NPS platform designed to automate scheduling and measure customer lifecycle stages.
Features
- Automated Scheduling: Promoter.io automates the scheduling of NPS surveys, ensuring timely and consistent feedback collection.
- Lifecycle Measurement: The platform tracks customer interactions over time, providing insights into customer satisfaction and loyalty.
- Text Analytics: Advanced text analytics help in understanding customer sentiments from open-ended responses.
- Turnkey Integrations: Promoter.io offers integrations with various platforms, facilitating seamless data flow.
Pricing
Promoter.io offers several pricing tiers:
- Free Plan: Allows up to 250 surveys per month with reporting and unlimited users.
- Basic Plan: Priced at $100 per month, includes 10,000 surveys per month, premium support, reporting, unlimited users, turnkey integrations, and text analytics.
- Scale Plan: At $150 per month, it offers 50,000 surveys per month with similar features as the Basic Plan.
- Professional Plan: For $225 per month, it includes 100,000 surveys per month along with additional features.
These plans are billed annually, with monthly billing available at a 10% higher rate. (spotsaas.com)
Pros and Cons
Pros:
- Comprehensive Analytics: Offers in-depth analysis tools for customer feedback.
- Scalability: Suitable for companies of various sizes, from startups to enterprises.
Cons:
- Complexity: The array of features may require a learning curve for new users.
- Pricing: Higher-tier plans can be costly for smaller businesses.
Best-Fit Customer Profile
Promoter.io is ideal for SaaS companies seeking a robust, feature-rich NPS platform capable of handling large volumes of feedback and providing detailed analytics.
Delighted
Delighted is a straightforward NPS, CSAT, and CES survey tool tailored for e-commerce businesses, offering survey distribution via email and SMS.
Features
- Survey Distribution: Delighted supports multiple channels, including email, web, link, SDK, and SMS.
- Branding Customization: Users can customize surveys with their logo and colors.
- Integrations: Delighted integrates with over 35 platforms, including Slack, Shopify, and Zendesk.
- Pre-Built Reports: Provides dashboards, metrics, and benchmarks for easy analysis.
Pricing
Delighted offers several pricing tiers:
- Free Plan: Includes 1 project, 4 pre-built feedback reports, and branding customization.
- Starter Plan: At $17 per month, it offers 50 responses per month, 1 user, and unlimited surveys.
- Growth Plan: For $35 per month, it includes 100 responses per month, 2 users, and unlimited surveys.
- Advanced Plan: Priced at $134 per month, it offers 250 responses per month, 5 users, and unlimited surveys.
- Premium Plan: At $224 per month, it includes 500 responses per month, 10 users, and unlimited surveys.
These plans are billed annually, with monthly billing available at a 10% higher rate. (delighted.com)
Pros and Cons
Pros:
- Ease of Use: User-friendly interface suitable for teams without dedicated resources.
- Affordable Entry-Level Plans: Competitive pricing for small businesses and startups.
Cons:
- Limited Advanced Features: May lack some advanced analytics and customization options found in other platforms.
- Response Limits: Higher-tier plans may have response limits that could be restrictive for larger enterprises.
Best-Fit Customer Profile
Delighted is best suited for e-commerce businesses and startups looking for an easy-to-implement, cost-effective solution to gather customer feedback without the need for extensive resources.
Side-by-Side Comparison
| Feature | Promoter.io | Delighted |
|---|---|---|
| Survey Distribution | Email, Web, Link, SDK, SMS | Email, Web, Link, SDK, SMS |
| Branding Customization | Yes | Yes |
| Integrations | Turnkey integrations with various platforms | Over 35 integrations, including Slack, Shopify, Zendesk |
| Pre-Built Reports | Yes | Dashboards, metrics, benchmarks |
| Pricing | Free Plan; Paid Plans starting at $100/month | Free Plan; Paid Plans starting at $17/month |
| Response Limits | 250 to 100,000 surveys per month, depending on the plan | 50 to 500 responses per month, depending on the plan |
| Ideal For | SaaS companies needing comprehensive analytics and scalability | E-commerce businesses and startups seeking an easy-to-use, affordable solution |
Which to Choose
When deciding between Promoter.io and Delighted, consider the following:
For SaaS Companies: If your company requires in-depth analytics, scalability, and a comprehensive NPS platform, Promoter.io is the more suitable choice.
For E-commerce Businesses and Startups: If you're looking for an affordable, user-friendly solution to gather customer feedback without extensive resources, Delighted is a strong contender.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
