Promoter.io and Delighted are both survey tools designed to gather customer feedback, but they cater to different needs within the ecommerce sector. Promoter.io is a dedicated Net Promoter Score (NPS) platform that automates survey scheduling and lifecycle measurement, focusing on customer loyalty and satisfaction. Delighted, on the other hand, offers simple NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys via email and SMS, aiming for straightforward customer feedback collection.
Core Features and Functionality
Promoter.io specializes in NPS surveys, automating the entire process from survey distribution to analysis. It offers multi-channel distribution (email, SMS, web links), real-time dashboards, trend analysis, and text and sentiment analysis. Additionally, it provides automated thank-you messages and follow-ups, along with throttling to prevent over-surveying. (cloud.toolsinfo.com)
Delighted provides NPS, CSAT, and CES surveys through email and SMS. It includes real-time metrics, reporting, and Smart Trends for keyword-based theme detection. Delighted also offers referral and testimonial automation, directing promoters to leave reviews and incentivizing referrals through integrations like Friendbuy. (delighted.com)
Pricing and Value
Promoter.io's pricing starts at $100 per month for up to 10,000 surveys, with higher tiers offering increased survey volumes and additional features. Pricing is based on the number of surveys sent, making it suitable for businesses with substantial survey needs. (zigpoll.com)
Delighted offers a free plan for up to 50 responses per month. Paid plans start at $17 per month for 500 responses, with higher tiers providing more responses and additional features. Pricing is based on the number of responses, which can be cost-effective for businesses with lower survey volumes. (vendr.com)
Ease of Setup and Use
Promoter.io is designed for NPS surveys, offering automated analysis and lifecycle measurement, facilitating quick deployment. (zigpoll.com)
Delighted focuses on simplicity, enabling rapid deployment of NPS, CSAT, and CES surveys with minimal setup. (zigpoll.com)
Integrations
Promoter.io offers turnkey integrations with various platforms, enhancing workflow efficiency. (zigpoll.com)
Delighted integrates with platforms like Salesforce, Slack, and Intercom, facilitating seamless data flow. (zigpoll.com)
Customer Support and Documentation
Promoter.io provides premium online support, ensuring timely assistance. (zigpoll.com)
Delighted offers 24/7 live chat, email support, and a knowledge base, with quick responses and helpful answers. (zigpoll.com)
Best-Fit Customer Profile
Promoter.io is ideal for businesses seeking a dedicated NPS platform with automated scheduling and lifecycle measurement. (zigpoll.com)
Delighted is best for companies needing a simple, efficient tool for gathering customer feedback via email and SMS. (zigpoll.com)
Comparison Table
| Feature | Promoter.io | Delighted |
|---|---|---|
| Survey Types | NPS-focused surveys | NPS, CSAT, CES surveys via email, SMS, web link, website integration |
| Distribution Channels | Email, SMS, web links | Email, SMS, web link, website integration |
| Analytics and Reporting | Real-time dashboards, trend analysis, text and sentiment analysis | Real-time metrics, reporting, Smart Trends for keyword-based theme detection |
| Integrations | Turnkey integrations with various platforms | Integrates with Salesforce, Slack, Intercom, and others |
| Customer Support | Premium online support | 24/7 live chat, email support, knowledge base |
| Pricing | Starts at $100/month for 10,000 surveys/month | Free plan for up to 50 responses/month; paid plans start at $17/month for 500 responses |
| Ideal Customer Profile | Businesses seeking a dedicated NPS platform with automated scheduling and lifecycle measurement | Companies needing a simple, efficient tool for gathering customer feedback via email and SMS |
Which to Choose
For businesses focused on measuring customer loyalty through NPS surveys and requiring automated scheduling and lifecycle tracking, Promoter.io is a suitable choice. Its pricing structure is more aligned with companies needing to send a large volume of surveys.
For companies seeking a straightforward tool to collect customer feedback via email and SMS, Delighted offers a simple setup and cost-effective pricing, especially for those with lower survey volumes.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing tailored solutions for retail businesses.
