When evaluating post-purchase survey tools for ecommerce, it's essential to compare Promoter.io and Delighted. Both platforms offer unique features tailored to different business needs.
Promoter.io
Promoter.io is a dedicated Net Promoter Score (NPS) platform designed to automate survey scheduling and measure customer lifecycle engagement.
Features
- Automated Survey Scheduling: Schedules and sends NPS surveys automatically at predefined intervals.
- Lifecycle Measurement: Tracks customer sentiment over time to assess changes in loyalty.
- Integration Capabilities: Integrates with platforms like Shopify, Gorgias, and Klaviyo to gather feedback at various customer touchpoints.
Pricing Model
Promoter.io offers tiered pricing based on response volume, with a free tier available for businesses with lower response needs. Specific pricing details can be found on their website.
Pros
- Automated Processes: Reduces manual effort in survey distribution.
- Comprehensive Analytics: Provides in-depth insights into customer loyalty trends.
Cons
- Complex Setup: Initial configuration may require technical expertise.
- Limited Survey Types: Primarily focuses on NPS, lacking support for other survey methodologies.
Best-Fit Customer Profile
Ideal for ecommerce businesses seeking to automate NPS surveys and monitor customer loyalty over time.
Delighted
Delighted is a user-friendly survey tool that supports NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys via email and SMS.
Features
- Survey Customization: Offers open-ended, rating scale, and multiple-choice questions.
- Automated Feedback Programs: Monitors customer experience metrics like NPS, CSAT, and CES.
- Integration Capabilities: Connects with over 35 platforms, including Shopify, Zendesk, and Slack. (delighted.com)
Pricing Model
Delighted provides a free plan with 25 responses and 1 user. Paid plans start at $19 per month for 50 responses and 2 users, with higher tiers offering more responses and additional features. (delighted.com)
Pros
- Ease of Use: Quick setup with minimal technical requirements.
- Flexible Survey Options: Supports multiple survey types to capture diverse customer feedback.
Cons
- Limited Advanced Features: May lack some advanced analytics and customization options.
- Response Limits: Free and lower-tier plans have limited response capacities.
Best-Fit Customer Profile
Suitable for ecommerce businesses looking for a straightforward solution to collect customer feedback through various survey methods.
Side-by-Side Comparison
| Feature | Promoter.io | Delighted |
|---|---|---|
| Survey Types | NPS only | NPS, CSAT, CES |
| Automated Scheduling | Yes | Yes |
| Integration Capabilities | Shopify, Gorgias, Klaviyo, and more | Shopify, Zendesk, Slack, and over 35 others (delighted.com) |
| Pricing | Tiered based on response volume; free tier available | Free plan with 25 responses; paid plans start at $19/month (delighted.com) |
| Ease of Use | Moderate; may require technical setup | High; designed for quick and easy implementation |
| Ideal Customer Profile | Ecommerce businesses focused on NPS and customer loyalty tracking | Ecommerce businesses seeking a versatile and user-friendly feedback collection tool |
Which to Choose
Choose Promoter.io if: Your primary goal is to automate NPS surveys and closely monitor customer loyalty over time, and you have the resources to manage a more complex setup.
Choose Delighted if: You need a simple, cost-effective solution to gather diverse customer feedback through various survey types, with easy integration into existing platforms.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
