When evaluating survey tools for your Shopify store, it's essential to consider how each platform aligns with your specific needs. Promoter.io, Delighted, and SurveyMonkey are three prominent options, each offering unique features and pricing structures.
Promoter.io
Features and Functionality
Promoter.io specializes in Net Promoter Score (NPS) surveys, providing automated scheduling and lifecycle measurement. It offers anonymous feedback collection, custom survey URLs, and data analysis tools. The platform supports unlimited users and integrates with various platforms, including Shopify.
Pricing Model
Promoter.io offers a free plan with 250 surveys per month. Paid plans start at $100 per month for up to 10,000 surveys, with higher tiers offering increased survey limits and additional features. (spotsaas.com)
Pros and Cons
Pros:
- Automated NPS survey scheduling
- Comprehensive data analysis tools
- Unlimited user access
Cons:
- Pricing may be steep for small businesses
- Limited to NPS surveys, lacking broader survey capabilities
Best-Fit Customer Profile
Ideal for medium to large enterprises seeking in-depth NPS analysis and automated survey management.
Delighted
Features and Functionality
Delighted offers simple NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys via email and SMS. It provides customizable survey designs, real-time feedback collection, and integrates with platforms like Shopify. Notably, Delighted is set to sunset its product by June 30, 2026. (delighted.com)
Pricing Model
Delighted's pricing starts at $25 per month for surveying up to 100 people, with higher tiers accommodating more responses. A free version is available with limited features. (trustradius.com)
Pros and Cons
Pros:
- User-friendly interface
- Affordable pricing for small businesses
- Multiple survey types supported
Cons:
- Product is being discontinued by June 2026
- Limited advanced analytics compared to competitors
Best-Fit Customer Profile
Suitable for small to medium-sized businesses needing straightforward survey tools, but users should plan for transition due to product discontinuation.
SurveyMonkey
Features and Functionality
SurveyMonkey is a versatile survey platform supporting various question types, including NPS, CSAT, and CES. It offers advanced analytics, customizable survey designs, and integrations with multiple platforms, including Shopify.
Pricing Model
SurveyMonkey provides a free tier with basic features. Paid plans start at $25 per month, scaling up based on features and response limits. Pricing is tiered by response volume, with higher tiers offering additional features.
Pros and Cons
Pros:
- Wide range of survey question types
- Advanced analytics and reporting
- Flexible pricing tiers
Cons:
- Free plan has significant limitations
- Some advanced features are only available in higher-priced tiers
Best-Fit Customer Profile
Ideal for businesses of all sizes requiring a broad range of survey capabilities and advanced analytics.
Three-Way Comparison
| Feature/Tool | Promoter.io | Delighted | SurveyMonkey |
|---|---|---|---|
| Survey Types | NPS surveys | NPS, CSAT, CES | NPS, CSAT, CES, and more |
| Pricing | Free plan; paid plans start at $100/month for 10,000 surveys | Free plan; paid plans start at $25/month for 100 responses | Free plan; paid plans start at $25/month |
| Integrations | Shopify, various other platforms | Shopify, various other platforms | Shopify, various other platforms |
| Ease of Use | User-friendly interface | User-friendly interface | User-friendly interface |
| Customer Support | Email support, extensive documentation | Email support, limited documentation due to product sunset | Email and chat support, extensive documentation |
| Best For | Medium to large enterprises needing in-depth NPS analysis | Small to medium-sized businesses needing straightforward survey tools | Businesses of all sizes requiring a broad range of survey capabilities |
Situational Recommendations
For In-Depth NPS Analysis: Choose Promoter.io if your focus is on detailed NPS insights and automated survey management.
For Simple Surveys: Opt for SurveyMonkey if you need a versatile survey tool with a wide range of question types and advanced analytics.
For Budget-Conscious Small Businesses: Consider Delighted if you're a small business seeking affordable and straightforward survey tools, keeping in mind the upcoming product discontinuation.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
