When evaluating attribution survey tools for Shopify Plus merchants, two prominent options are Qualaroo and Asklayer. Both offer unique features tailored to gather customer insights, but they differ in functionality, pricing, ease of use, and integration capabilities.
Qualaroo
Qualaroo is an on-site micro-survey nudge tool that leverages AI-powered sentiment analysis to capture real-time user feedback.
Features
- Unlimited Surveys and Nudges: Deploy unlimited surveys and nudges across your website to engage visitors at various touchpoints.
- Advanced Targeting: Target users based on identity, geolocation, cookie values, and custom properties to deliver personalized experiences.
- Sentiment Analysis: Utilize AI-driven sentiment analysis by IBM Watson to automate feedback interpretation, visualizing keywords and emotional scores.
- Multi-Lingual Support: Create surveys in over 70 languages, including Spanish, German, and Arabic, to cater to a global audience.
- Integrations: Connect with platforms like Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, and Sessioncam.
Pricing Model
Qualaroo offers a free plan with up to 50 responses per month, including 500 email sends and 10,000 pageviews. Paid plans start at $69 per month for the Essentials plan, which includes 1,000 email sends and unlimited responses. The Premium plan is priced at $149 per month, offering 5,000 email sends and 100,000 pageviews. Enterprise solutions are available starting at $299 per month, with custom email sends and pageviews. (qualaroo.com)
Pros
- Comprehensive Feature Set: Offers a wide range of features suitable for various business needs.
- AI-Powered Insights: Automates sentiment analysis, saving time and providing deeper insights.
- Multi-Lingual Support: Enables engagement with a diverse, global customer base.
Cons
- Pricing Structure: The free plan has limited responses, and paid plans may be costly for small businesses.
- Complexity: The extensive feature set may require a learning curve for new users.
Best-Fit Customer Profile
Ideal for established businesses and enterprises seeking a comprehensive survey tool with advanced targeting and AI-driven insights.
Asklayer
Asklayer is a Shopify micro-survey and on-site feedback app that collects customer insights at multiple touchpoints, including post-purchase, link, email, and popup surveys.
Features
- Unlimited Surveys and Responses: Create and deploy unlimited surveys with no response limits.
- Multiple Question Types: Utilize various question formats, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, CES, and CSAT.
- Branching Logic and Randomization: Implement conditional logic and randomize answer choices to enhance survey engagement.
- Advanced Targeting: Target users based on URL, product, cart, user tags, language, referring website, device, page view history, page view frequency, login state, and geolocation.
- Integrations: Connect with Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 other platforms via webhooks.
Pricing Model
Asklayer offers a free plan with up to 25 responses per month. Paid plans include:
- Basic: $29 per month, offering 200 responses per month.
- Standard: $59 per month, providing 1,000 responses per month.
- Pro: $149 per month, with 3,000 responses per month.
- Plus & Multi-Site: $299 per month, offering unlimited responses and support for up to 5 sites. (asklayer.io)
Additional responses are priced at $0.1 per response for the Basic and Standard plans, and $0.07 per response for the Pro plan.
Pros
- Affordable Pricing: Competitive pricing with a free plan and cost-effective paid options.
- Unlimited Surveys: No restrictions on the number of surveys you can create.
- Comprehensive Integrations: Supports a wide range of integrations, including Shopify.
Cons
- Limited Free Responses: The free plan offers only 25 responses per month, which may be insufficient for some businesses.
- Feature Limitations: Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile
Suitable for small to medium-sized businesses, especially Shopify Plus merchants, looking for an affordable and flexible survey tool with a variety of question types and integration options.
Side-by-Side Comparison
| Feature | Qualaroo | Asklayer |
|---|---|---|
| Survey Types | Unlimited Nudges™ and Surveys | Unlimited Surveys |
| Response Limits | Free plan: 50 responses/month; Paid plans: Unlimited responses | Free plan: 25 responses/month; Paid plans: 200 to 3,000 responses/month |
| Pricing | Free plan; Paid plans: $69 (Essentials), $149 (Premium), $299 (Enterprise) per month | Free plan; Paid plans: $29 (Basic), $59 (Standard), $149 (Pro), $299 (Plus & Multi-Site) per month |
| Integrations | Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, Sessioncam | Google Analytics, Google Sheets, Google Tag Manager |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
