When evaluating NPS survey software for ecommerce, it's essential to consider tools that seamlessly integrate with your platform, offer actionable insights, and provide a user-friendly experience. Qualaroo, Asklayer, and UserLoop are three such tools that cater to these needs.
Qualaroo
Qualaroo is an on-site micro-survey tool designed to capture real-time user feedback through AI-powered sentiment analysis.
Core Features and Functionality
- Nudges™ and Surveys: Deploy in-app surveys to engage users without disrupting their experience.
- Advanced Targeting: Target users based on identity, geolocation, and custom properties.
- Sentiment Analysis: Utilize AI to analyze feedback and extract emotional insights.
- Integrations: Connect with platforms like Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, and Sessioncam.
Pricing Model
Qualaroo offers a free plan with up to 50 responses, including 500 email sends and 10,000 pageviews. Paid plans start at $69 per month for the Essentials plan, which includes unlimited Nudges™ and surveys, unlimited domains, and unlimited administrators/creators. The Premium plan is priced at $149 per month, offering additional features such as NPS, CSAT, CES tracking, and advanced integrations. Enterprise plans are available starting at $299 per month, with custom email sends and pageviews. (qualaroo.com)
Pros and Cons
Pros:
- Comprehensive Features: Offers a wide range of tools for user engagement and feedback analysis.
- Advanced Targeting: Allows precise targeting for personalized surveys.
- AI-Powered Insights: Provides automated sentiment analysis to quickly gauge user emotions.
Cons:
- Pricing: The Essentials plan may be costly for small businesses.
- Complexity: The array of features might be overwhelming for new users.
Best-Fit Customer Profile
Ideal for established ecommerce businesses seeking in-depth user insights and advanced targeting capabilities.
Asklayer
Asklayer is a Shopify-centric micro-survey and on-site feedback app that collects data at multiple touchpoints.
Core Features and Functionality
- Survey Channels: Supports post-purchase, link, email, and popup surveys.
- Advanced Targeting: Offers URL targeting, product and cart targeting, user tags, and geolocation targeting.
- Integrations: Connects with Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 other apps via webhooks.
- AI Summaries: Provides AI-generated summaries and action lists for collected feedback.
Pricing Model
Asklayer offers a free plan with 25 responses per month. Paid plans are order-based, starting at $29 per month, which includes unlimited responses, all survey channels, and advanced targeting. The Plus & Multi-site plan is priced at $299 per month, offering unlimited monthly orders, responses, and support for up to five sites. (asklayer.io)
Pros and Cons
Pros:
- Shopify Integration: Seamless integration with Shopify stores.
- Flexible Pricing: Order-based pricing scales with your business needs.
- Comprehensive Features: Offers a wide range of survey channels and targeting options.
Cons:
- Shopify Focus: Primarily designed for Shopify users, limiting its applicability for non-Shopify stores.
- Pricing Structure: Order-based pricing may not be cost-effective for stores with low order volumes.
Best-Fit Customer Profile
Best suited for Shopify-based ecommerce businesses looking for a flexible and feature-rich survey tool.
UserLoop
UserLoop is an AI-powered Shopify post-purchase survey and automated insights app.
Core Features and Functionality
- Post-Purchase Surveys: Collect feedback immediately after purchase to gauge customer satisfaction.
- Automated Insights: Utilizes AI to analyze feedback and provide actionable insights.
- Integrations: Integrates with Shopify and other platforms to streamline data collection.
Pricing Model
UserLoop offers tiered pricing based on response volume, with a free tier available for low-volume users. Specific pricing details are available on their website.
Pros and Cons
Pros:
- AI-Driven Insights: Provides automated analysis of customer feedback.
- Shopify Integration: Seamless integration with Shopify stores.
Cons:
- Limited Information: Specific features and pricing details are not extensively documented.
- Narrow Focus: Primarily focuses on post-purchase surveys, which may not capture the full customer journey.
Best-Fit Customer Profile
Ideal for Shopify-based ecommerce businesses seeking post-purchase feedback with automated insights.
Three-Way Comparison
| Feature | Qualaroo | Asklayer | UserLoop |
|---|---|---|---|
| Survey Channels | In-app, website intercept, email surveys | Post-purchase, link, email, popup surveys | Post-purchase surveys |
| Targeting Options | Identity, geolocation, custom properties | URL, product, cart, user tags, geolocation | Limited targeting options |
| Integrations | Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, Sessioncam | Google Analytics, Google Sheets, Google Tag Manager, Kl |
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
