When evaluating survey tools for Shopify Plus merchants, it's essential to consider how each platform aligns with your business needs. Qualaroo and Delighted offer distinct features tailored to different aspects of customer feedback collection.
Qualaroo
Qualaroo is an on-site micro-survey tool designed to capture real-time user insights through in-app, website intercept, and email surveys. Its AI-powered sentiment analysis, utilizing IBM Watson, helps businesses understand customer emotions and feedback effectively.
Features
- Unlimited Surveys and Nudges: Deploy unlimited surveys and nudges across your website or app to gather continuous feedback.
- Advanced Targeting: Target users based on identity, geolocation, cookie values, and custom properties to deliver personalized surveys.
- Sentiment Analysis: Leverage AI to automate sentiment analysis, visualize keywords, and obtain emotional scores of collected feedback.
- Mobile Compatibility: Reach mobile users effortlessly and collect insights from anywhere.
- Exit Surveys: Trigger exit surveys to understand why visitors leave and what will bring them back.
Pricing Model
Qualaroo offers a free plan that includes up to 50 responses, 500 email sends, and 10,000 pageviews. Paid plans are tiered based on response volume and features:
- Essentials: Approximately $19.99 per month, includes 1,000 email sends and unlimited responses.
- Business: Approximately $49.99 per month, includes 5,000 email sends and 100,000 pageviews.
- Enterprise: Starting at $149.99 per month, includes custom email sends and pageviews.
These plans are billed annually, with a 15-day money-back guarantee. (qualaroo.com)
Pros and Cons
Pros:
- Comprehensive survey capabilities with unlimited surveys and nudges.
- Advanced targeting options for personalized user engagement.
- AI-driven sentiment analysis for deeper insights.
Cons:
- Pricing may be higher compared to some competitors, which could be a consideration for smaller businesses.
- Some users have reported a learning curve due to the platform's extensive features.
Best-Fit Customer Profile
Qualaroo is well-suited for established businesses and enterprises that require advanced survey capabilities, personalized targeting, and AI-driven insights to enhance customer engagement and experience.
Delighted
Delighted is a straightforward survey tool focused on collecting customer feedback through NPS, CSAT, and CES surveys via email and SMS. It integrates seamlessly with various platforms, including Shopify, to gather actionable insights.
Features
- Unlimited Surveys: Create and distribute unlimited surveys to collect continuous feedback.
- Branding Customization: Customize surveys with your logo and colors to maintain brand consistency.
- Integrations: Offers over 35 free integrations, including Slack, Shopify, and Zendesk.
- Pre-Built Reports: Access dashboards, over-time metrics, snapshots, and benchmarks for data analysis.
- Multi-Channel Distribution: Distribute surveys via email, web, link, SDK, and kiosk.
Pricing Model
Delighted provides a free plan that includes up to 25 responses and 1 user. Paid plans are structured as follows:
- Starter: Approximately $19 per month, includes 50 responses per month and 2 users.
- Growth: Approximately $39 per month, includes 100 responses per month and 3 users.
- Advanced: Approximately $149 per month, includes 250 responses per month and 5 users.
- Premium: Approximately $249 per month, includes 500 responses per month and 10 users.
These plans are billed annually, with pricing subject to change. (delighted.com)
Pros and Cons
Pros:
- Affordable pricing tiers suitable for small to medium-sized businesses.
- User-friendly interface with easy survey creation and distribution.
- Strong integration capabilities with platforms like Shopify.
Cons:
- Limited advanced targeting and customization options compared to some competitors.
- Response limits on lower-tier plans may not meet the needs of larger enterprises.
Best-Fit Customer Profile
Delighted is ideal for small to medium-sized businesses, including Shopify Plus merchants, seeking an affordable and straightforward solution for collecting customer feedback through NPS, CSAT, and CES surveys.
Side-by-Side Comparison
| Feature | Qualaroo | Delighted |
|---|---|---|
| Survey Types | Unlimited surveys and nudges | Unlimited surveys |
| Response Limits | Free plan: 50 responses; Paid plans: Unlimited | Free plan: 25 responses; Paid plans: 50 to 500 responses per month |
| Targeting Options | Advanced targeting based on identity, geolocation, and custom properties | Limited targeting capabilities |
| Integrations | Over 35 integrations, including Shopify, Slack, and Zendesk | Over 35 integrations, including Shopify, Slack, and Zendesk |
| Pricing | Free plan; Paid plans start at approximately $19.99 per month | Free plan; Paid plans start at approximately $19 per month |
| Ease of Use | User-friendly interface with a learning curve due to extensive features | Intuitive interface suitable for users of all technical levels |
| Ideal Customer Profile | Established businesses and enterprises requiring advanced survey capabilities | Small to medium-sized businesses seeking an affordable survey solution |
Which to Choose
When deciding between Qualaroo
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
