When evaluating post-purchase survey tools for SaaS companies, it's essential to consider how each platform aligns with your specific needs. Qualaroo and Delighted offer distinct approaches to gathering customer feedback, each with unique features, pricing structures, and ideal use cases.
Qualaroo
Qualaroo is an on-site micro-survey tool designed to capture real-time user insights through in-app, website intercept, and email surveys. Its AI-powered sentiment analysis, utilizing IBM Watson, helps businesses understand customer emotions and feedback effectively.
Features
- Unlimited Surveys and Nudges: Deploy unlimited surveys and nudges across your website or app to engage users at optimal moments.
- Advanced Targeting: Target users based on identity, geolocation, cookie values, custom properties, and more to deliver personalized experiences.
- Sentiment Analysis: Leverage AI to automate sentiment analysis, visualize keywords, and obtain emotional scores of collected feedback.
- Mobile Nudge™: Reach mobile users effortlessly and collect insights from anywhere.
- Exit Surveys: Trigger exit surveys to understand why visitors leave and what will bring them back.
Pricing Model
Qualaroo offers a free plan with up to 50 responses per month, including 500 email sends and 10,000 pageviews. Paid plans are tiered based on response volume and feature access:
- Essentials: Approximately $19.99 per month, includes 1,000 email sends and unlimited responses.
- Business: Approximately $49.99 per month, includes 5,000 email sends and 100,000 pageviews.
- Enterprise: Starting at $149.99 per month, includes custom email sends and pageviews.
These plans are billed annually, with potential savings of up to 50% compared to monthly billing. (qualaroo.com)
Pros and Cons
Pros:
- Comprehensive survey capabilities with advanced targeting and AI-driven sentiment analysis.
- Flexible pricing tiers suitable for startups to enterprises.
- Free plan available for startups and small businesses.
Cons:
- Some advanced features may require higher-tier plans, potentially increasing costs.
- Setup may require technical expertise for optimal integration.
Best-Fit Customer Profile
Qualaroo is well-suited for SaaS companies seeking in-depth, on-site user feedback with advanced targeting and AI analysis capabilities. It's ideal for businesses aiming to enhance user engagement and gather actionable insights directly from their website or app.
Delighted
Delighted is a straightforward survey tool focused on collecting customer feedback through NPS, CSAT, and CES surveys via email and SMS. It emphasizes ease of use and quick deployment, making it accessible for businesses of all sizes.
Features
- Unlimited Surveys: Create and send unlimited surveys to gather continuous feedback.
- Branding Customization: Customize surveys with your logo and colors to maintain brand consistency.
- Integrations: Connect with over 35 platforms, including Slack, Shopify, and Zendesk, to streamline feedback collection.
- Pre-Built Reports: Access dashboards and reports to analyze feedback trends and metrics.
- Multi-Channel Distribution: Distribute surveys via email, web links, SDKs, and kiosks to reach customers across various touchpoints.
Pricing Model
Delighted offers a free plan with 25 responses per month and one user. Paid plans are structured as follows:
- Starter: Approximately $19 per month, includes 50 responses and one user.
- Growth: Approximately $39 per month, includes 100 responses and two users.
- Advanced: Approximately $149 per month, includes 250 responses and five users.
- Premium: Approximately $249 per month, includes 500 responses and ten users.
These plans are billed annually, with potential savings compared to monthly billing. (delighted.com)
Pros and Cons
Pros:
- User-friendly interface with quick setup and deployment.
- Affordable pricing tiers suitable for small to medium-sized businesses.
- Extensive integrations with popular platforms.
Cons:
- Limited advanced targeting and customization options compared to some competitors.
- Primarily focused on email and SMS surveys, which may not capture all user interactions.
Best-Fit Customer Profile
Delighted is ideal for SaaS companies seeking a simple, cost-effective solution for collecting customer feedback through email and SMS surveys. It's particularly suitable for businesses looking to monitor customer satisfaction metrics like NPS, CSAT, and CES without the need for complex setup or advanced features.
Side-by-Side Comparison
| Feature | Qualaroo | Delighted |
|---|---|---|
| Survey Types | NPS, CSAT, CES, and more | NPS, CSAT, CES |
| Survey Deployment | On-site micro-surveys, in-app, website intercepts, email surveys | Email, web links, SDKs, kiosks |
| Targeting Capabilities | Advanced targeting based on user identity, behavior, and more | Limited targeting options |
| Integrations | Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, Sessioncam | Slack, Shopify, Zendesk, and over 35 other platforms |
| Sentiment Analysis | AI-powered sentiment analysis by IBM Watson | Not specified |
| Pricing | Free plan with |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
