When evaluating NPS survey software for Shopify stores, it's essential to consider tools that integrate seamlessly with the platform and offer features tailored to e-commerce needs. Qualaroo, Wootric, and POWR are three such tools commonly compared for this purpose.
Qualaroo
Features
- On-Site Micro-Surveys: Deploy real-time, in-context surveys to capture user feedback directly on your website.
- AI-Powered Sentiment Analysis: Utilize IBM Watson to analyze customer sentiments and extract actionable insights.
- Advanced Targeting: Target users based on behavior, demographics, and other custom properties.
- Unlimited Surveys and Responses: Create and manage an unlimited number of surveys without response caps.
Pricing Model
- Free Plan: Up to 50 responses per month, including 500 email sends and 10,000 pageviews.
- Essentials Plan: Approximately $19.99 per month for up to 1,000 email sends and unlimited responses.
- Business Plan: Approximately $49.99 per month for up to 5,000 email sends and 100,000 pageviews.
- Enterprise Plan: Custom pricing for higher email sends and pageviews.
Pricing details are based on information from Qualaroo's pricing page.
Pros
- Comprehensive survey capabilities with unlimited responses.
- Advanced targeting and AI-driven insights.
- Free plan suitable for startups and small businesses.
Cons
- Pricing may be higher compared to some competitors.
- Setup can be complex for users without technical expertise.
Best-Fit Customer Profile
Ideal for established businesses and enterprises seeking in-depth customer insights and advanced survey features.
Wootric
Features
- Real-Time NPS, CSAT, and CES Surveys: Collect customer feedback at critical journey points.
- Multiple Delivery Channels: Distribute surveys via web app, mobile app, email, link, and Intercom Messenger.
- Auto-Categorize Feedback Themes: Utilize machine learning to analyze and categorize feedback.
- Integrations: Connect with platforms like Salesforce, Intercom, Zendesk, and more.
Pricing Model
- Professional Plan: Includes one journey point, up to five seats, and self-service support.
- Growth Plan: Includes three journey points, up to ten seats, and premium support.
- Voice of the Customer Plan: Includes all features from the Growth Plan plus CXInsight™, text and sentiment analytics, and custom dashboards.
Specific pricing details are not publicly disclosed; interested users should contact Wootric directly for a quote.
Pros
- Focus on critical customer journey points.
- Multiple survey delivery channels.
- Advanced analytics and reporting.
Cons
- Pricing may be higher compared to some competitors.
- Limited customization options for survey design.
Best-Fit Customer Profile
Suitable for B2B SaaS companies and businesses with complex customer experience management needs.
POWR
Features
- Customizable Surveys and Forms: Create surveys, popups, and lead capture forms tailored to your website's design.
- Shopify Integration: Seamlessly integrate with Shopify to collect customer feedback directly from your store.
- Pre-Built Templates: Access a variety of templates to quickly deploy surveys and forms.
- Analytics: Monitor survey performance and analyze responses to gain insights.
Pricing Model
- Free Plan: Basic features with limited customization options.
- Pro Plan: Approximately $8 per month for additional features and customization.
- Business Plan: Approximately $16 per month for advanced features and priority support.
Pricing details are based on information from POWR's pricing page.
Pros
- Affordable pricing suitable for small to medium-sized businesses.
- Easy integration with Shopify.
- User-friendly interface with drag-and-drop functionality.
Cons
- Limited advanced survey features compared to competitors.
- Customization options may be restricted on lower-tier plans.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify stores seeking an affordable and easy-to-use survey tool.
Three-Way Comparison
| Feature | Qualaroo | Wootric | POWR |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES, and more | NPS, CSAT, CES | Customizable surveys and forms |
| Integration with Shopify | Yes | Yes | Yes |
| Pricing | Free plan; paid plans starting at approximately $19.99/month | Contact for pricing | Free plan; paid plans starting at approximately $8/month |
| Advanced Targeting | Yes | Limited | Limited |
| AI-Powered Analytics | Yes (IBM Watson) | Yes (CXInsight™) | No |
| Ease of Use | Moderate | Moderate | High |
| Best-Fit Customer Profile | Established businesses and enterprises seeking in-depth insights | B2B SaaS companies with complex CX needs | Small to medium-sized Shopify stores seeking affordability and ease |
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
