When evaluating attribution survey tools for small ecommerce businesses, it's essential to consider how each platform aligns with your specific needs. Qualaroo, Zigpoll, and Gojiberry are three prominent options, each offering unique features and pricing structures.
Qualaroo
Features:
- On-Site Micro-Surveys: Deploys in-app surveys to capture real-time user feedback.
- AI-Powered Sentiment Analysis: Utilizes IBM Watson to analyze customer emotions and sentiments.
- Advanced Targeting: Targets users based on identity, geolocation, and custom properties.
- Integrations: Connects with platforms like Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, and Sessioncam.
Pricing Model:
- Free Plan: Offers up to 50 responses per month, including 500 email sends and 10,000 pageviews.
- Essentials Plan: Priced at $19.99 per month (billed annually), includes 1,000 email sends and unlimited responses.
- Business Plan: At $49.99 per month (billed annually), offers 5,000 email sends and 100,000 pageviews.
- Enterprise Plan: Starting at $149.99 per month, includes custom email sends and pageviews.
Pros:
- Comprehensive feature set with advanced targeting and AI analysis.
- Free plan suitable for startups and small businesses.
Cons:
- Pricing may be steep for very small businesses.
- Some users report a learning curve due to the extensive features.
Best For: Businesses seeking a robust survey tool with advanced analytics and targeting capabilities.
Zigpoll
Features:
- Survey Types: Supports post-purchase, on-site, exit-intent, NPS, and email surveys.
- Zero-Party Data Collection: Gathers data directly from customers, enhancing personalization.
- Integrations: Seamless integration with Shopify and other platforms.
- AI Insights: Provides automatic AI-driven insights for data analysis.
Pricing Model:
- Lite Plan: Free forever, includes 100 responses per month and 5 AI chat insights.
- Standard Plan: $25 per month ($12.50 when billed annually), offers 500 responses and 20 AI chat insights.
- Advanced Plan: $98 per month ($49 when billed annually), includes 2,000 responses and 50 AI chat insights.
- Ultimate Plan: $198 per month ($99 when billed annually), offers unlimited responses and 100 AI chat insights.
- Enterprise Plan: $400 per month ($200 when billed annually), includes unlimited responses and 200 AI chat insights.
Pros:
- Affordable pricing with a free plan for testing.
- Easy Shopify integration and user-friendly interface.
- Responsive customer support.
Cons:
- Limited AI insights on lower-tier plans.
- Some advanced features are only available on higher-tier plans.
Best For: Small to medium-sized businesses, especially those using Shopify, seeking an affordable and easy-to-use survey tool.
Gojiberry
Features:
- Survey Types: Focuses on post-purchase attribution and customer polls.
- Integrations: Integrates with Shopify and other ecommerce platforms.
- Customization: Offers customizable survey designs to match brand aesthetics.
Pricing Model:
- Pricing details are not publicly available; interested users should contact Gojiberry directly for current rates.
Pros:
- Tailored for post-purchase feedback, aiding in attribution analysis.
- Customizable surveys enhance brand consistency.
Cons:
- Lack of transparent pricing may deter potential users.
- Limited information on additional features and integrations.
Best For: Businesses primarily interested in post-purchase feedback and attribution analysis.
Three-Way Comparison
| Feature | Qualaroo | Zigpoll | Gojiberry |
|---|---|---|---|
| Survey Types | On-site micro-surveys, exit surveys, NPS, CSAT, CES | Post-purchase, on-site, exit-intent, NPS, email surveys | Post-purchase attribution, customer polls |
| Zero-Party Data | Yes | Yes | Yes |
| Integrations | Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, Sessioncam | Shopify, Slack, Klaviyo, and more | Shopify and other ecommerce platforms |
| AI Insights | Sentiment analysis by IBM Watson | Automatic AI-driven insights | Not specified |
| Pricing | Free plan (50 responses), Essentials ($19.99/month), Business ($49.99/month), Enterprise (starting at $149.99/month) | Free plan (100 responses), Standard ($25/month), Advanced ($98/month), Ultimate ($198/month), Enterprise ($400/month) | Pricing not publicly available; contact for details |
| Best For | Businesses seeking robust survey tools with advanced analytics | Small to medium-sized businesses, especially Shopify users | Businesses focused on post-purchase feedback and attribution analysis |
Situational Recommendations
For Small Shopify Merchants: Zigpoll offers an affordable and user-friendly solution with seamless Shopify integration, making it ideal for small businesses looking to gather customer feedback without a steep learning curve.
For Businesses Seeking Advanced Analytics: Qualaroo provides comprehensive features, including AI-powered sentiment analysis and advanced targeting, suitable for
