When evaluating survey tools for online stores, it's essential to consider how well they integrate with your existing platforms, their ease of use, and the specific features they offer. In this comparison of QuestionPro vs Asklayer for online stores, we'll delve into each tool's core features, pricing models, ease of setup, integrations, customer support, and ideal customer profiles to help you make an informed decision.
QuestionPro
Overview
QuestionPro is a mid-market survey and Voice of Customer (VoC) platform designed to assist businesses in gathering actionable insights through comprehensive surveys. It offers journey tracking and AI assistants to enhance the survey experience.
Core Features
- Survey Creation: Provides a variety of question types and logic to tailor surveys to specific needs.
- Integrations: Supports integrations with various platforms, including CRM systems and marketing tools.
- Analysis Tools: Offers real-time analytics and reporting features to interpret survey data effectively.
- AI Assistants: Utilizes AI to assist in survey creation and data analysis, streamlining the process.
Pricing Model
QuestionPro offers tiered pricing based on response volume and features:
- Essentials: Free plan with basic features, suitable for small-scale surveys.
- Advanced: Priced at $99 per user per month, offering a comprehensive set of features for businesses requiring more robust survey capabilities.
- Team Edition: Available at $83 per user per month, designed for teams needing collaborative survey tools.
- Research Edition: Custom pricing for larger teams or specialized research needs.
These plans are billed annually, with the option to upgrade or downgrade as needed. (questionpro.com)
Ease of Setup and Use
The platform is user-friendly, with a straightforward survey creation wizard and intuitive analytics dashboard. However, some users may find the array of features overwhelming initially.
Integrations
QuestionPro integrates with various platforms, including CRM systems and marketing tools, enhancing its versatility. However, specific integrations with Shopify are not explicitly mentioned, which could be a limitation for Shopify store owners.
Customer Support and Documentation
Offers 24/7 chat and email support, along with a comprehensive knowledge base and community forums. Some users have reported delays in response times during peak periods.
Ideal Customer Profile
Best suited for mid-market businesses and enterprises that require advanced survey capabilities and have the resources to invest in a comprehensive survey platform.
Asklayer
Overview
Asklayer is a Shopify-focused micro-survey and on-site feedback app designed to collect customer insights at multiple touchpoints within the shopping experience.
Core Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys to gather feedback at various stages.
- Question Types: Offers a range of question types, including NPS and CSAT, to capture diverse customer sentiments.
- Targeting and Logic: Provides advanced page and user targeting, branching logic, and randomization to tailor surveys effectively.
- Integrations: Integrates with Shopify and other platforms, facilitating seamless data collection and analysis.
- Analytics: Includes AI-driven summaries and action lists to interpret feedback and inform decision-making.
Pricing Model
Asklayer offers several pricing tiers:
- Free: Allows up to 25 responses per month, suitable for small or development sites.
- Basic: Priced at $29 per month, includes 200 responses per month, ideal for small sites and blogs.
- Standard: At $59 per month, offers 1,000 responses per month, suitable for established stores.
- Pro: For $149 per month, provides 3,000 responses per month, targeting growth-focused professionals.
These plans are billed annually, with the option to upgrade or downgrade as needed. (asklayer.io)
Ease of Setup and Use
Asklayer is designed for seamless integration with Shopify, offering a native setup that minimizes technical complexity. The interface is intuitive, allowing store owners to implement surveys without extensive training.
Integrations
Asklayer integrates natively with Shopify, ensuring smooth data flow between the survey tool and the store platform. It also supports integrations with other platforms via webhooks, expanding its versatility.
Customer Support and Documentation
Provides dedicated support with onboarding meetings, setup assistance, and a comprehensive knowledge base. Users have praised the responsiveness and helpfulness of the support team.
Ideal Customer Profile
Ideal for Shopify store owners seeking an easy-to-implement solution for collecting customer feedback at various touchpoints to inform business decisions.
Side-by-Side Comparison
| Feature | QuestionPro | Asklayer |
|---|---|---|
| Survey Channels | Email, Website | Post-purchase, Link, Email, Popup |
| Question Types | 30+ question types, including logic and analysis tools | Various question types, including NPS and CSAT |
| Integrations | CRM systems, marketing tools (Shopify integration not specified) | Native Shopify integration, other platforms via webhooks |
| Pricing | Free plan; Paid plans start at $99/user/month | Free plan; Paid plans start at $29/month |
| Ease of Use | User-friendly but may require time to master advanced features | Seamless Shopify integration with an intuitive interface |
| Customer Support | 24/7 chat and email support, knowledge base | Dedicated support with onboarding, setup assistance, and knowledge base |
| Ideal Customer Profile | Mid-market businesses and enterprises needing advanced survey capabilities | Shopify store owners seeking easy-to-implement customer |
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
