When evaluating survey tools for your Shopify store, it's essential to consider how each option aligns with your specific needs. Below is a detailed comparison of three popular survey applications: QuestionPro, Hulk NPS Post Purchase Survey, and Delighted.
QuestionPro
Features:
- Survey Creation: Offers a wide range of question types, including multiple-choice, text, and matrix questions.
- Logic and Branching: Advanced skip logic and branching to tailor surveys based on responses.
- Integrations: Supports integrations with platforms like Google Sheets and various CRM systems.
- Analysis Tools: Provides real-time analytics, sentiment analysis, and reporting features.
- AI Assistants: Utilizes AI to assist in survey design and data interpretation.
Pricing Model:
- Essentials Plan: Free for up to 200 responses per survey.
- Advanced Plan: $99 per user per month, billed annually, includes up to 25,000 responses per year.
- Team Edition: $83 per user per month, billed annually, includes up to 25,000 responses per year.
Pros:
- Comprehensive survey design capabilities.
- Advanced analytics and reporting.
- AI-driven insights.
Cons:
- Pricing may be higher than some competitors.
- Setup can be complex for beginners.
Best-Fit Customer Profile:
Ideal for businesses requiring advanced survey features and in-depth analytics, particularly those with a dedicated team for survey management.
Hulk NPS Post Purchase Survey
Features:
- Survey Types: Focuses on Net Promoter Score (NPS) and post-purchase surveys.
- Customization: Allows customization of fonts, colors, and embedding options.
- Data Management: Provides email responses, data export, and analytics dashboard.
- Integrations: Seamlessly integrates with Shopify, embedding surveys directly on the thank-you page.
Pricing Model:
- Development Plan: Free for all partner development stores.
- Pro Plan: $25 per month, includes unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic.
Pros:
- Easy integration with Shopify.
- High response rates due to post-purchase placement.
- Affordable pricing for small to medium-sized businesses.
Cons:
- Limited to NPS and post-purchase surveys.
- Lacks advanced survey logic and customization options.
Best-Fit Customer Profile:
Suitable for Shopify merchants seeking a straightforward solution to gather post-purchase feedback without the need for extensive survey customization.
Delighted
Features:
- Survey Types: Supports NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys.
- Distribution Channels: Delivers surveys via email and SMS.
- Customization: Offers basic customization options for survey appearance.
- Integrations: Integrates with platforms like Shopify, Salesforce, and Zendesk.
- Analytics: Provides real-time reporting and trend analysis.
Pricing Model:
- Essentials Plan: Starting at $199 per month, includes up to 1,000 responses per month.
- Pro Plan: Starting at $299 per month, includes up to 5,000 responses per month.
- Enterprise Plan: Custom pricing for higher response volumes and additional features.
Pros:
- Simple setup and user-friendly interface.
- Supports multiple survey types.
- Real-time analytics and reporting.
Cons:
- Higher starting price point compared to some competitors.
- Limited customization options.
Best-Fit Customer Profile:
Ideal for businesses looking for a straightforward, multi-channel survey tool with real-time analytics, and who are willing to invest in a premium solution.
Three-Way Comparison
| Feature | QuestionPro | Hulk NPS Post Purchase Survey | Delighted |
|---|---|---|---|
| Survey Types | Multiple question types, including NPS, CSAT, and custom questions | NPS and post-purchase surveys | NPS, CSAT, and CES surveys |
| Customization | Advanced customization options | Basic customization (fonts, colors, embedding) | Basic customization options |
| Integrations | Google Sheets, CRM systems, and more | Seamless integration with Shopify | Shopify, Salesforce, Zendesk, and more |
| Pricing | Free plan; Advanced Plan at $99/user/month; Team Edition at $83/user/month | Free Development Plan; Pro Plan at $25/month | Essentials Plan at $199/month; Pro Plan at $299/month; Enterprise Plan (custom pricing) |
| Best-Fit Customer Profile | Businesses needing advanced survey features and analytics | Shopify merchants seeking simple post-purchase feedback solutions | Businesses desiring a multi-channel survey tool with real-time analytics |
Situational Recommendations
For Advanced Survey Needs: If your business requires a comprehensive survey platform with advanced features and in-depth analytics, QuestionPro is a suitable choice.
For Shopify Merchants Seeking Post-Purchase Feedback: If you're a Shopify merchant looking for an easy-to-implement solution to gather post-purchase feedback, Hulk NPS Post Purchase Survey offers a straightforward and affordable option.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
