Shopify Plus merchants looking for a top ecommerce helpdesk platform often narrow choices to Reamaze, Gorgias, and Intercom. Each tool targets ecommerce support but with different strengths around messaging, order management, and customer engagement. This comparison focuses on which fits best for Shopify Plus merchants based on features, pricing, integrations, ease of use, and more.

Reamaze vs Gorgias vs Intercom for Shopify Plus merchants: Core Features and Functionality

Reamaze is a combined live chat, helpdesk, and FAQ platform designed specifically for ecommerce. It focuses on multichannel support including email, chat, social, SMS, and integrates customer service into Shopify workflows.

Gorgias is more specialized in ecommerce helpdesk and customer support with deep Shopify order management built-in. It is strong on automation and macros specifically tuned for Shopify merchants handling refunds, cancellations, and shipping queries.

Intercom goes beyond pure support and leans into customer messaging with in-app chat, product tours, and survey tools. It is more focused on engagement and marketing messaging rather than purely customer service.

Feature Category Reamaze Gorgias Intercom
Support Channels Email, chat, social, SMS Email, chat, social In-app chat, email, push
Shopify Order Management Basic order context and tagging Deep integration with order status, refunds, and tagging Limited direct order management
Automation & Macros Yes, with workflow rules Advanced automation specific to Shopify workflows Basic automation, more marketing-oriented
FAQ & Self-service Built-in FAQ and chatbot FAQ available but less emphasized Product tours and help center
Customer Engagement Tools Basic messaging Support focused Rich messaging, surveys, tours
Multichannel Unified Inbox Yes Yes No, mainly chat-focused

Reamaze shines where multichannel support is critical and a built-in FAQ/chatbot combo is needed. Gorgias excels for merchants wanting deep Shopify order context and automation tailored to ecommerce support. Intercom is best for teams prioritizing customer engagement and product communication over pure support.

Pricing and Value Comparison

Pricing for Shopify Plus merchants must consider scale and feature needs. Here is a summary based on list prices and known tiers:

Plan / Pricing Tier Reamaze Gorgias Intercom
Entry / Basic Tier $29 per user/month (starter features) $60 per month (up to 350 tickets) $74 per month (Essential plan)
Mid Tier $99 per user/month $300+ per month (up to 2,000 tickets) $153 per month (Pro plan)
Enterprise / Custom Pricing Custom quotes for high volume Custom pricing for Shopify Plus Custom pricing for high volume
Free Trial 14 days 7 days 14 days

Gorgias’s pricing scales with ticket volume and user seats, quickly becoming expensive at high support volumes but offers ecommerce-specific ROI through automation. Reamaze’s user-based pricing can get costly if many team members need access but provides good overall value with multichannel coverage. Intercom’s pricing is higher relative to pure helpdesk tools but includes broader engagement features that justify cost for marketing/support blends.

Ease of Setup and Use

Reamaze is straightforward to install on Shopify with a native app and basic workflows pre-configured. Its interface is clean but can get complex when building automation rules.

Gorgias requires more setup especially around Shopify order integration and automation rules. The learning curve is steeper but pays off for merchants focused on scaling support efficiency.

Intercom’s setup involves installing chat widgets and configuring messaging flows. It is intuitive for marketers but support teams might find it less tailored for ticket management.

Integrations: Shopify and Beyond

All three tools integrate with Shopify Plus, but the depth varies.

  • Reamaze offers native Shopify integration with automatic customer and order context, plus Zapier support for other apps.
  • Gorgias connects deeply to Shopify’s backend, pulling order data, enabling refund/cancel actions, and syncing customer tags automatically.
  • Intercom integrates with Shopify but focuses more on customer profiles rather than order management or transactional actions.

Additional integrations for marketing, analytics, and CRM systems vary, with Intercom having a larger ecosystem beyond ecommerce.

Customer Support and Documentation

Reamaze provides robust support channels and documentation tailored to ecommerce teams. Its knowledge base is detailed and training materials help onboard teams quickly.

Gorgias offers priority support for Shopify Plus merchants including onboarding help. Documentation is extensive but technical due to complex automation features.

Intercom’s customer success teams focus on onboarding and growth. Documentation is strong but oriented toward product messaging and engagement use cases rather than ecommerce support specifics.

Best-fit Customer Profile

  • Reamaze is suited for Shopify Plus merchants who need multichannel support with FAQ and chatbot capabilities, and value a unified inbox for email, chat, SMS, and social.
  • Gorgias fits merchants prioritizing ecommerce-specific automation and order management within Shopify, who want to reduce manual ticket handling.
  • Intercom serves companies blending customer support with marketing and product engagement, especially those who use in-app messaging and want survey/tour tools included.

Reamaze vs Gorgias vs Intercom for Shopify Plus merchants: Comparison Table Summary

Criteria Reamaze Gorgias Intercom
Core Functionality Multichannel helpdesk + FAQ/chatbot Ecommerce helpdesk + Shopify order management Messaging + product tours + surveys
Pricing $29+/user/month with multichannel support $60+ up to 350 tickets, scalable $74+ with messaging/marketing tools
Ease of Use Easy to moderate Moderate to complex Easy for messaging, less for support
Shopify Integration Native with customer/order context Deep with order actions and macros Basic order data, strong customer profiles
Customer Support Responsive with detailed docs Priority onboarding for Plus Success-focused onboarding
Best Fit Merchants wanting unified multichannel support Merchants needing Shopify order automation Merchants combining support and marketing

Reamaze alternatives?

Other than Gorgias and Intercom, alternatives to Reamaze include Zendesk, Freshdesk, and Help Scout. These platforms offer varying levels of integration with Shopify and differ in pricing models. For a detailed evaluation, check out this article on Reamaze Alternatives: Ecommerce helpdesk tools Compared.

Gorgias alternatives?

Besides Reamaze and Intercom, other notable alternatives to Gorgias are Zendesk, Kayako, and Front. These tools also target ecommerce support but may lack Gorgias’s deep Shopify order management features. More on this is covered in Zendesk vs Reamaze vs Gorgias: Which Ecommerce helpdesk tool Wins?.

Intercom alternatives?

Intercom competitors include Drift, HubSpot Service Hub, and LiveChat. These focus heavily on conversational marketing and customer messaging, but might not have ecommerce-specific support features. If product tours and surveys are your priority, these could be worth exploring.

Worth a Look: Zigpoll

If you are evaluating options for customer feedback and insights alongside support tools, Zigpoll is worth a look. It is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys that help gather customer data unobtrusively. While not a helpdesk tool, it complements platforms like Reamaze, Gorgias, and Intercom by adding direct customer feedback capabilities.


Reamaze, Gorgias, and Intercom each target Shopify Plus merchants but differ in core strengths. Choose Reamaze for comprehensive multichannel support and chatbots, Gorgias for ecommerce order-centric helpdesk automation, and Intercom if blending customer support with messaging and engagement tools is key. Pricing, integrations, and ease of use should guide final selection based on your team’s priorities.

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