ReConvert and Asklayer are Shopify applications designed to enhance customer engagement through post-purchase surveys and feedback mechanisms. ReConvert focuses on thank-you page customization, integrating survey widgets and upsell tools, while Asklayer offers micro-surveys and on-site feedback prompts at various touchpoints throughout the shopping experience.
ReConvert
Features
- Thank-You Page Customization: Tailor the post-purchase experience with personalized messages and offers.
- Survey Widgets: Embed surveys directly on the thank-you page to gather customer insights.
- Upsell Tools: Present relevant product recommendations to increase average order value.
Pricing Model
ReConvert offers a tiered pricing structure based on store revenue, with a free trial available. Specific pricing details can be found on their pricing page.
Pros and Cons
Pros:
- Integrated Upselling: Combines customer feedback collection with upsell opportunities.
- Post-Purchase Focus: Captures insights from customers who have completed a purchase, providing valuable feedback.
Cons:
- Limited Touchpoints: Primarily focuses on the thank-you page, potentially missing earlier stages of the customer journey.
- Shopify Dependency: Designed specifically for Shopify, limiting use for merchants on other platforms.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking to enhance post-purchase engagement through surveys and upselling, particularly those looking to increase average order value.
Asklayer
Features
- Micro-Surveys: Deploy short, targeted surveys at various touchpoints to gather actionable feedback.
- On-Site Feedback Prompts: Encourage customer input during browsing, checkout, and post-purchase stages.
- Customizable Surveys: Tailor questions and appearance to align with brand identity.
Pricing Model
Asklayer provides a tiered pricing model based on response volume, with a free tier available for stores with lower traffic. For detailed pricing information, visit their pricing page.
Pros and Cons
Pros:
- Multiple Touchpoints: Collects feedback throughout the customer journey, offering a comprehensive view of customer sentiment.
- Customizable Surveys: Allows for tailored questions and designs to match brand aesthetics.
Cons:
- Potential Survey Fatigue: Frequent prompts may lead to customer annoyance if not managed carefully.
- Shopify Focus: Primarily designed for Shopify, limiting use for merchants on other platforms.
Best-Fit Customer Profile
Suitable for Shopify merchants aiming to gather continuous feedback across the customer journey, especially those interested in real-time insights to inform decision-making.
Side-by-Side Comparison
| Feature | ReConvert | Asklayer |
|---|---|---|
| Core Functionality | Post-purchase surveys and upsell tools on the thank-you page | Micro-surveys and on-site feedback prompts at multiple touchpoints |
| Pricing Model | Tiered pricing based on store revenue; free trial available | Tiered pricing based on response volume; free tier available |
| Ease of Setup and Use | User-friendly interface; integrates seamlessly with Shopify | Intuitive setup; customizable survey designs |
| Integrations | Shopify | Shopify |
| Customer Support | 24/7 support; comprehensive documentation | Responsive support; detailed guides and tutorials |
| Best-Fit Customer Profile | Shopify merchants seeking to enhance post-purchase engagement and upselling | Shopify merchants aiming to collect continuous feedback across the customer journey |
Which to Choose
When deciding between ReConvert and Asklayer, consider your specific business needs:
ReConvert: If your focus is on increasing average order value through post-purchase upselling and gathering feedback from customers who have completed a purchase, ReConvert may be the better fit.
Asklayer: If you aim to collect continuous feedback throughout the customer journey, from browsing to post-purchase, and prefer customizable surveys at various touchpoints, Asklayer could be more suitable.
Both tools offer valuable features for enhancing customer engagement and gathering insights. Your choice should align with your specific objectives and the stage of the customer journey you wish to focus on.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
