When evaluating survey apps for Shopify, DTC brands often overlook the distinct functionalities of ReConvert and Asklayer. ReConvert focuses on enhancing post-purchase experiences through thank-you page builders, survey widgets, and upsell tools, aiming to boost average order value and customer retention. In contrast, Asklayer specializes in gathering customer feedback via micro-surveys and on-site questionnaires at various touchpoints, providing insights to inform product development and marketing strategies.
ReConvert
Features
- Thank-You Page Builder: Customize post-purchase pages to engage customers immediately after checkout.
- Survey Widgets: Integrate surveys directly into thank-you pages to collect customer feedback.
- Upsell Tools: Offer personalized product recommendations to increase average order value.
Pricing Model
ReConvert offers tiered pricing based on store revenue, with plans starting at approximately $49 per month. Each tier includes a set of features, with higher tiers offering additional functionalities and support. For the most accurate and current pricing, refer to ReConvert's official website.
Pros
- Post-Purchase Focus: Targets customers at a critical point, potentially increasing conversion rates.
- Customization: Offers a range of templates and design options for thank-you pages.
- Integrated Upselling: Combines feedback collection with upsell opportunities.
Cons
- Limited Touchpoints: Primarily focuses on post-purchase interactions, missing opportunities to engage customers earlier in the journey.
- Complexity: Some users may find the setup process for advanced features challenging.
Best-Fit Customer Profile
Ideal for DTC brands seeking to maximize revenue from existing customers by enhancing post-purchase experiences and gathering immediate feedback.
Asklayer
Features
- Micro-Surveys: Deploy short, targeted surveys to capture customer insights.
- On-Site Feedback: Collect feedback at various touchpoints, including product pages and checkout.
- Advanced Targeting: Utilize page and user targeting to deliver relevant surveys.
- Integrations: Connect with platforms like Google Analytics, Google Sheets, and email marketing tools.
Pricing Model
Asklayer provides several pricing tiers:
- Free: Offers 25 responses per month with basic features.
- Basic: Priced at $21 per month (billed annually), includes 2,400 responses per year.
- Standard: At $44 per month (billed annually), offers 12,000 responses per year.
- Pro: For $111 per month (billed annually), provides 36,000 responses per year.
Additional responses are available for a fee, and higher tiers offer more advanced features. For the most current pricing details, visit Asklayer's official website.
Pros
- Versatility: Supports various survey types and deployment methods.
- Advanced Targeting: Delivers surveys based on user behavior and page context.
- Comprehensive Integrations: Seamlessly connects with multiple platforms for data analysis and marketing.
Cons
- Learning Curve: The array of features may require time to master.
- Response Limits: Lower-tier plans have limited responses, which may not suffice for larger stores.
Best-Fit Customer Profile
Suitable for DTC brands aiming to gather actionable customer feedback across multiple touchpoints to inform business decisions and enhance customer experience.
Side-by-Side Comparison
| Feature | ReConvert | Asklayer |
|---|---|---|
| Core Functionality | Post-purchase page customization with surveys and upsell tools | Micro-surveys and on-site feedback collection at various touchpoints |
| Pricing Model | Tiered pricing based on store revenue, starting at approximately $49/month | Tiered pricing with plans starting at $21/month, based on response volume |
| Ease of Setup and Use | User-friendly interface with customizable templates | Versatile deployment options; may require time to master advanced features |
| Integrations | Integrates with Shopify and other platforms | Integrates with Shopify, Google Analytics, Google Sheets, and email marketing tools |
| Customer Support | Offers support through various channels; documentation available | Provides support and documentation; integration assistance available |
| Best-Fit Customer Profile | DTC brands focusing on post-purchase engagement and revenue maximization | DTC brands seeking comprehensive customer feedback across multiple touchpoints |
Which to Choose
When deciding between ReConvert and Asklayer for your DTC brand, consider your specific objectives:
ReConvert: If your goal is to enhance post-purchase experiences, increase average order value, and gather immediate feedback from customers after checkout, ReConvert's focus on thank-you page customization and upselling may be more suitable.
Asklayer: If you aim to collect actionable customer insights across various touchpoints, including product pages and checkout, and require advanced targeting and integration capabilities, Asklayer's micro-surveys and on-site feedback tools may better align with your needs.
Both tools offer valuable features for DTC brands, and the choice depends on your specific business goals and the customer engagement strategies you wish to implement.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
