ReConvert and Fairing are two Shopify survey apps designed to enhance the post-purchase experience for direct-to-consumer (DTC) brands. ReConvert focuses on optimizing thank-you pages with survey widgets and upsell tools, while Fairing specializes in post-purchase attribution surveys with deep analytics integrations. This article provides a detailed comparison of ReConvert vs Fairing for DTC brands, evaluating their features, pricing, ease of use, and ideal customer profiles.

ReConvert

Features

• Thank-You Page Builder: Customize the post-purchase experience with a drag-and-drop editor.
• Survey Widgets: Collect customer feedback directly on the thank-you page.
• Upsell and Cross-Sell Tools: Increase average order value by recommending related products.
• Order Tracking: Provide customers with real-time order updates.
• Analytics Dashboard: Monitor performance metrics to optimize strategies.

Pricing Model

ReConvert offers a tiered pricing structure based on monthly orders:

• Basic Plan: Up to 50 orders per month.
• Pro Plan: 51 to 200 orders per month.
• Advanced Plan: Over 200 orders per month.

Each plan includes a 30-day free trial. Pricing details are available on ReConvert's website.

Pros

• User-Friendly Interface: Intuitive drag-and-drop editor for easy customization.
• Comprehensive Upsell Features: Integrated tools to boost sales.
• Real-Time Analytics: Immediate insights into performance metrics.

Cons

• Limited Survey Customization: Survey design options may be less flexible compared to dedicated survey tools.
• Order Volume-Based Pricing: Costs increase with higher order volumes, which may be a concern for rapidly growing businesses.

Best-Fit Customer Profile

Ideal for DTC brands seeking to enhance post-purchase engagement through customized thank-you pages and integrated upsell strategies.

Fairing

Features

• Post-Purchase Attribution Surveys: Understand the factors influencing purchase decisions.
• Deep Analytics Integrations: Connect with platforms like Google Analytics and Facebook Ads for comprehensive data analysis.
• Customizable Survey Templates: Tailor surveys to specific business needs.
• Response Segmentation: Analyze feedback based on customer demographics and behaviors.
• A/B Testing: Test different survey versions to optimize performance.

Pricing Model

Fairing provides a tiered pricing model based on monthly responses:

• Starter Plan: Up to 500 responses per month.
• Growth Plan: 501 to 2,000 responses per month.
• Enterprise Plan: Over 2,000 responses per month.

Each plan includes a 14-day free trial. For current pricing details, refer to Fairing's official website.

Pros

• In-Depth Analytics: Detailed insights into customer behavior and survey performance.
• Flexible Survey Design: Ability to create surveys that align with brand identity.
• Advanced Response Analysis: Segmented data for targeted decision-making.

Cons

• Complex Setup: Initial configuration may require technical expertise.
• Higher Learning Curve: Advanced features may be overwhelming for beginners.

Best-Fit Customer Profile

Suitable for DTC brands aiming to gain deep insights into customer motivations and behaviors through detailed post-purchase surveys and analytics.

Side-by-Side Comparison

Which to Choose

When deciding between ReConvert and Fairing, consider the following scenarios:

• Choose ReConvert if: You want to enhance the post-purchase experience with customized thank-you pages and integrated upsell tools, and prefer a user-friendly setup with minimal technical requirements.

• Choose Fairing if: You aim to gain in-depth insights into customer behaviors and motivations through detailed post-purchase surveys and analytics, and are prepared for a more complex setup to leverage advanced features.

Worth a Look: Zigpoll

If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look.