Table of Contents
ReConvert and KnoCommerce are Shopify apps designed to enhance post-purchase customer engagement through surveys and data collection. ReConvert focuses on thank-you page customization with survey widgets and upsell tools, while KnoCommerce specializes in post-purchase attribution surveys with multi-question flows to gather zero-party data. This comparison evaluates their features, pricing, ease of use, integrations, customer support, and ideal customer profiles.
Core Features and Functionality
ReConvert:
- Thank-You Page Customization: Offers drag-and-drop editor to personalize post-purchase pages.
- Survey Widgets: Provides simple, single-question surveys for quick feedback.
- Upsell Tools: Includes one-click upsells, reorder buttons, and product recommendations.
- Order Details: Displays order information and countdown timers to encourage additional purchases.
KnoCommerce:
- Post-Purchase Attribution Surveys: Delivers multi-question surveys to understand purchase motivations.
- Zero-Party Data Collection: Captures customer preferences and feedback directly from surveys.
- Conditional Logic: Supports survey flows with branching logic for tailored questions.
- Analytics: Provides insights into customer responses for data-driven decisions.
Pricing and Value
| Feature/Pricing | ReConvert | KnoCommerce |
|---|---|---|
| Free Plan | Yes | No |
| Paid Plans | Starts at $7.99/month | Starts at $19/month |
| Advanced Features | Available in mid tiers | Available in mid tiers |
| Customization Limits | Flexible on thank-you page layout | Survey logic and question variety |
| Reviews (Shopify App Store) | ~4.9 stars from 3,300+ reviews | ~4.8 stars from 500+ reviews |
ReConvert:
- Free Plan: Offers basic surveys and limited features.
- Paid Plans: Pricing scales with store order volume and revenue generated by the app.
- Value: Suitable for merchants seeking quick upsells and simple surveys.
KnoCommerce:
- No Free Plan: Provides a trial period for evaluation.
- Paid Plans: Pricing starts higher, reflecting advanced survey capabilities.
- Value: Ideal for merchants focused on detailed customer insights and data analytics.
Ease of Setup and Use
ReConvert:
- Setup: Intuitive drag-and-drop editor for thank-you page customization.
- Survey Integration: Easy addition of survey widgets to the thank-you page.
- User Interface: Clean and straightforward, suitable for users with limited technical skills.
KnoCommerce:
- Setup: Requires designing multi-step surveys and configuring email integrations.
- Survey Integration: Supports surveys on the thank-you page and via follow-up emails.
- User Interface: Guided survey creation with conditional logic setup; may have a learning curve.
Integrations
ReConvert:
- Shopify Integration: Seamless integration with Shopify for order and customer data.
- Third-Party Apps: Limited integrations with external marketing platforms beyond Shopify.
KnoCommerce:
- Shopify Integration: Full integration with Shopify for order tagging and data synchronization.
- Email Marketing Tools: Native integrations with Klaviyo and Omnisend for survey data export.
- Data Export: Supports exporting survey data for use in external tools.
Customer Support and Documentation
ReConvert:
- Support: Offers live chat and email assistance.
- Documentation: Extensive resources, including video tutorials and FAQs.
- Community: Active user base with numerous online tutorials.
KnoCommerce:
- Support: Provides email support and personalized onboarding calls for higher-tier plans.
- Documentation: Comprehensive knowledge base covering setup and best practices.
- Community: Smaller user base with fewer community resources.
Best-Fit Customer Profile
ReConvert:
- Ideal For: Merchants seeking quick upsells and simple surveys on the thank-you page.
- Store Size: Small to medium businesses.
- Use Case: Increase post-purchase conversions with upsells and gather basic feedback.
- Technical Comfort: Low to moderate.
- Budget: Budget-conscious with free tier option.
KnoCommerce:
- Ideal For: Merchants focused on detailed customer insights and data-driven marketing.
- Store Size: Medium to larger stores with analytics focus.
- Use Case: Understand purchase motivations deeply and segment customers based on zero-party data.
- Technical Comfort: Moderate (for survey design).
- Budget: Willing to invest in advanced survey features.
ReConvert vs KnoCommerce for Shopify Stores: Which to Choose?
ReConvert:
- Best For: Merchants aiming to boost immediate post-purchase revenue through upsells and straightforward customer feedback.
- Considerations: Suitable for those new to post-purchase optimization or with budget constraints.
KnoCommerce:
- Best For: Merchants prioritizing detailed, multi-step customer insights to inform segmentation, product development, or personalized marketing.
- Considerations: Ideal for those ready to invest in understanding their customers deeply and who have the capacity to design more sophisticated surveys.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It offers post-purchase, on-site, and exit-intent surveys designed to gather customer feedback at multiple customer journey stages. Its flexibility in survey triggers and question types makes it a versatile option for merchants who want to blend different survey approaches for richer insights.
