When evaluating survey applications for Shopify Plus merchants, two notable options are ReConvert and POWR. Both tools offer unique features tailored to enhance customer engagement and data collection, but they differ in functionality, pricing, ease of use, and integration capabilities.
ReConvert
ReConvert is a Shopify app designed to optimize the post-purchase experience by allowing merchants to customize their thank-you pages. It offers survey widgets and upsell tools to increase customer retention and average order value.
Features
- Thank-You Page Customization: Enables merchants to personalize the post-purchase page, including adding survey widgets and upsell offers.
- Survey Widgets: Allows the creation of custom surveys to gather customer feedback directly after purchase.
- Upsell Tools: Integrates upsell offers within the thank-you page to boost sales.
- Analytics: Provides insights into customer behavior and survey responses to inform business decisions.
Pricing Model
ReConvert offers a tiered pricing structure based on monthly orders:
- Basic Plan: Suitable for stores with up to 50 orders per month.
- Advanced Plan: Designed for stores with up to 200 orders per month.
- Pro Plan: Ideal for stores with over 200 orders per month.
Each plan includes a 30-day free trial, allowing merchants to assess the app's suitability for their needs.
Pros and Cons
Pros:
- Post-Purchase Focus: Specializes in enhancing the post-purchase experience, which is crucial for customer retention.
- Integrated Upselling: Combines surveys with upsell opportunities, potentially increasing revenue.
- Shopify Integration: Seamlessly integrates with Shopify, ensuring a smooth user experience.
Cons:
- Limited Survey Functionality: Primarily focuses on post-purchase surveys, which may not capture a comprehensive range of customer feedback.
- Niche Application: Best suited for merchants looking to enhance the post-purchase phase; may not be ideal for those seeking broader survey capabilities.
Best-Fit Customer Profile
ReConvert is best suited for Shopify Plus merchants aiming to optimize the post-purchase experience by collecting immediate customer feedback and offering upsell opportunities. It's ideal for stores with a high volume of orders where enhancing the thank-you page can significantly impact customer retention and sales.
POWR
POWR is a versatile form builder that offers customizable surveys, popups, and lead capture tools, catering to a wide range of customer engagement needs.
Features
- Form Builder: Create custom forms for surveys, contact information, and more.
- Popups: Design and deploy popup forms to capture leads and gather feedback.
- Lead Capture: Collect customer information through various form elements and integrations.
- Integrations: Connects with platforms like Shopify, Mailchimp, and Google Sheets for seamless data management.
Pricing Model
POWR employs a usage-based pricing model, where costs are determined by the number of pageviews (views of the app on a webpage):
- Free Plan: Includes POWR branding and limited features, suitable for low-traffic sites.
- Starter Plan: Offers additional features without branding, priced at approximately $6.04 per month for up to 2,500 pageviews.
- Pro Plan: Provides advanced features and integrations, priced at approximately $14.84 per month for up to 5,000 pageviews.
- Business Plan: Grants unlimited access to all features across all POWR apps, priced at approximately $98.99 per month for up to 50,000 pageviews.
These plans are billed annually, with a 20% discount for yearly subscriptions. (powr.io)
Pros and Cons
Pros:
- Versatility: Offers a wide range of tools beyond surveys, including popups and lead capture forms.
- Customizability: Highly customizable to fit various business needs.
- Scalability: Usage-based pricing allows businesses to scale costs with traffic growth.
Cons:
- Complex Pricing: The usage-based model can be complex to navigate, especially for businesses with fluctuating traffic.
- Feature Overload: The extensive range of features may be overwhelming for merchants seeking a simple survey solution.
Best-Fit Customer Profile
POWR is ideal for Shopify Plus merchants seeking a comprehensive suite of customer engagement tools, including surveys, popups, and lead capture forms. It's well-suited for businesses that require flexibility and scalability in their customer engagement strategies.
Side-by-Side Comparison
| Feature | ReConvert | POWR |
|---|---|---|
| Core Functionality | Post-purchase survey widgets and upsell tools | Customizable surveys, popups, and lead capture forms |
| Pricing Model | Tiered pricing based on monthly orders | Usage-based pricing based on pageviews, with annual billing and discounts |
| Ease of Use | User-friendly interface focused on post-purchase experience | Versatile but may require a learning curve due to extensive features |
| Integrations | Seamless integration with Shopify | Integrates with Shopify and other platforms like Mailchimp and Google Sheets |
| Customer Support | Provides support through Shopify's app support channels | Offers 24/7 support with a comprehensive help center and customer support requests |
| Best-Fit Customer | Merchants aiming to enhance post-purchase experience and increase sales | Businesses needing a flexible and scalable customer engagement solution |
Which
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
