When evaluating post-purchase survey tools for subscription commerce, two prominent options are ReConvert and UserLoop. Both integrate with Shopify to enhance customer engagement and gather valuable feedback, but they differ in features, pricing, and target audiences.
ReConvert
ReConvert is a Shopify app designed to optimize the post-purchase experience by offering upsell opportunities and customizable thank-you pages. Its primary focus is on increasing average order value (AOV) and customer retention through strategic post-purchase interactions.
Features
- One-Click Upsells: Display upsell offers immediately after checkout, allowing customers to add products without re-entering payment details.
- Thank-You Page Customization: Personalize the thank-you page with cross-sells, pop-ups, custom videos, and surveys to enhance customer engagement.
- Cart Page Upsells: Integrate upsell offers directly into the cart page or drawer, promoting bundles and related products.
- Product Page Upsells: Add upsell options on product pages to encourage additional purchases before checkout.
- A/B Testing: Test different offers, placements, and copy to identify the most effective strategies.
- Analytics: Access detailed reports on upsell performance and revenue generation.
Pricing Model
ReConvert employs a dynamic pricing model based on the higher of two factors over the last 30 days:
- Total Store Orders: Charges are tiered based on the number of orders processed.
- Revenue Generated by ReConvert: A 0.75% commission is applied to the revenue generated through the app.
For example, if a store processes 480 orders and generates $133 in revenue through ReConvert, the charges would be calculated as follows:
- Base Fee: $29.99 (for 200-499 orders)
- Commission: 0.75% of $133 = $1
- Total Charge: $29.99 + $1 = $30.99
This model ensures that costs scale with the store's performance, aligning expenses with revenue growth. (help.reconvert.io)
Pros and Cons
Pros:
- Comprehensive Upsell Tools: Offers a wide range of upsell options across various stages of the customer journey.
- Customizable Design: Easy-to-use drag-and-drop builder for personalized page designs.
- Mobile Optimization: Ensures upsell offers are responsive across devices.
- A/B Testing Capabilities: Allows testing of different strategies to optimize performance.
Cons:
- Complex Pricing Structure: The dynamic pricing model may be challenging for some merchants to predict monthly expenses.
- Limited Survey Features: While it offers survey widgets, the focus is more on upselling than on gathering customer feedback.
Best-Fit Customer Profile
ReConvert is ideal for Shopify merchants seeking to enhance their post-purchase experience through upselling and cross-selling, aiming to increase AOV and customer retention. It's particularly suitable for stores with a steady order volume that can benefit from dynamic pricing based on performance.
UserLoop
UserLoop is an AI-powered Shopify app focused on collecting post-purchase feedback through automated surveys, providing insights to improve products and customer experience.
Features
- Automated Post-Purchase Surveys: Send personalized surveys to customers after purchase to gather feedback.
- AI-Driven Insights: Analyze survey responses to identify trends and actionable insights.
- Customizable Survey Templates: Choose from various templates to match your brand's voice and objectives.
- Integration with Shopify: Seamlessly integrates with Shopify to capture customer data and order information.
- Real-Time Reporting: Access live dashboards to monitor survey performance and customer sentiment.
Pricing Model
UserLoop offers tiered pricing based on the number of responses per month, with a free tier available for stores with lower response volumes. Specific pricing details can be found on their website.
Pros and Cons
Pros:
- Focus on Customer Feedback: Designed specifically for gathering and analyzing customer insights.
- AI-Powered Analysis: Provides actionable insights from survey data.
- Customizable Surveys: Tailor surveys to align with brand identity and objectives.
- Real-Time Analytics: Monitor feedback and trends as they emerge.
Cons:
- Limited Upsell Capabilities: Does not offer upselling or cross-selling features.
- Pricing Transparency: Specific pricing details may require direct contact for clarification.
Best-Fit Customer Profile
UserLoop is best suited for Shopify merchants focused on collecting and analyzing customer feedback to inform product development and customer experience strategies. It's ideal for stores that prioritize understanding customer sentiment over increasing AOV through upselling.
Side-by-Side Comparison
| Feature | ReConvert | UserLoop |
|---|---|---|
| Core Functionality | Post-purchase upselling and thank-you page customization | Automated post-purchase surveys and AI-driven insights |
| Pricing Model | Dynamic pricing based on orders and revenue generated | Tiered pricing based on monthly responses, with a free tier available |
| Ease of Setup and Use | User-friendly drag-and-drop builder for customization | Intuitive survey creation with customizable templates |
| Integrations | Seamless integration with Shopify | Seamless integration with Shopify |
| Customer Support and Docs | 24/7 live chat support, comprehensive documentation | Responsive support, detailed documentation |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
