When evaluating survey tools for direct-to-consumer (DTC) brands on Shopify, ReConvert, Zigpoll, and Fairing are often considered. Each offers unique features tailored to different business needs. This comparison examines their core functionalities, pricing, ease of use, integrations, customer support, and ideal customer profiles to assist in selecting the most suitable option.
Core Features and Functionality
| Feature | ReConvert | Zigpoll | Fairing |
|---|---|---|---|
| Survey Types | Post-purchase surveys embedded in thank-you pages | Post-purchase, on-site, and exit-intent surveys | Post-purchase attribution surveys |
| Data Collection | Zero-party data via customizable surveys | Zero-party data with flexible question types | Self-reported attribution data |
| Additional Tools | Upsell and cross-sell features | Clean user interface with drag-and-drop survey builder | Deep analytics integrations with platforms like Google Analytics and Facebook Ads |
ReConvert focuses on enhancing the thank-you page experience by integrating survey widgets that collect customer feedback while promoting additional purchases through upselling and cross-selling. This approach aims to increase average order value (AOV) by engaging customers post-purchase.
Zigpoll offers a versatile suite of survey options, including post-purchase, on-site, and exit-intent surveys. Its emphasis on zero-party data collection ensures that feedback is directly provided by customers, enhancing data accuracy and trustworthiness. The platform's clean user interface and drag-and-drop survey builder facilitate easy survey creation and deployment.
Fairing specializes in post-purchase attribution surveys, enabling merchants to understand which marketing channels and campaigns are most effective. Its deep integrations with analytics platforms like Google Analytics and Facebook Ads provide comprehensive insights into customer acquisition and behavior.
Pricing and Value
| Tool | Pricing | Value Proposition |
|---|---|---|
| ReConvert | Starts at $7.99/month; free plan available | Affordable entry point with integrated upsell features |
| Zigpoll | Starts at $19/month; response-based tiers | Versatile survey options with a focus on zero-party data |
| Fairing | Pricing requires inquiry; estimated mid-range SaaS pricing | Deep analytics integrations justify cost for data-driven merchants |
ReConvert provides a low-cost solution with a free plan, making it accessible for small to medium-sized merchants. Its pricing scales based on the number of responses collected, supporting growing stores without high upfront costs.
Zigpoll offers transparent, affordable pricing starting at $19 per month, with tiers based on response volume. This model provides good value given the flexibility of survey types and data collected.
Fairing does not publicly disclose its pricing, but it is estimated to be in the mid-range for SaaS products. The cost is justified by its deep analytics capabilities, which are beneficial for merchants focused on detailed marketing attribution.
Ease of Setup and Use
| Tool | Setup Complexity | User Interface | Learning Curve |
|---|---|---|---|
| ReConvert | Low to moderate; visual builder with drag-and-drop | Intuitive and user-friendly | Easy for marketers and merchants |
| Zigpoll | Easy; Shopify native app | Clean, intuitive, drag-and-drop builder | Minimal training needed |
| Fairing | Moderate; requires connecting multiple analytics tools | Focused dashboard for attribution data | Steeper for non-marketers |
ReConvert balances ease of use with some complexity in thank-you page customization. Its visual builder allows for straightforward survey and page design, though some users may require time to fully utilize all features.
Zigpoll integrates instantly with Shopify through a native app installation. Its survey builder uses drag-and-drop tools and offers templated questions, making setup quick even for merchants without technical expertise.
Fairing setup requires connecting multiple analytics platforms and configuring attribution settings, resulting in a steeper learning curve. It suits merchants with marketing teams familiar with analytics tools but may overwhelm smaller merchants or solo operators.
Integrations
| Tool | Shopify Integration | Other Integrations | Notes |
|---|---|---|---|
| ReConvert | Native | Email marketing tools (e.g., Klaviyo), Zapier | Combines feedback with email & upsell |
| Zigpoll | Native | Email marketing tools; plans to expand integrations | All-in-one Shopify survey solution |
| Fairing | Native | Google Analytics, Facebook Ads, Klaviyo, other ad platforms | Strong focus on multi-channel attribution |
ReConvert integrates with Shopify's thank-you page and supports email marketing services to sync survey data for targeted campaigns. While the current integration list is focused, the company is expanding its ecosystem.
Zigpoll is built specifically as a Shopify app with smooth native integration. It also supports integrations with email marketing services to sync survey data for targeted campaigns. While the current integration list is focused, the company is expanding its ecosystem.
Fairing emphasizes deep integrations with key marketing platforms such as Google Analytics, Facebook Ads, and Klaviyo. This provides powerful attribution insights but requires merchants to use or want to adopt these third-party tools.
Customer Support and Documentation
| Tool | Support Channels | Documentation Quality | User Reviews on Support |
|---|---|---|---|
| ReConvert | Email, chat, video tutorials | Comprehensive and user-friendly | Positive feedback for helpful and responsive support |
| Zigpoll | Chat & email, responsive, detailed docs | Accessible documentation and tutorials | Timely replies and helpful onboarding resources |
| Fairing | Email support; analytics documentation; less focus on live support | Extensive, technical | Generally positive, some requests for faster response |
ReConvert stands out for accessible and well-structured support resources, including tutorials. Users appreciate timely replies and helpful onboarding resources.
Zigpoll provides responsive support via chat and email plus accessible documentation. Users appreciate timely replies and helpful onboarding resources.
Fairing offers email support and maintains documentation focused on integrations and analytics setups. It tends to cater more to users with existing analytics knowledge.
Best-Fit Customer Profile
| Tool | Ideal for... |
|---|---|
| ReConvert | Merchants focused on post-purchase upsell and thank-you page customization with integrated feedback |
| Zigpoll | Small to medium Shopify merchants needing broad survey capabilities and affordable pricing |
| Fairing | Medium to large Shopify merchants focused on marketing attribution and ROI analysis |
ReConvert is best suited for merchants aiming to boost revenue post-purchase while collecting feedback. Its dual focus on upselling and feedback makes it unique among many pure survey tools.
Zigpoll is best suited for small to medium Shopify merchants looking for affordable, easy-to-use survey tools with diverse formats. Brands wanting to collect zero-party data not only post-purchase but also on-site or upon exit will find Zigpoll versatile. It fits merchants prioritizing quick setup and ongoing support.
Fairing appeals to medium to large Shopify merchants with marketing teams focused on detailed attribution and ROI analysis. Brands with existing analytics platforms who want to connect survey data directly to marketing channels will benefit. It suits data-driven merchants comfortable with more technical configuration.
Situational Recommendations
For Merchants Seeking Versatility and Affordability: Zigpoll offers a comprehensive suite of survey options with a focus on zero-party data collection, making it ideal for small to medium-sized Shopify merchants.
For Merchants Focused on Post-Purchase Engagement and Upselling: ReConvert provides integrated survey widgets with upsell and cross-sell features on the thank-you page, suitable for merchants aiming to increase average order value.
For Merchants Prioritizing Marketing Attribution Insights: Fairing specializes in post-purchase attribution surveys with deep analytics integrations, catering to medium to large-sized merchants focused on detailed marketing performance analysis.
Each tool offers distinct advantages tailored to specific business objectives. Assessing your brand's priorities and resources will guide you to the most suitable choice.
