ReferralCandy and Rivo are customer loyalty platforms tailored for direct-to-consumer (DTC) brands, each offering unique features and pricing structures. ReferralCandy focuses on referral and affiliate marketing, while Rivo provides a comprehensive suite including loyalty programs, referrals, and membership management.
ReferralCandy
Features
- Referral and Affiliate Programs: Launch and manage referral and affiliate campaigns.
- Reward Options: Offer percentage discounts, fixed-amount discounts, store credit, cash rewards, and custom rewards.
- Integrations: Connects with platforms like Shopify, WooCommerce, BigCommerce, Magento, and ReCharge.
- Analytics and Tracking: Monitor campaign performance with real-time analytics.
- Fraud Protection: Includes tools to detect and prevent fraudulent activities.
Pricing Model
- Basic Plan: $39/month + 10.5% success fee.
- Grow Plan: $79/month + 3.5% success fee.
- Scale Plan: $249/month + 1.5% success fee.
- Enterprise Plan: $799/month + 0.25% success fee.
Each plan includes unlimited referral and affiliate campaigns, custom coupon codes, cash and store credit rewards, full API access, and integrations with over 20 apps. (referralcandy.com)
Pros
- Scalable Pricing: Plans cater to businesses of various sizes.
- Comprehensive Reward Options: Flexibility in choosing reward types.
- Easy Integration: Supports multiple eCommerce platforms.
Cons
- Success Fees: Additional percentage-based fees on referral sales.
- Limited Loyalty Features: Primarily focused on referrals and affiliates.
Best-Fit Customer Profile
Ideal for DTC brands seeking to implement or scale referral and affiliate marketing programs without the need for extensive loyalty program features.
Rivo
Features
- Loyalty Programs: Points-based rewards for purchases and engagement.
- Referral Programs: Encourage customers to refer friends.
- Membership Management: Offer paid loyalty tiers with exclusive benefits.
- Customizable Rewards: Design unique reward structures.
- Integrations: Connects with over 100 apps, including Shopify.
- Analytics and Reporting: Access detailed reports on program performance.
- Developer Tools: Provides API access, Metafields, and Webhooks.
Pricing Model
- Free Plan: For stores with up to 200 orders per month.
- Scale Plan: $49+/month for 200–2,500 orders per month.
- Plus Plan: $499/month for up to 100,000 orders per month.
- Enterprise Plan: Custom pricing for unlimited order volume.
All plans include a 7-day free trial with month-to-month billing. (rivo.io)
Pros
- Comprehensive Suite: Combines loyalty, referrals, and membership features.
- Flexible Pricing: Scalable to different business sizes.
- Developer-Friendly: Offers extensive customization options.
Cons
- Complexity: Multiple features may require a learning curve.
- Higher Entry Cost: Paid plans may be more expensive for smaller businesses.
Best-Fit Customer Profile
Suitable for DTC brands looking for an all-in-one solution to manage loyalty programs, referrals, and memberships, especially those with higher order volumes.
Side-by-Side Comparison
| Feature | ReferralCandy | Rivo |
|---|---|---|
| Referral Programs | Yes | Yes |
| Loyalty Programs | Limited | Yes |
| Membership Management | No | Yes |
| Reward Options | Discounts, store credit, cash rewards, custom rewards | Points, store credit, cash rewards, custom rewards |
| Integrations | Shopify, WooCommerce, BigCommerce, Magento, ReCharge, and more | Over 100 apps, including Shopify |
| Pricing | $39–$799/month + success fees | Free plan; Paid plans from $49+/month |
| Free Trial | 7-day free trial | 7-day free trial |
| Developer Tools | Limited | API access, Metafields, Webhooks |
Which to Choose
ReferralCandy: Best for DTC brands focusing on referral and affiliate marketing without the need for extensive loyalty or membership features.
Rivo: Ideal for DTC brands seeking a comprehensive solution that includes loyalty programs, referrals, and membership management, particularly those with higher order volumes.
For a broader comparison of customer loyalty platforms, consider exploring Rivo vs LoyaltyLion vs ReferralCandy: Which Customer loyalty platform Wins? and Rivo vs BON Loyalty vs Smile.io (2026).
