Retently is a customer experience management platform specializing in NPS, CSAT, and CES surveys tailored for e-commerce businesses. While it offers a comprehensive suite for gathering and analyzing customer feedback, some businesses may seek alternatives that better align with their specific needs. In this article, we'll explore several Retently alternatives for subscription commerce, comparing their features, pricing, and suitability for various use cases.
1. SurveySparrow
Summary
SurveySparrow is a versatile survey platform that enables businesses to create engaging surveys across multiple channels, including web, mobile, and email. It offers a range of survey types, including NPS, CSAT, and CES, making it suitable for e-commerce businesses aiming to capture customer feedback at various touchpoints.
Key Features
- Multi-Channel Surveys: Deploy surveys via web pop-ups, emails, and mobile apps.
- Survey Templates: Access a library of customizable templates for different survey types.
- Automations: Set up automated survey triggers based on customer actions.
- Analytics: Utilize real-time reporting and analytics to interpret survey data.
- Integrations: Connect with platforms like Zapier, HubSpot, and Salesforce.
Pricing Approach
SurveySparrow offers tiered pricing based on features and response volumes. Plans typically include a free trial, allowing businesses to test the platform before committing. Pricing is structured to accommodate various business sizes, with higher tiers offering advanced features and increased response limits.
Pros and Cons
Pros:
- User-Friendly Interface: Intuitive design facilitates easy survey creation and distribution.
- Customization: High degree of customization for survey appearance and logic.
- Multi-Channel Support: Reach customers through various channels, enhancing response rates.
Cons:
- Learning Curve: Some advanced features may require time to master.
- Pricing Complexity: Multiple tiers and add-ons can make pricing appear complex.
Best For
E-commerce businesses seeking a flexible and customizable survey platform to gather customer feedback across multiple channels.
2. Jotform
Summary
Jotform is an online form builder that allows users to create surveys, quizzes, and forms with ease. While not exclusively focused on customer experience, its versatility makes it a viable option for e-commerce businesses looking to collect customer feedback.
Key Features
- Form Builder: Drag-and-drop interface for creating custom forms.
- Templates: Access to a wide range of pre-designed templates.
- Integrations: Connect with platforms like Google Sheets, PayPal, and Mailchimp.
- Conditional Logic: Set up dynamic forms that adapt based on user input.
- Analytics: View form submissions and analyze data within the platform.
Pricing Approach
Jotform offers a free tier with basic features and several paid plans that scale with usage. Pricing is based on the number of forms, submissions, and storage required, making it suitable for businesses of various sizes.
Pros and Cons
Pros:
- Ease of Use: Simple form creation process without coding.
- Affordability: Competitive pricing with a generous free tier.
- Versatility: Suitable for a wide range of use cases beyond customer feedback.
Cons:
- Limited Survey Features: Lacks some advanced survey-specific functionalities.
- Design Limitations: Customization options may be limited compared to dedicated survey tools.
Best For
Small to medium-sized e-commerce businesses needing a cost-effective and straightforward solution for collecting customer feedback through customizable forms.
3. UserLoop
Summary
UserLoop is a customer feedback platform designed to help businesses collect, analyze, and act on customer insights. It focuses on in-app surveys and feedback collection, making it ideal for SaaS and subscription-based e-commerce businesses.
Key Features
- In-App Surveys: Deploy surveys directly within your application or website.
- Feedback Widgets: Add customizable widgets to gather feedback at various touchpoints.
- Analytics: Analyze feedback trends and identify areas for improvement.
- Integrations: Connect with tools like Slack, Zapier, and Intercom.
- Segmentation: Segment feedback based on user behavior and demographics.
Pricing Approach
UserLoop offers tiered pricing based on features and usage, with plans designed to scale as your business grows. Pricing is transparent, with clear delineation between tiers and their respective features.
Pros and Cons
Pros:
- Targeted Feedback: Collect feedback from users at specific moments within your app.
- Actionable Insights: Provides tools to analyze and act on feedback effectively.
- Integration Capabilities: Seamless integration with popular tools enhances workflow efficiency.
Cons:
- Limited Survey Types: Primarily focuses on in-app surveys, lacking some traditional survey formats.
- Learning Curve: Some users may find the setup process complex.
Best For
SaaS and subscription-based e-commerce businesses seeking to gather in-app feedback to improve user experience and retention.
4. Promoter.io
Summary
Promoter.io is a platform dedicated to Net Promoter Score (NPS) surveys, enabling businesses to measure customer loyalty and satisfaction. �
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
