When evaluating attribution survey tools for subscription commerce, it's essential to compare Retently and Asklayer to determine which aligns best with your business needs. Both platforms offer unique features tailored to different aspects of customer feedback collection.
Retently
Retently is a customer feedback platform specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It focuses on automating feedback collection and analysis to enhance customer experience.
Features
- Survey Types: NPS, CSAT, and CES surveys.
- Survey Channels: Email, in-app, and Intercom.
- Automation: Automated survey triggers based on customer actions.
- Integrations: Integrates with platforms like Shopify, Zendesk, and Salesforce.
- Customization: Highly customizable survey templates with options for branding and personalization.
Pricing Model
Retently offers tiered pricing based on response volume, with a free tier available for small businesses. Paid plans start at approximately $49 per month, scaling with response volume and additional features.
Pros
- Comprehensive Survey Options: Supports multiple survey types, providing flexibility in feedback collection.
- Automation: Automated survey triggers streamline the feedback process.
- Integrations: Seamless integration with various platforms enhances data synchronization.
Cons
- Complexity for Beginners: The array of features may be overwhelming for new users.
- Pricing for Small Businesses: Higher-tier plans may be cost-prohibitive for smaller enterprises.
Best-Fit Customer Profile
Retently is ideal for e-commerce businesses and subscription-based services seeking a versatile and automated solution for customer feedback collection.
Asklayer
Asklayer is a Shopify app designed to collect on-site feedback through micro-surveys at various touchpoints, aiming to enhance customer engagement and satisfaction.
Features
- Survey Types: Micro-surveys and on-site feedback forms.
- Survey Channels: On-site surveys at multiple touchpoints within the Shopify store.
- Customization: Customizable survey designs to match store branding.
- Real-Time Feedback: Immediate collection and analysis of customer responses.
Pricing Model
Asklayer offers a tiered pricing model based on the number of responses and features, with a free tier available for basic usage. Paid plans start at approximately $19 per month, with higher tiers offering additional features and higher response limits.
Pros
- Shopify Integration: Seamless integration with Shopify ensures smooth implementation.
- User-Friendly Interface: Easy setup and intuitive design for both merchants and customers.
- Cost-Effective: Affordable pricing suitable for small to medium-sized businesses.
Cons
- Limited Survey Types: Focuses primarily on micro-surveys, lacking the variety of survey types offered by competitors.
- Feature Limitations: Fewer advanced features compared to more comprehensive platforms.
Best-Fit Customer Profile
Asklayer is best suited for Shopify store owners looking to gather quick, actionable feedback through on-site micro-surveys to improve customer experience.
Side-by-Side Comparison
| Feature | Retently | Asklayer |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Micro-surveys, on-site feedback forms |
| Survey Channels | Email, in-app, Intercom | On-site surveys at multiple touchpoints within Shopify store |
| Automation | Automated survey triggers based on customer actions | Real-time feedback collection |
| Integrations | Shopify, Zendesk, Salesforce, and more | Seamless integration with Shopify |
| Customization | Highly customizable survey templates with branding options | Customizable survey designs to match store branding |
| Pricing | Free tier available; paid plans starting at approximately $49 per month | Free tier available; paid plans starting at approximately $19 per month |
Which to Choose
For Comprehensive Feedback Collection: If your goal is to gather detailed insights through various survey types and automated processes, Retently may be more suitable.
For Quick, On-Site Feedback: If you're looking to collect immediate, actionable feedback directly from your Shopify store visitors, Asklayer could be the better fit.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing valuable insights into customer behavior and satisfaction.
