When evaluating zero-party data platforms for retail businesses, two notable options are Retently and Asklayer. Retently specializes in NPS, CSAT, and CES surveys tailored for e-commerce, while Asklayer offers micro-surveys and on-site feedback tools integrated with Shopify. This comparison examines their features, pricing, ease of use, integrations, customer support, and ideal customer profiles to determine which platform best suits various retail business needs.
Retently
Features
Retently provides a comprehensive suite for customer experience management, including:
- Survey Types: NPS, CSAT, and CES surveys.
- Survey Channels: Email, link, embedded, and in-app surveys.
- Automation: Automated recurring surveys, reminders, and follow-ups.
- Analytics: Advanced reporting, trend analysis, and AI-powered feedback classification.
- Integrations: Supports various e-commerce platforms and APIs.
Pricing Model
Retently offers tiered pricing:
- Ecommerce Basic: $49 per month for up to 1,000 surveys.
- Ecommerce Pro: $299 per month for up to 20,000 surveys.
Both plans include a 14-day free trial. (retently.com)
Ease of Setup and Use
Retently is designed for seamless integration with e-commerce platforms, offering user-friendly interfaces for survey creation and management. The platform provides customizable survey templates and automated workflows, facilitating efficient setup and operation.
Integrations
Retently integrates with major e-commerce platforms, including Shopify, WooCommerce, and BigCommerce. It also supports various CRM and helpdesk systems, enhancing its versatility.
Customer Support and Documentation
Retently offers comprehensive support through email, live chat, and a detailed knowledge base. Pro users receive priority support, including Zoom consultations. (retently.com)
Best-Fit Customer Profile
Retently is ideal for established e-commerce businesses seeking in-depth customer experience insights and advanced analytics to drive customer retention and satisfaction.
Asklayer
Features
Asklayer focuses on gathering actionable feedback through:
- Survey Types: Post-purchase, link, email, and popup surveys.
- Survey Channels: Integrated directly into Shopify stores.
- Automation: Automated survey delivery based on customer actions.
- Analytics: Real-time reporting, NPS and CSAT scoring, and AI-generated summaries.
- Integrations: Seamless integration with Shopify and other platforms via webhooks.
Pricing Model
Asklayer offers several pricing tiers:
- Free: 25 responses per month.
- Order Based: Pricing starts at $29 per month, scaling with order volume.
- Plus & Multi-Site: $299 per month for up to five sites. (asklayer.io)
Each plan includes a 7-day free trial.
Ease of Setup and Use
Asklayer is optimized for Shopify, offering easy installation and intuitive survey creation. Its integration with Shopify ensures a seamless experience for users familiar with the platform.
Integrations
Asklayer integrates natively with Shopify, providing a cohesive experience for Shopify users. It also supports additional integrations via webhooks, allowing for expanded functionality. (asklayer.io)
Customer Support and Documentation
Asklayer provides support through email and a knowledge base. The platform's documentation is geared towards Shopify users, offering guidance on setup and best practices.
Best-Fit Customer Profile
Asklayer is well-suited for Shopify-based retail businesses looking to implement micro-surveys and on-site feedback mechanisms to enhance customer engagement and gather actionable insights.
Side-by-Side Comparison
| Feature | Retently | Asklayer |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase, link, email, popup |
| Survey Channels | Email, link, embedded, in-app | Integrated into Shopify store |
| Automation | Automated recurring surveys, reminders, follow-ups | Automated survey delivery based on customer actions |
| Analytics | Advanced reporting, trend analysis, AI-powered feedback classification | Real-time reporting, NPS and CSAT scoring, AI-generated summaries |
| Integrations | Shopify, WooCommerce, BigCommerce, CRM, helpdesk systems | Native integration with Shopify, additional integrations via webhooks |
| Pricing | $49/month (Ecommerce Basic), $299/month (Ecommerce Pro) | Free (25 responses/month), Order Based ($29/month), Plus & Multi-Site ($299/month) |
| Ease of Use | User-friendly interfaces, customizable templates, automated workflows | Optimized for Shopify, easy installation, intuitive survey creation |
| Customer Support | Email, live chat, knowledge base, priority support for Pro users | Email support, knowledge base, Shopify-focused documentation |
| Ideal Customer Profile | Established e-commerce businesses seeking in-depth customer experience insights | Shopify-based retail businesses aiming to implement micro-surveys and on-site feedback mechanisms |
Which to Choose
When deciding between Retently and Asklayer for retail businesses, consider the following scenarios:
Established E-commerce Businesses: If your business operates on platforms like WooCommerce or BigCommerce and requires comprehensive customer experience management with advanced analytics, Retently may be more suitable.
Shopify-Based Retailers: For businesses
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
