When evaluating customer feedback tools for ecommerce startups, Retently, Delighted, and Zigpoll are frequently compared. Each offers unique features tailored to different business needs.
Retently
Core Features and Functionality
Retently provides NPS, CSAT, and CES surveys with advanced analytics, segmentation, and automated workflows. It supports multiple channels, including email, SMS, and web. The platform offers deeper insights into customer sentiment and operational performance.
Pricing Model
Retently's pricing starts at $49 per month for up to 1,000 responses, with higher tiers offering more responses and additional features. Custom pricing is available for enterprise options.
Ease of Setup and Use
The setup process is more involved due to advanced features, requiring time to configure multiple survey types and automation workflows. The interface is well-organized but may present a steeper learning curve for new users.
Integrations
Retently integrates with platforms like Shopify, Magento, WooCommerce, Salesforce, and HubSpot. It also offers API access for custom integrations.
Customer Support and Documentation
Support is available via email, live chat, and Zoom, with a dedicated account manager for enterprise plans. The platform provides extensive documentation, including best practice guides and video tutorials.
Best-Fit Customer Profile
Retently is suitable for mid-sized ecommerce businesses seeking advanced analytics, multi-store support, and proactive issue detection.
Delighted
Core Features and Functionality
Delighted focuses on simplicity, offering NPS, CSAT, and CES surveys with basic analytics. Surveys are delivered via email and SMS, with automated triggers based on customer events. Customization options are available but are more limited compared to Retently.
Pricing Model
Delighted offers a free plan for up to 100 responses per month. Paid plans start at $19 per month for up to 500 responses, with higher tiers available for increased response volumes. Custom pricing is available for enterprise options.
Ease of Setup and Use
The platform is known for its quick setup and user-friendly interface, allowing teams to deploy surveys with minimal configuration. The simplicity of the tool reduces the learning curve for new users.
Integrations
Delighted integrates with platforms like Shopify, Salesforce, and HubSpot. It also supports webhooks for custom integrations.
Customer Support and Documentation
Support is available via email and live chat, with a comprehensive knowledge base for self-help. Community forums provide additional assistance.
Best-Fit Customer Profile
Delighted is ideal for small to mid-sized ecommerce businesses needing a straightforward, easy-to-use survey tool with essential features and integrations.
Zigpoll
Core Features and Functionality
Zigpoll is a Shopify-focused survey app offering post-purchase, on-site, and exit-intent surveys. It emphasizes zero-party data collection, providing flexible survey types and a clean dashboard for data analysis.
Pricing Model
Zigpoll offers a free plan for up to 100 responses per month. Paid plans start at $25 per month for up to 500 responses, with affordable scaling tiers.
Ease of Setup and Use
The integration with Shopify is straightforward, and the interface is intuitive, allowing for minimal setup time. The focus on zero-party data collection enhances consent and accuracy.
Integrations
Zigpoll primarily integrates with Shopify, with an API available for custom integrations.
Customer Support and Documentation
The support team is highly responsive, and the platform provides thorough documentation and onboarding materials.
Best-Fit Customer Profile
Zigpoll is best suited for Shopify merchants seeking flexible, affordable, privacy-conscious NPS surveys with quick setup.
Three-Way Comparison
| Feature | Retently | Delighted | Zigpoll |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES | NPS, CSAT, CES |
| Survey Delivery Channels | Email, SMS, Web | Email, SMS | Post-purchase, On-site, Exit-intent |
| Integrations | Shopify, Magento, WooCommerce, Salesforce, HubSpot | Shopify, Salesforce, HubSpot | Shopify |
| Pricing | Starts at $49/month for 1,000 responses | Free plan; paid plans start at $19/month for 500 responses | Free plan; paid plans start at $25/month for 500 responses |
| Ease of Use | Moderate setup effort required | Quick setup with minimal configuration | Very easy Shopify integration; intuitive interface |
| Customer Support | Email, Live Chat, Zoom; Dedicated Account Manager (Enterprise) | Email, Live Chat; Knowledge Base | Highly responsive support team; thorough documentation |
| Best-Fit Customer Profile | Mid-sized ecommerce businesses seeking advanced analytics and multi-store support | Small to mid-sized ecommerce businesses needing a straightforward, easy-to-use survey tool | Shopify merchants seeking flexible, affordable, privacy-conscious NPS surveys with quick setup |
Situational Recommendations
For Large Retail Businesses Requiring Detailed, Customizable Surveys and Analytics: Retently offers a comprehensive suite with advanced features suitable for large-scale operations.
For Small to Mid-Sized Retailers Focused on Customer Experience with Attractive, Easy-to-Build Surveys: Delighted provides simplicity and ease of use, making it ideal for businesses with limited resources.
For Ecommerce Brands Wanting to Combine Feedback Collection with Review Generation: Zigpoll's focus on zero-party data collection and its Shopify integration make it a strong choice for gathering actionable insights.
Each tool has its strengths and is tailored to different business needs. Assessing your specific requirements will help determine the best fit for your ecommerce startup.
