When evaluating tools for collecting zero-party data through post-purchase surveys on Shopify stores, two notable options are Retently and Hulk NPS Post Purchase Survey. Both platforms aim to enhance customer experience by gathering valuable feedback, but they differ in features, pricing, ease of use, integrations, and ideal customer profiles.
Core Features and Functionality
Retently is a customer experience management platform specializing in NPS, CSAT, and CES surveys. It offers multi-channel surveys, custom domains, email and Slack alerts, free data migration, and custom survey design. Retently's Ecommerce plans include advanced reporting, AI-powered feedback classification, and notifications via email, Slack, and Teams. The platform supports integrations with various ecommerce platforms and APIs. (retently.com)
Hulk NPS Post Purchase Survey is a Shopify app designed to collect post-purchase feedback directly on the thank-you page. It allows merchants to create custom surveys, including checkout, product, and exit surveys, to measure NPS and gain insights into customer experiences. Features include one-click installation, embedding surveys into the thank-you page, an analytics dashboard, and conditional logic for dynamic surveys. The app integrates seamlessly with Shopify, enhancing the customer experience without disruption. (apps.shopify.com)
Pricing and Value
Retently offers two Ecommerce plans:
Ecommerce Basic: $49 per month, includes 1,000 surveys, 10 campaigns, and 1 seat.
Ecommerce Pro: $299 per month, includes 20,000 surveys, 10 campaigns, and 10 seats.
Both plans offer a 14-day free trial. The Pro plan provides additional features like advanced reporting and AI-powered feedback classification. (retently.com)
Hulk NPS Post Purchase Survey has a free plan for development stores and a Pro plan at $25 per month or $250 per year (17% savings). The Pro plan includes unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic. (apps.shopify.com)
Ease of Setup and Use
Retently requires integrating a webhook link into a Shopify automation rule, which may necessitate some technical knowledge. The platform offers a user-friendly interface for survey creation and analysis. (retently.com)
Hulk NPS Post Purchase Survey offers a one-click installation process, embedding surveys directly into the thank-you page, which is straightforward for Shopify merchants. The drag-and-drop editor simplifies survey customization. (apps.shopify.com)
Integrations
Retently integrates with various ecommerce platforms and APIs, providing flexibility for merchants using different systems. (retently.com)
Hulk NPS Post Purchase Survey is specifically designed for Shopify, ensuring seamless integration and a consistent user experience within the Shopify ecosystem. (apps.shopify.com)
Customer Support and Documentation
Retently provides support through a knowledge base and email for the Basic plan, and offers Pro support via Zoom and live chat for the Pro plan. (retently.com)
Hulk NPS Post Purchase Survey has a responsive support team, with users praising their effective assistance. The app also offers a comprehensive knowledge base and email support. (apps.shopify.com)
Best-Fit Customer Profile
Retently is suitable for ecommerce businesses seeking a comprehensive customer experience management platform with advanced reporting and AI-powered analytics. It's ideal for merchants who require multi-channel surveys and have the resources to manage a more complex setup.
Hulk NPS Post Purchase Survey is tailored for Shopify merchants looking for a straightforward solution to collect post-purchase feedback directly on the thank-you page. It's ideal for businesses that prioritize ease of use and quick implementation without the need for extensive customization.
Comparison Table
| Feature | Retently | Hulk NPS Post Purchase Survey |
|---|---|---|
| Survey Types | NPS, CSAT, CES, multi-channel surveys | Post-purchase NPS, checkout, product, and exit surveys |
| Pricing | $49/month (Basic), $299/month (Pro) | Free plan (development stores), $25/month or $250/year (Pro) |
| Ease of Setup | Requires webhook integration into Shopify automation rules | One-click installation, embeds directly into thank-you page |
| Integrations | Various ecommerce platforms and APIs | Seamless integration with Shopify |
| Customer Support | Knowledge base and email (Basic), Zoom and live chat (Pro) | Responsive support team, knowledge base, and email support |
| Ideal Customer Profile | Ecommerce businesses seeking comprehensive customer experience management with advanced analytics | Shopify merchants seeking a straightforward post-purchase feedback solution with quick implementation |
Which to Choose?
Retently is recommended for ecommerce businesses that require a comprehensive customer experience management platform with advanced reporting and AI-powered analytics. It's suitable for merchants who need multi-channel surveys and have the resources to manage a more complex setup.
Hulk NPS Post Purchase Survey is ideal for Shopify merchants looking for a straightforward solution to collect post-purchase feedback directly on the thank-you page. It's perfect for businesses that prioritize ease of use and quick implementation without the need for extensive customization.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing flexibility in collecting customer feedback across different touchpoints.
